Isaac Morris Ltd reposted this
Holla to my friends at Hollister Co. for their amazing NASCAR looks that they continue to curate and develop—combining our sport and its heritage with their casual and relaxed California style. What started as a simple NASCAR logo sweatshirt for holiday ‘23 has continued to be curated and expand introducing teams, drivers, and tracks into the mix over time. Their winter line was a celebration of legendary drivers harkening to NASCAR’s 50th anniversary era or shortly thereafter with those that are on the Mt. Rushmore of the Sport including: the ultimate Intimidator, Dale Earnhardt and Richard Childress Racing | Most Popular Driver of All-Time, the beloved Dale Jr. and JR Motorsports | and if you like California-kid Jeff Gordon, the collection is a “rainbow warrior”-infused love-fest with many styles paying homage to the old glory days at Hendrick Motorsports —looking forward to seeing how this continues to evolve with our great partners! Anyone that knows retail, knows it can be a build over time. Thankful for the collaboration of Hollister Co. and Abercrombie & Fitch Co. in particular people like Lisa K. | Carrie Barrow | Justin Flowers —your imagination and artistry in telling our story is appreciated; and thanks for visiting us last year for inspiration at the NASCAR Hall of Fame and a few team shops; and for continuing to challenge us to do new things in the Abercrombie way! This program also takes great partnership—thank you to our friends at Isaac Morris Ltd — Milin Y. Shah —I think we first met at Toy Fair a few years ago and NASCAR and NASCAR Team Properties are gratified by your team and what they have produced (so cheers to our anniversary since it is toy fair this weekend!)…thanks also to: Mike Lee | JESSICA GITNEY | Nicki Gitter | brad silverman | Kerry Croft | @angel moreno | Kristi Fudem | Madilynne Slifer | Abby Schwartzhoff for helping us to build this with all of your creative ideas. Lastly, thanks to our team partners who help bring their stories: Jennifer White | Melinda Norfleet | George Taulbee | @Joe Mattes | @windy holcomb | Donna Heck | Morgan Overstreet | Dan Guffey | Linda Anderton Estrada | Michael Holland | Austin Darling and to my internal teammate Leah Friedman —this program is an example of how the best and most lasting stories, with the greatest ability to sustain are told by many voices that come together to build upon the narrative driving surround sound. #nascar #racing #motorsports #moto #vintage #retro #automotivecarculture #licensing #retail #partnerships #partners #licensee #fashion #mensfashion #supersofttees #quality #thanks #thankyou #teamwork #creative #art #hollister #brands