Kelley Blue Book

Spending more time searching for cars than actually selling them? There’s a way for you to get a steady, reliable stream of used vehicles. When you become a Kelley Blue Book® Instant Cash Offer Buying Center, customers looking to sell or trade in their vehicles come straight to you. It’s how dealers like Ralph win more cars to sell. Take a look at how becoming a Buying Center gets you more profitable inventory and gives you a competitive advantage in your market: https://bit.ly/4lrRVCk

AIS NRC panel was incredible this morning! Grateful for Autotrader’s Jade Terreberry, Dealer.com’s Noah Lee, MBA MSL and Kelley Blue Book’s Micah Tindor to be chosen by Cherokee Media Group to share how to fast-track a Click to Close, especially what they see working over our tens of thousands of dealer partners in today’s times.

New automotive tariffs are here, and they could increase the average cost of a new car by $3,500 to $10,000. This has led to a surge in car shopping as consumers look to buy before prices rise. Dealers need to be proactive to stay ahead of the curve.

Micah Tindor, Senior Diretor Strategic Planning, highlights the impact of new automotive tariffs on dealership operations and consumer behavior. Here's what you need to know: New Car Prices: Tariffs could hike new car costs by $3,500 to $10,000, pushing consumers towards used cars. Used Vehicle Inventory: Lower used vehicle volume means higher competition and prices for quality used cars. Dealers must focus on acquiring high-quality used inventory. Trade-In Behavior: Rising affordability concerns will see more consumers relying on trade-ins, many with negative equity. Dealers need to guide consumers through their options. Dealer Strategies: To adapt, dealers should boost used inventory, partner with trusted brands like Kelley Blue Book® Instant Cash Offer, adopt efficient sourcing practices, and ensure transparent appraisals. Read the blog to see how you can stay ahead of the curve and navigate these changes proactively. https://bit.ly/4jnxHYB

Join us next Wednesday, April 9th, right after breakfast on the AIS & NRC Mainstage, for an insightful keynote panel! In this session, hear from Jade Terreberry, Micah Tindor, and Noah Lee, as they share their expertise on capturing more eyes, more sales, and ultimately more market share by mastering the journey from click to close. We'll cover: - Driving a personalized, connected, and seamless omnichannel shopping experience - The five key steps: Click, Find, Follow, Drive, and Close - Real-life examples of how to digitally bring your brand and marketing to life We can't wait to see you there! https://bit.ly/41RwN0p

Erin Keating, Executive Analyst for Cox Automotive Inc. recently sat down with CNN to discuss the impact of new auto tariffs on car buyers. The good news? Consumers are flooding the market right now in anticipation of increased costs further down the line. Hear Erin’s breakdown below, then read the full article to learn how this will affect consumers. This knowledge will empower you to address car buyer concerns and drive wins during these uncertain times. https://bit.ly/42raRJK...

So, how do you keep them engaged from click to close? Find out at the Auto Intel Summit. While you’re there, make sure you don’t miss this panel session with Micah Tindor from Kelley Blue Book® Instant Cash Offer as he’s joined by Noah Lee, MBA MSL and Jade Terreberry. Swipe to find out what actionable insights they’ll share, then add this panel to your summit agenda. For more info on this valuable session, head here: https://cox.auto/uicXL

Missed the Cox Automotive webinar on Automotive News? No worries! Catch it on-demand now! Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive Inc., shares key insights from the 15th Annual Car Buyer Journey Study, featuring exclusive data from Kelley Blue Book. Discover the latest consumer behavior trends and learn how to use these insights to boost satisfaction and drive growth. Vanessa provides detailed explanations and practical examples to help you implement effective strategies for today's car buyers. Don't miss out on this opportunity to stay ahead in the car-buying journey! Watch the webinar now and transform your approach to the car-buying process. https://bit.ly/420IcKe

Micah Tindor and Patrick A Janes, have joined forces on vAuto by Cox Automotive latest podcast to explore the intricacies of the appraisal process. They reveal common variances and customer disconnects that can lead to missed opportunities in vehicle acquisition or mispricing. Tune in to gain valuable insights on pinpointing the steps where the "right" money often goes astray and understanding the specific expectations customers bring to each appraisal. Don't miss out—check out the podcast and elevate your appraisal process today! https://bit.ly/4irXVcl

We're excited to announce that Kelley Blue Book will be featured on the AIS & NRC Mainstage! Join us on Wednesday, April 9th, right after breakfast, for an insightful keynote panel. https://bit.ly/3RcsPcr Panelists: - Jade Terreberry, Senior Director of Strategic Planning at Autotrader US and Kelley Blue Book - Micah Tindor, Senior Director of Strategic Planning at Kelley Blue Book's Instant Cash Offer - Noah Lee, Director of Multi Solution Product Consulting at Cox Automotive Inc. In this session, you'll learn how to capture more eyes, more sales, and ultimately more market share by understanding what to do from click to close. We'll cover: - Driving a personalized, connected, and seamless omnichannel shopping experience - The five key steps: Click, Find, Follow, Drive, and Close - Real-life examples of how to digitally bring your brand and marketing to life Don't miss this example-packed keynote at the AIS & NRC conference from April 8th to 10th in Cary, NC. We can't wait to see you there!