Green Hat

Our end-to-end solution for Kilcoy Global Foods transformed their suite of brand websites into a consolidated, engaging, high-performing digital experience. The results? A 60% boost in engagement and a 400% increase in returning users! See how we did it: https://lnkd.in/g7w_afjd Andrew Haussegger | Stuart Jaffray | Shawn Low | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) | Malte Weyhe #b2bMarketing #AI #AIMarketing #b2bMarketingAgency #b2bmktgapac

Calling all marketing leaders throughout APAC! We're running a study to understand how marketing leaders are prioritising their budgets, resources and AI Investments in 2025. Participate in the 5-minute study, share your insights and gain early access to the 2025 APAC B2B Marketing Budget & AI Priorities Report. Follow the link to get started: https://lnkd.in/gRfVX-eS Andrew Haussegger | Stuart Jaffray | Shawn Low | Malte Weyhe | Jakob Naumann | Allison Mages | Joel Thomson (乔尔) (乔尔 #b2bMarketing #Ai #AiMarketing #b2bMarketingAgency #b2bmktgapac

With the rapid evolution of AI and other technologies, the prioritisation of budgets and resources has become critical for marketing leaders. Join the online study and gain exclusive early access to the upcoming B2B Marketing Budget and AI Priorities Report. This resource will shed light on how marketing leaders across APAC are allocating their budgets and resources to navigate the challenges ahead and achieve their objectives for 2025. Follow the link to join the study: https://lnkd.in/gRfVX-eS Andrew Haussegger | Stuart Jaffray | Shawn Low | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) #b2bMarketing #Ai #AiMarketing #b2bMarketingAgency #b2bmktgapac

Ahead of Employee Appreciation Day today, our Greenies from Melbourne, Sydney and Singapore spent yesterday evening bowling and throwing axes. Congrats to Em Hewitt, Varun Merugu and Emma Dickson for winning the bowls and to Jo Zaccaria for your axe throwing form. Thanks to all of our Greenies for your continued support of each other, Green Hat and our clients! Andrew Haussegger #employeeappreciationday

6sense is the leading global ABM platform. Their AI-enabled account-based orchestration capabilities provide marketing and sales teams with the data and visibility to create a high-quality pipeline and convert it into revenue. Green Hat has been a 6sense strategic agency partner since 2021 and we’re the only Teal-level partner in the APAC region. To find out how Green Hat and 6sense can revolutionise your account-based GTM strategy, follow the link: https://lnkd.in/gjcexBW8 or talk directly with our Head of ABM Malte Weyhe Andrew Haussegger | Stuart Jaffray | Shawn Low | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) #b2bMarketing #Ai #AiMarketing #b2bMarketingAgency #b2bmktgapac

We know that members from buyer groups are anonymously researching and creating shortlists of brands based on their content... so why hide it behind forms? Content should be easily accessible and engaging to key decision makers within the buyer group to help set the requirements of potential buyers. It's time to open the gates. Read our full 2024 APAC B2B Buyer Journey Research Report here: https://lnkd.in/g6kv8fCN Andrew Haussegger | Stuart Jaffray | Shawn Low | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) #b2bMarketing #Ai #AiMarketing #b2bMarketingAgency #b2bmktgapac

With an average of 12.8 members in the buying party, vanity metrics like form fills and MQLs don't cut it anymore. B2B marketers need to align their marketing much more closely to the way buying groups make decisions, and start measuring success with a new set of metrics. Enter Marketing Qualified Accounts (MQAs), Share-of-search, and opportunity pipeline uplift. Read the full article here: https://lnkd.in/gaD8gK-5 Andrew Haussegger | Stuart Jaffray | Shawn Low | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) #b2bMarketing #Ai #AiMarketing #b2bMarketingAgency #b2bmktgapac

How do you turn intent data into revenue? Korn Ferry, a global organisational consulting firm, asked Green Hat to help them leverage 6sense's powerful intent and pipeline tools to implement a data-driven ABM strategy - driving engagement and results. See how we did it: https://lnkd.in/gQjVZh7v Andrew Haussegger | Stuart Jaffray | Shawn Low | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) #B2BSales #AccountBasedMarketing #ABM #b2bmarketing #b2bmktg

We understand that an average of 73% of the buyer journey happens in the dark, and that leveraging the power of intent signals can help shine a light on key accounts and where they sit in the buyer journey. Unlocking the power of buyer intent signals to reach in-market accounts, before they reach you, is key to ensure your brand is front of mind when it matters most. Andrew Haussegger | Stuart Jaffray | Shawn Low | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) | Emma Dickson #b2bMarketing #Ai #AiMarketing #b2bMarketingAgency #b2bmktgapac

Did you know that the B2B buyer journey lasts an average of 13 months in the APAC region? Staying relevant throughout the entire journey with easily accessible and engaging content is key to ensure your brand is present when it matters most. To learn more about this, download the full APAC B2B Buyer Journey Research Report report here: https://lnkd.in/g6kv8fCN Andrew Haussegger | Stuart Jaffray | Shawn Low | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) | Em Hewitt #b2bMarketing #Ai #AiMarketing #b2bMarketingAgency #b2bmktgapac