Movable Ink

𝗜𝗡𝗞𝗬𝗠𝗜 - Our new video series is here to make you smarter in under two minutes. You’re welcome. Say hello to Inkcase You Missed It—our brand-new, short and sweet video series covering the latest trends in marketing and personalization, and what they actually mean for your brand. First up, our host Rich Crossley takes on a massive mobile channel with billions of users that’s still missing a personal touch: 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽. 👉 Want a closer look at what’s possible with WhatsApp personalization? Check it out here: https://lnkd.in/eZ4Y3Puc

Before the weekend rolls in, don’t forget to check out this week’s Inkredible Opportunities! Our latest roundup of open roles from Movable Ink's network of brands and partners. Featured this week: ⭐ Analyst, Email Marketing at American Airlines ⭐ Marketing Operations Manager at Amazon Business ⭐ Customer Marketing Manager at FanDuel See the full list here: https://lnkd.in/eSzrS3Kk

🎤 Coachella’s not the only one with a lineup worth talking about. Think Summit just dropped its full agenda, and the speaker list is stacked. Leaders from Amazon Music, Wayfair, MAC Cosmetics, and more are hitting the stage to share how they’re leading with personalization, creative strategy, and AI. If you’re focused on leveling up your marketing, leading with creativity, or finding smarter ways to scale—this is the room to be in. 🎟️ Early bird pricing ends today. Register now to lock in the lowest rate of the year: https://lnkd.in/ex_gEyAV

📲 As mobile continues to dominate online shopping, getting customers to engage is just the beginning. The real challenge is getting them to come back. Jessica Tucker shares four quick strategies to drive repeat interaction and build lasting habits on your mobile channel. Discover how major brands Asda, DSW Designer Shoe Warehouse, Global Radio, and Rothy's are turning casual app users into loyal mobile customers—and driving measurable growth in the process. https://lnkd.in/eHzMiTds

"'Batch and blast' messages don’t perform as they used to. If we’re going to be reaching out to our community, we want to make sure we’re driving value and that our content delights, enables discovery, or helps them cross the finish line when it comes to buying or selling." Wise words from Christina Medina, Associate Director of Retention Poshmark. In our latest blog, discover how the team at Poshmark used Movable Ink and MoEngage to completely transform their email program, ultimately driving better engagement than ever before. 👇

🏝️ Headed to the Women in Retail Leadership Summit, April 28–30? Movable Ink is proud to sponsor this year’s event—and we’d love to connect while we're there! You’ll find some of our standout female leaders onsite: ✨ Alison Albeck Lindland, Chief Marketing Officer ✨ Rachel Kramer, Senior Director of AI Activation ✨ Nicole Reinwald, Area Vice President, Strategic Sales, Southeast 🎤 Alison will also be moderating a roundtable on Tuesday, April 29 from 12:40–1:50 p.m., diving into a topic we’re passionate about: 𝘎𝘦𝘵𝘵𝘪𝘯𝘨 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘙𝘪𝘨𝘩𝘵.  She’ll lead a conversation on how AI and automation can drive truly effective personalization across campaigns and channels. Curious to learn more? Get all the summit details here: https://lnkd.in/eG-DnyB

With 25M cardholders now receiving personalized Merchant Offers and beautifully designed Thank You®️ Points Summaries, Citi is setting the bar for what happens when data and creative strategy work together—and keep evolving. In our latest case study, we dive into how Citi's marketers successfully incorporate the following strategies into their campaigns: 📧 Real-time emails that highlight personalized cash back opportunities including local dining offers, seasonal savings and more 📊 Data visualizations that bring loyalty to life 💡 Dynamic, customer-first experiences that deliver lasting value A special recognition to Suzanne Oommen and her team, the creative minds behind it all, who have led the charge in scaling these campaigns and making every email feel tailor-made. See the full story and the incredible results these two programs delivered here: https://lnkd.in/eMWsUfm6

Early birds, time’s almost up. ⏳ This week is your final chance to lock in Think Summit NYC tickets at the lowest rate—discount pricing ends April 11th! Don’t miss NYC’s biggest digital marketing event of the year. Think Summit is where the brightest minds in business come together to share what’s working, what’s next, and how to create the most meaningful marketing of your career. Here’s a glimpse of what’s coming: 🎤 70+ expert speakers sharing the insights and strategies shaping the future 🤝 800+ forward-thinking marketers ready to connect, learn, and shake things up 🫨 A jaw-dropping surprise guest you’ll be talking about all year Hurry! Secure your spot before prices go up: https://lnkd.in/dFWu24MJ

The subscription model boasts convenience, recurring revenue, and a strong opportunity to grow a thriving customer-brand relationship. But like any model, it has an Achilles’ heel: retention. Beating churn and growing engagement is mission-critical to subscription brands’ success, and the good news is, it’s within reach. With strategies from our in-house experts like Michael Le and Tiffany Fitzgerald, plus inspiration from major brands like Afterpay, Financial Times, iHeartRadio, our latest guide gives marketers all the know-how they need. Download it here 👉 https://lnkd.in/eTnVScQ4

💥 Q1 was packed with energy, creativity, and culture here at Movable Ink. This past quarter, Inkers celebrated everything from Eid Mubarak and St. Patrick’s Day to our Spring Social and team lunches across our global offices. We even got crafty with tufting workshops (yes, really!). These moments brought our teams together and reminded us how special it is to work in a place that celebrates individuality and connection. And we're just getting started! Interested in joining the Movable Ink team? Check out our open roles here: https://lnkd.in/eVPYueMH #LifeAtMI #Q1Recap #CompanyCulture #MovableInk