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We Failed! Lessons from Hospitality Sustainability Failures Read here: https://lnkd.in/eEPGiXee The hospitality sector has set bold sustainability goals—but failures in execution are inevitable. The stigma around failure stifles transparency, innovation, and progress. The paradox? The better we perform, the more we emit. And it’s not just emissions—are we failing in staff training, guest communication, or convincing architects and investors that sustainable design is non-negotiable? Yet, failures provide profound learning opportunities. This month, the Hospitality Net World Panel on Sustainability explores where, why, and how we’ve gone wrong—and how to improve. Experts had the opportunities to expand their views (there is so much to say about failures) and I encourage to take time to read those first hand experiences from: Nicolas Dubrocard: “We failed” https://lnkd.in/eE5G5tBt Sarah Habsburg-Lothringen: “Failures (and the antidote) to SME accommodation businesses” https://lnkd.in/eSQUCYFN And Jo Hendrickx: “Making Space for Mistakes: Because Getting It Wrong Is Part of Getting It Right” https://lnkd.in/e8ygnyGQ Thank you as well to Herve LAMPERT, Owner of NAY PALAD Hideaway in the Philippines, a member of The Long Run for insights on ‘building on failures’ and all experts joining on how to reframe and lean from failures: Anke Winchenbach, PhD, Elena Cavagnaro, Peter Varga, Johanna Wagner, Nicolas Dubrocard, Sarah Habsburg-Lothringen and Jo Hendrickx. Explore expert opinions here: https://lnkd.in/eEPGiXee My take? Sustainability fails when it stays in boardrooms and PDFs. It wins when it’s lived in kitchens, lobbies, and design studios—where action happens. I write books on the topic and yes, sustainability fails if it stays “black ink on white pages” (Keep reading here:https://lnkd.in/eEPGiXee) "I have not failed. I've just found 10,000 ways that won't work." -Thomas A. Edison How is your organization learning from sustainability failures? #hospitalitynet #worldpanel #SustainableHospitality #learnfromfailure #leadership #businessfailures #HospitalityIndustry #Sustainabilityfailures #wefailed