LEARFIELD

Introducing Compass NIL – an exchange platform exclusively designed to manage NIL dealmaking between brand partners and student-athletes. Learfield’s Compass NIL powers increased opportunities for student-athletes to participate in NIL activities while also facilitating NIL merchandise licensing activity at scale.

𝙋𝘼𝙍𝙏𝙉𝙀𝙍𝙎𝙃𝙄𝙋 𝙍𝙀𝙉𝙀𝙒𝘼𝙇 🐾 Washington Athletics and Learfield announce reimagined long-term partnership. Innovative enterprise, data, and NIL solutions will maximize revenue generation and Husky fan engagement. “We are excited to continue our partnership with Learfield for another decade. We look forward to the opportunities to partner and collaborate with Learfield to enhance the Husky fan experience, foster innovation, and advance our shared business goals in an ever-evolving college athletics landscape.” – Pat Chun, Director of Athletics, University of Washington 📰 bit.ly/4cT2pqj

Florida Gators and Gators Sports Properties are teaming up with Cruises.com for the second annual Gators® at Sea Fan Cruise aboard Royal Caribbean’s Utopia of the Seas. The cruise, set for June 19–22, 2026, will feature meet-and-greets with Gator Greats, autograph sessions, and other Gator-themed fan experiences. 📰 bit.ly/3Gg5Awd

𝘾𝙤𝙡𝙡𝙚𝙜𝙚 𝙎𝙥𝙤𝙧𝙩𝙨 𝙎𝙥𝙤𝙣𝙨𝙤𝙧𝙨𝙝𝙞𝙥𝙨 𝘿𝙧𝙞𝙫𝙚 𝙍𝙚𝙨𝙪𝙡𝙩𝙨! 📈 Telecom brands that sponsor college athletics see a 120% increase in brand regard and a 114% lift in purchase intent among fans. 🔗bit.ly/4dHlElp #Fanbase | #CollegeSports

Jeff Miller has been named General Manager of Princeton Sports Properties at Princeton University. A seasoned industry leader, Miller has more than two decades of experience in collegiate athletics and corporate partnerships. He spent 17 years leading our Vanderbilt Sports Properties team and previously held roles with Baylor Sports Properties, ISP Sports, and the PGA and Champions Tours. 📰 bit.ly/3YA0dOp

Learfield's Sooner Sports Properties and the University of Oklahoma introduce an on-field logo sponsorship with Homeland Stores to feature its logo on the first and third baselines at L. Dale Mitchell Baseball Park. The logo debuts today as the No. 19 Sooners open a three-game series vs. No. 17 Vanderbilt. With this partnership, Oklahoma becomes the first SEC baseball program to feature an on-field logo sponsorship. Read more about the partnership here ➡️ bit.ly/4j9eFp0

The 2025 March Madness tournaments were full of championship moments — and elite fan data. Learfield’s Fanbase platform dug into audience insights across all eight participating schools to reveal powerful trends that drive connection and revenue.

Sean Ferretti has been named General Manager of Vanderbilt Sports Properties at Vanderbilt University. Ferretti, a seasoned sports business executive, has over 15 years of experience in business development and corporate partnerships across four professional sports leagues. Before joining Learfield, he held leadership roles with the Arizona Cardinals, Texas Rangers, Dallas Wings, and Panther City Lacrosse Club. 📰 bit.ly/3EfBE2A

Providence College Athletics and Providence Friars Sports Properties announce a new partnership with Paradigm Windows, a leader in high-quality, energy-efficient vinyl windows and doors. As a proud sponsor, Paradigm Windows will receive significant exposure across Friars men’s basketball and hockey games during the 2025-26 season, with their branding displayed prominently on TV-visible, in-venue signage and across digital platforms. The partnership will also include NIL influencer marketing initiatives with Friar student-athletes, as well as a fan sweepstakes offering an exclusive prize package.

Learfield and SportsBug Announce Strategic Alliance https://lnkd.in/eJbmK5Sh