INFUSE

We are excited to announce that INFUSE has received Trusted Seller verification on TrustRadius. This recognition places us among the top brands on TrustRadius, ensuring buyers get transparent, unbiased, and up-to-date information for confident decisions. INFUSE also recently received the TrustRadius 2025 Buyer’s Choice Award for our excellence in demand generation. Based on outstanding client reviews, both of these distinctions highlight our commitment to innovation and exceptional support. View more of our accolades here: https://lnkd.in/dfe-hnBs #INFUSE #TrustedSeller #TrustRadius #DemandGeneration

Another fantastic Channel Meet Up this year! With 96% of the tech industry still moving through the channel, it was a valuable opportunity to hear how vendor marketers are creatively tackling partner challenges. Partner marketing isn’t getting any easier with longer buying cycles and larger committees, but it’s clear there’s a real appetite to do things differently — especially when it comes to making buyer intelligence (beyond job titles and revenue) more actionable across the channel. Lovely to meet so many of you there! 😊 INFUSE David Verwey Alexandra Chiparcă Cat Fogg Sophy Gray Jacqui Rand

The INFUSE Voice of the Buyer report reveals a significant shift in buyer priorities, with organizations focusing on efficiency, AI adoption, and trusted expertise over unchecked growth. Key trends shaping buyer decisions include: 📉 A move away from "growth at all costs" in favor of operational efficiency 🤖 AI emerging as the top investment priority for 71.5% of buyers 🎓 Rising demand for consultants and subject matter experts to mitigate risk 🌐 Expansion of channel and partner ecosystems to strengthen capabilities 🛤️ A continued evolution in the buyer’s journey, emphasizing defensiveness and scrutiny Understanding these shifts is essential for go-to-market teams aiming to build resilient and effective demand generation strategies. Read the full Voice of the Buyer 2025 report to explore how these trends will impact decision making in the year ahead: https://lnkd.in/d7Bjavem #INFUSEOutlook #B2BMarketing #DemandGeneration #VoiceOfTheBuyer

Sometimes the smallest mistake can have the biggest repercussions. In our latest webcast powered by Pavilion,🌎 Victoria Frederika A. (VP Marketing at INFUSE) and Jeff Cleasby (VP Strategic Accounts) break down the biggest missteps in B2B marketing and sales—so you can avoid them. You will discover: ❌ The most common (and costly) mistakes B2B teams make 📉 Real-world demonstrations of ineffective tactics ✅ Proven strategies to keep your GTM approach on track 💡 Exclusive data from INFUSE Voice of the Buyer & Voice of the Marketer 2025 Watch the webcast now: https://lnkd.in/d7S39Qcu #B2BMarketing #DemandGeneration #Pavilion #Webcast

#TBT to an unforgettable INFUSE Sales Kickoff in Orlando! ☀️✨ This annual event is more than just about strategy and planning—it is a time for our global team to come together, celebrate wins, and set the stage for another year of innovation and growth. From collaboration to big ideas, the energy was unmatched! #ThrowbackThursday #INFUSESalesKickoff

Healthcare interoperability ensures that vital patient data, such as medical history and test results, transfers between systems smoothly, empowering providers with comprehensive information for decision making. However, healthcare providers face numerous challenges to achieving seamless, interconnected experiences. Read the full article to examine the challenges of healthcare interoperability and potential solutions for creating a more interconnected and efficient healthcare system. https://lnkd.in/dzBDHBhm #B2Bmarketing #DemandGeneration #Healthcare

B2B marketing is constantly evolving—and so are the skills needed to succeed. INFUSE Academy is designed to help marketers stay ahead with a curriculum covering Partner Marketing, Omnichannel Strategies, Storytelling, and much more. Built with insights from 50+ B2B leaders, our programs provide real-world strategies to elevate your career. Ready to expand your expertise? Explore our courses at https://lnkd.in/d4geAvjP #INFUSEAcademy #B2BMarketing

At INFUSE, we believe in fostering inclusivity, understanding, and support—both in the workplace and beyond. Today, on Autism Awareness Day, we recognize and celebrate the unique perspectives, talents, and contributions of individuals on the autism spectrum.

Are you attending the Forrester B2B Summit in Phoenix? Join us just down the road at Club6 to enjoy VIP amenities at a lively Italian steakhouse known for its premium cuts, drinks, and burgers. 🍸Refreshing beverages 🍗Tasty bites served all day 😎Relaxed networking and swag 🗓️ April 1-2 | ⏰ 9:30 a.m. – 5:00 p.m. MST 📍 The Arrogant Butcher     2 E Jefferson St. 150     Phoenix, AZ Secure VIP status for yourself plus a guest: club6.infuse.com #ForresterB2BSummit #Club6 #6sense #Phoenix

AI spend is top of mind for all marketers as teams rally behind strategic applications. Want to be part of the discussion? Participate in the study below to uncover how marketing leaders in APAC are tackling implementing this technology—it only takes 5 minutes! #APAC #B2B #GreenHat