MEGA 🇸🇪
Lovable, the Swedish AI coding startup, might be Europe's fastest-growing startup — and they did it with a team of fewer than 20 people including 0 in sales. Their story is even more interesting than you'd think. First 30 days: $4M ARR 🙂 First 60 days: $10M ARR 😁 First 90 days: $17M ARR 🤩 First 120 days: $30M ARR 🤯 How they did it according to co-founder & CEO Anton Osika: 1. Spent 18 months of building before breakout success This didn't happen out of nowhere. An early launch (called GPT Engineer) was back in Dec '23 without much fanfare. Lovable kept iterating. They found a way to stop its AI from getting 'stuck'. They made improvements to allow it to perform well on large codebases, unlocking the potential for 'real' use cases. And they rebranded. 2. Kept going viral online — with plenty of awkward selfies What made it work so well for Lovable: the AI was so good that people wanted to talk about it and the Lovable crew is exceptional at social media. “People think that when you post on LinkedIn, it should be formal and in a professional tone,” Anton told me. “It should actually be more like Twitter. You should be more authentic.” 3. They hired high agency, technically-focused talent — most are former founders For a software company with $20-$50M ARR, a “good” ARR per employee is $200,000. “Great” is $275,000. Lovable’s >$1M ARR per employee is literally off-the-charts. 4. Lovable’s philosophy is "just launch" — they’ll try things quickly and most of those things won’t be repeated a second time "We’ve tried a lot of different things,” Anton said. “They haven’t hurt us. The more things you do, the faster you learn what works.” Two 🔥 examples, both made with Lovable (naturally): - Launched, a Product Hunt clone but for products created with Lovable - Linkable, Lovable’s free personal website builder (created by a “half technical” Lovable team member) --- This is a growth story you'll want to read, out now in Growth Unhinged ➡️ https://lnkd.in/emAhcxZN Can't wait to hear what you think 🙏 #ai #startups #vibecoding