Kickstand

📣 Fintech and finserv leaders listen up: this one’s for you! 📣 April is Financial Literacy Month. 💱 We’re celebrating this year by shedding light on what’s holding consumers back from achieving true financial wellness. We found that while not everyone shares the same definition of wellness, there are common barriers preventing them from achieving their goals. 💡 Download our "Bridging the Gap" report today for the whole scoop. #FinancialLiteracy #FinancialWellness #FinancialLiteracyMonth #Fintech #Finserv https://bit.ly/4cdaDsY

Breaking news: Career success is NOT just about hard work. 🤯 Shocking, right? Turns out, access to the right networks, mentors, and decision-makers plays a huge role. But guess who's often left out of those rooms? Women. Time and time again. If your company still thinks leadership development = "who's free for golf this weekend?" it's time for a wake-up call. Nycole Walsh 📈's latest post for the Kickstand blog breaks down how to build inclusive networks that ACTUALLY level the playing field. Read it here. #WomensHistoryMonth #Networking #Leadership #WomenInBusiness #GenderEquity https://bit.ly/4jdbigu

🚨 Women are TWICE as likely as men to be passed over for a promotion while on parental leave. 🚨 You read that right. For whatever reason, modern businesses are still letting old-fashioned gender roles inform their approach to leadership development. Saying your company is "committed to #GenderEquity" isn't enough - you need to look in the mirror and examine whether you're ACTUALLY supporting your female employees' career goals. Talking the talk isn't enough - it's 2025, can we please walk the walk? Check out our latest blog post from Nycole Walsh 📈 Walsh for more: https://bit.ly/3R66Jsa #WomensHistoryMonth #Leadership #WomenInBusiness

How is it already time for another @SXSW?! 🤯 Kickstand knows a thing or two about Austin. And we want everyone visiting to make the most out of their time in the city! If you're in town for SXSW this year, check out some of our favorite spots for dinner, drinks, and downtime. ⬇️ More detail on the Kickstand blog: https://bit.ly/4ixDVV4 What did we miss? Let us know in the comments! 👀 #ATX #SXSW

This #WomensHistoryMonth, we're shining a light on some of the harsh realities women STILL face in the workplace. Yes, even in 2025. 🙄 We're an agency founded by women, which means we know firsthand the extra barriers female leaders have to overcome to climb the corporate ladder. 🪜 Keep an eye out for our series of blog posts this month for tips on how your company can uplift its female employees, instead of holding them back. Tip #1: Stop telling us to smile more! #WomenInBusiness #Leadership #GenderEquity

This Valentine’s Day, take your relationships to the next level. 💌 Media wins are all well and good, but a true commitment to building a lasting partnership with your clients (and your media friendlies) is worth so much more. 🫶 At Kickstand, we know firsthand that great #PR is about building momentum. After all, who doesn’t love a slow burn? 😍 Check out our latest blog post for tips that will make your clients swoon. #PRStrategy #PRTips #ClientServices #ValentinesDay https://bit.ly/3QEAW1v

Social media isn’t what it used to be—and brands are feeling the shift. 🥵 Platforms are making bold moves. Users are pushing back. Advertisers are caught in the middle. So where does that leave brands? We dug into the #data, and the numbers tell a story: trust is fragile, ad targeting is harder, and the wrong platform choice could cost you more than just budget. 📊 Swipe through the carousel for five key ways social media is testing brands in 2025—then check out the full report at the link below: https://bit.ly/4gyBDnz #SocialMedia #BrandStrategy #MarketingTrends #OriginalResearch

Over the next few months, a lot of brands will say they want to amplify marginalized voices. But are they actually listening? 🙉 At Kickstand, we believe #research is one of the most powerful tools for not just hearing—but elevating underrepresented perspectives. Our latest blog post by head of research Nycole Walsh 📈 Walsh explores how brands can use #data to: 🔍 Uncover the gaps in representation and visibility 📊 Validate the lived experiences of marginalized communities 📢 Amplify voices in a way that leads to real impact Read the full post here: https://bit.ly/42G6pYf #InclusiveMarketing #BlackHistoryMonth #BrandStrategy #KickstandInsights

The digital advertising landscape is changing (again). 🚨 And as #SocialMedia platforms align more closely with political ideologies, consumer trust is at an all-time low. Did you know: ➡️ Nearly half (47%) of American adults say they “hate it” when social media platforms automatically follow accounts for them ➡️ Over a quarter (28%) of TikTok users say they’ll decrease their usage of the app following the events around the platform’s recent deactivation (and subsequent reactivation) ➡️ 30% say their opinion of brands advertising on politicized platforms will worsen How can brands navigate these choppy waters without compromising trust? Our latest report, "Social Media and the State: A New Era of Brand Challenges," dives into the data, insights, and what it all means for GTM leaders in 2025. 📖 Read the full report here: https://bit.ly/4gyBDnz #BrandTrust #Research #Data 

Happy #BetterBusinessCommunicationDay from Kickstand! 🎉 Helping our clients convey messages exactly how, when, and where they need is our bread and butter. Especially since #AI has made it harder than ever for brands to cut through the noise of the marketplace. Now that #ContentCreation can happen at the push of a button, we need to be even more strategic about: 💡 Keeping language accessible  💡 Demonstrating authenticity  💡 Competitive differentiation  💡 Engaging with our audience  💡 Sharing the right message on the right platform at the right time Ready to take your brand communication to the next level? Check out our latest blog post by Content Strategist Nora Panahi! https://bit.ly/3WwNo6M #BrandCommunication #PR #Marketing