Kepler

Powerful insights from Advertising Week Europe today! Our President of EMEA, Mallory Simmonds, and easyJet’s Head of Media Investment, Kyle Nimmo, took the stage to reveal how easyJet’s data-driven framework is redefining media buying, planning, and measurement, driving greater precision and stronger ROI. #aweurope25

In an era where media investments are scrutinized, we partnered with easyJet to build a rigorous framework that ties media investment directly to business results. Join us at Advertising Week Europe to learn how the brand’s data-driven framework reshaped its efforts across media buying, planning and measurement, creating greater precision and strong ROI. Mallory Simmonds, our President of Kepler EMEA, and Kyle Nimmo, Head of Media Investment at easyJet, will take the stage on 3 April to unpack: Beyond Last-Click: Learn how easyJet triangulates across MMM, geo-lift tests, and platform data to make confident media investment decisions. Measuring the Unmeasurable: Understand how to bring greater accountability to traditionally hard-to-measure channels like TV and radio. Actionable Insights: Get practical frameworks for integrating data-driven decision-making into your media planning. We look forward to seeing you there. #aweurope25

Google just flipped the script on fingerprinting. Does this open new opportunities for advertisers, or is it a step backward for user privacy? Jonathan D'Souza-Rauto, our Biddable Product Lead, spoke with AdExchanger about whether brands will adopt these new targeting options, or if regulators step in to push back. Read the full article here: https://hubs.ly/Q03dhG010

Learning & Development Manager Fallon Demers plays a vital part in onboarding new hires and employee trainings. Her charisma and dedication ensure that Kepler Comets are equipped to thrive in the industry. Get to know Fallon in this week's Employee Spotlight.

Consumer engagement is not merely about selling a product or service; it is a commitment to understanding the individual. At the Brand Innovators SXSW summit, Kepler took the stage alongside leading marketers Curtis Calloway, Samantha Owen, and Melissa Sarah Peace to discuss how each of their brands uniquely engages current and future consumers.

Optimization & Innovation Manager Joely Tenenbaum has become a powerhouse in search and excels in delivering top-notch client solutions and campaign management. Get to know Joely in this week's Employee Spotlight.

Learn how Kip MMM can help you measure and optimize your campaigns — seamlessly and cost-effectively. https://lnkd.in/e6v93y6j

Fingerprinting might offer a temporary fix, but long-term success belongs to brands that put transparency first. First-party data, contextual targeting, and Privacy Enhancing Technologies (PETs) aren’t just the future – they’re the only way to stay ahead. Dive into our latest thought-leadership piece to uncover how fingerprinting works, its role in ad targeting, cross-device tracking, and fraud detection, and why it remains a hotly debated practice in AdTech. https://hubs.ly/Q03bxCPv0