Legal Marketing Association

All over the world, LMA members have been making moves in the legal marketing industry. Check out who has recently started a new job and who was recently promoted in the Q1 issue of Members on the Move. Learn more: https://bit.ly/3QY7lQA

What does it take to get your foot in the door, overcome the cost of change and win new business? During "The Anatomy of a Successful Sales Pursuit: Insights from Clients" at #LMA25, you'll hear directly from the In-House Counsel as they reveal what grabs their attention, earns their trust and drives them to buy.     Don't miss this session packed with insider insights to sharpen your business development game. Learn more about what to expect during this forward-thinking session: https://lnkd.in/eTndpUzw Eric Dodson Greenberg (Cox Media Group), Lillian Potter (Ericsson), Belinda Elvan Nixon (Internet2), Tasneem K. Khokha (GrowthPlay)

🔹 Join us for Beyond Borders: Reputation Management in Uncertain Times 🗓️ Thursday, April 10 🕒 Noon to 1 p.m. CT 2025 is shaping up to be a year of disruption — and the legal industry is feeling it. From reputation management to navigating changing stakeholder expectations, law firms and legal marketers are rethinking their approach. Our expert panel will unpack the current media and marketing landscape, sharing potential pitfalls, smart pivots and actionable insights for the year ahead. 👉 Register here: https://bit.ly/3FMXUkA

Last call! Submit your article and podcast ideas for the Strategies & Voices marketing management and leadership theme today! Details below⬇️

We’re delighted to introduce a new, forward-thinking learning opportunity to LMA members, available at no cost through LMA’s partnership with the Practising Law Institute (PLI) — Prompt Engineering: Shaking Hands With Generative AI (GenAI). Designed for those new to or just entering the legal profession, this on-demand program, accessible through Monday, June 30, explores how to start with the basics and gradually introduce GenAI through the skill of prompt engineering. Learn more: https://bit.ly/4lbJw5F

Join the DEI SIG on Thursday, April 3, for an important conversation on how legal professionals are responding to recent shifts in diversity, equity and inclusion. Leaders from top law firms will share real-world strategies, challenges and insights on adapting DEI frameworks while continuing to foster inclusive workplace cultures. This is a valuable opportunity to hear directly from those leading the way in redefining DEI in the legal industry. Register today: https://hubs.li/Q03fyPqH0

April is National Volunteer Appreciation Month, and LMA is celebrating the work and efforts made by our amazing volunteers. 💙 Thank you for all that you do for the LMA community and legal marketing field! Your contributions are vital to LMA and greatly appreciated. Want to volunteer with LMA? Check out ways you can flex your leadership skills while lending a hand and sharing your expertise: https://bit.ly/444lAeo

Grow your skills with Introhive on Thursday, April 2, at noon CT! Cultivate success by learning how your firm can embrace data transformation initiatives and explore best practices for establishing ongoing data accuracy. Become equipped with strategies to drive client relationship management (CRM) adoption by hearing expert insights from Justin Picciano (Introhive), Rachel Haaland Watson (Akin Gump Strauss Hauer & Feld LLP) and Michelle Woodyear, MBA (Mount Insights).    Learn more and register to attend: https://lnkd.in/eYMRg5aZ 

New to legal marketing? Jumpstart your success with the LMA QuickStart™ Pre-Conference Program at #LMA25!    Designed for legal marketers with fewer than five years of experience, this immersive session dives into hot topics across LMA’s Body of Knowledge. Learn from Lexie Blaner (Vedder Price), Jean Brinker (Beveridge & Diamond PC) and Michael Coston (Coston Consulting) to walk away with practical strategies to make an impact at your firm. Plus, you’ll build a network of peers to support you throughout your developing career. Learn more about adding this session to your registration: https://lnkd.in/eiF5iFix

Is a complete brand overhaul always the right move? Sudden, drastic brand changes can backfire, erasing valuable brand equity. Join us in ONE MONTH at #LMA25 in Washington, DC, to explore insightful sessions like why top brands favor evolution over revolution when it comes to visual identity during the "Never Redesign Your Firm’s Brand Look: Evolve it!" session with Dion Algeri (Great Jakes) and Robert Algeri (Great Jakes Marketing). Dive into successful brand refreshes, key strategies for assessing change and when a full redesign is truly justified: https://lnkd.in/eZHGDxpA