Iterable

From the shops at Santana Row to the eerie Winchester Mystery House, San Jose has a lot going for it. But this April something even bigger is coming: Activate Summit! At Activate Summit 2025, you can expect to hear incredible keynotes and sessions on everything from transforming your marketing strategy, upskilling with Iterable, and powering your professional growth. But what takes these keynotes and sessions to the next level are industry experts sharing their knowledge from brands like PGA of America, Fabletics, Nextdoor, Forbes Advisor, Zwift, and more. Ready to join us in person in San Jose, CA April 1 – 3, 2025? Register today ⬇️ https://lnkd.in/eCGxGNq2

Marketing just got an upgrade. The future of AI-driven marketing starts now. 🤖✨ Meet Iterable Nova—your AI-powered marketing advisor, designed to turn data into decisions and moments into impact. Prescriptive, conversational, and goal-based, Nova delivers real-time recommendations, instant insights, and adaptive strategies to help you market not just faster, but smarter. Unveiled today at Activate Summit, Nova is raising the bar for AI in marketing and making smart marketing even smarter. Missed the announcement? Join us at Activate Virtual on April 17 for an exclusive look at Nova in action. 🔮 The future of AI-driven marketing is here. See what’s next with Nova. https://lnkd.in/gqyTreCn

And that’s a wrap on day 1 of Activate Summit! 🎬🥂 From hands-on workshops to AI deep dives, today was all about leveling up marketing game plans! Attendees mastered Iterable’s Foundations, unlocked advanced strategies in our Masterclass, and explored the power of AI in marketing. And, of course, we ended the day in style—networking over poke bowls and spicy margaritas at our Welcome Reception. If today was any indication, the rest of Activate Summit is going to be next-level. Who’s ready for Day 2?

Your secret to email deliverability? 📧🤫 Subdomains. 📬 Your sending domain isn’t just a name—it’s your brand’s calling card. And protecting it? That’s where subdomains come in. In our latest blog, Justin Foulk, MBA, Senior Manager of Email Deliverability Services at Iterable, breaks down how subdomains help brands conserve reputation and compartmentalize mailstreams to keep deliverability strong. Want to safeguard your sender reputation and simplify troubleshooting? Start thinking strategically about subdomains. Read the full blog ⬇️ https://lnkd.in/exGnX-QT

Bree Graham from Afterpay (aka the Taylor Swift of Martech) just took The Martech Weekly's stage and absolutely slayed her keynote. Bree shared how Afterpay went from a siloed, manual approach to now sending 100 million+ hyper-personalised customer communications per month across channels with ease. The key? A fearless, reputation-era-worthy transformation powered by: - A composable tech stack that’s ready for it - Tech partners who know Afterpay's mission all too well - A vision that turns blank space into business impact How? A best-of-breed lineup of tech partners working all too well together: Snowflake + Hightouch + Iterable + Movable Ink + Branch = ✨ Afterpay is proving that in modern marketing, you don’t just shake it off... you scale it up! #Composable #CustomerEngagement #Martech #TechPartnerships #Iterable #SwiftiesInMartech #TaylorSwift #Swifties Henry Bottger Esti Frischling Gregg Cevallos Kashish Gupta Kathryn Trainor Seth Royce Luca Ferrari Matt Clementson Doug Adamic Angus Rollason Peter Luu Glenn McPherson Juan Mendoza Keanu Taylor

The countdown has begun… 🕰️ Only a few days until Activate Summit 2025 in San Jose, CA, and we’re about to drop a game-changing announcement, truly the end of an era. AI, data, and personalization have already transformed the marketing world—but what’s next? Get ready to step into a new era of marketing that blends intelligence with empathy. This is the moment to learn, evolve, and lead the revolution. Stay tuned. 👀

Interested in seeing Iterable in action without the hassle of forms or sales pitches? We're excited to announce our Monthly Live Product Tour series, hosted right here on our LinkedIn Live! Join us live as our experts walk you through our platform's core features. In this first iteration, you'll see how data is ingested into Iterable, and how a fictional company goes about creating an engaging customer experience for a variety of users with our AI-Powered Journeys.

One week until Activate Summit 2025—are you ready for the marketing revolution? 🌅 The old way of marketing? Extinct. A new era—intelligent, empathetic, and AI-driven—is on the horizon. Join us in San Jose, April 1-3, to hear from industry leaders shaping the future, including AI visionary Allie K. Miller. As CEO of Open Machine and a Fortune 500 advisor, she’ll dive into how AI is transforming marketing—and how you can stay ahead. This is your moment to reimagine strategy, upskill with Iterable and power your professional growth in a rapidly evolving landscape. In 1 week. 3 days. Unlimited possibilities. Will we see you there? Register now ⬇️ https://lnkd.in/eCGxGNq2

Fabletics is setting the bar for customer experience with a next-gen communication strategy powered by Iterable—unlocking 2.5x higher customer value. By harnessing predictive intelligence, real-time personalization, and a unified customer experience, they’re showing what’s possible when marketing meets Iterable AI. 🔥 Want the inside scoop? Adrian Rohr, VP of CRM at Fabletics, will take the stage at Activate Summit in just a few weeks. Don’t miss out—reserve your seat today: https://lnkd.in/eCGxGNq2 📰 Full story here: https://lnkd.in/g87sFZt3 #Fabletics #Iterable #ActivateSummit #AI #CRM 

🚨 Hot take of the week: Retention > Acquisition. 🚨 With acquisition rates sinking FAST (down to 2.8% 📉), it’s time to flip the script and focus on keeping the customers you already have. Here’s how: 💡 Give them a reason to stay – Loyalty programs + personalized engagement go a long way. 🔄 Win back the ones that got away – 20% of new acquisitions are actually returning subscribers. Let’s not ghost them. 🛑 Stay ahead of fraud – With a 29% increase in fraudulent transactions, security isn’t optional. 🎟 Free trials aren’t a free pass – With conversion rates dropping, make onboarding so good they won’t want to leave. ⏸ Pause, don’t cancel – Subscription pauses are up 68%, so meet customers where they are (and make it easy to come back). Iterable’s AI-powered retention magic helps you keep subscribers engaged, predict churn before it happens, and optimize conversions. Ready to play the long game? Learn more about Iterable’s AI suite today ⬇️ https://lnkd.in/g24sbhin