IAB

How is agentic search optimization different from SEO? Learn more about #agenticAI this Wednesday, April 16th, in the new episode of #IABPulse with IAB's Chris Bruderle, Caroline Giegerich and Mark Avnet! ➡️ https://okt.to/1Z8MTp

There have been ongoing efforts to attract the untapped market of small-to-medium-sized businesses (SMBs) to connected TV advertising. "While CTV has made strides and will get there, there are still areas of improvement the industry needs to tackle," said IAB's Chris Bruderle. Read more via StreamTV Insider: https://okt.to/GprlBh

💬 "You have to know enough about the culture you're walking into to be authentic!" Did you catch Zoe Soon's conversation with Mike Sepso last month? ICYMI, check out their discussion on the #CreatorEconomy, how brands are leveraging influencers and niche content producers, and more: https://okt.to/j50yHh

Missed #IABPlayFronts last week? Hear what our speakers and attendees had to say about in-game ads, and check out key takeaways & photos from the event here: https://lnkd.in/g3GFckFs What type of in-game ads are YOU looking forward to seeing? 🕹 Melissa Sierra Paul Chenier Devon M. Taylor Claire Nance Andrew Katz Amanda Rubin Gabrielle Heyman Jeannine Buxbaum Marian Thomas (Harutyunyan) Michael Jean - Pierre Tatiana Tacca Jules (Julie) Shumaker Derek Herrling Alyssa Craig Britt T. Jorge Prado #InGameAds #Gaming

We Are #Hiring! 🔍 The IAB Marketing team is looking for a dynamic Manager, Content Marketing, who shares our passion for digital media and is skilled in online media and marketing with proven success in creating successful digital content marketing campaigns and driving engagement for thought leadership products. Sound like you? Apply now: https://okt.to/KQcmRv

As policymakers shape data privacy laws, it's critical to adopt solutions that protect consumers while enabling responsible advertising. In less than two weeks, Ari Levenfeld (Google) and Stacey Gray (Future of Privacy Forum) will explore how Trusted Execution Environments (TEEs)—secure areas within a device’s processor—enhance data security and privacy while supporting a thriving digital economy at the IAB #PublicPolicyLegalSummit. 📆 See the full agenda and secure your spot: https://okt.to/3OzHiM #StatePrivacyLaws #PublicPolicyLegalSummit #Compliance

"We all know that podcasters are the most trusted people out there. We all know that the authenticity and the connection they make with their audience is fertile ground for advertisers to align their brand stories with the personal stories that these podcast creators are telling..." On this week’s episode of The Podcast Advertising Playbook, I had the pleasure of speaking with Matt Shapo, Director of Digital Audio and Video at the IAB. Our conversation was packed with thoughtful insights about where the industry is headed, what’s working, and what still needs work. From the rise of video to the future of AI, Matt brought a wealth of knowledge and a clear passion for helping shape a thriving, scalable, and transparent podcast ad ecosystem. If you care about the future of podcast advertising (and how we can all contribute to making it better), this episode is a must-listen: https://lnkd.in/eVU2gQBJ

“Gaming is nearly ubiquitous among younger generations, with 90 to 95% of #GenZ and #GenAlpha identifying as a gamer. But it’s not just young people. Everyone’s a gamer,” said IAB Zoe Soon on the #IABPlayFronts stage last week. Read more via GamesBeat: https://okt.to/6VMqEw

How does #agenticAI work? 🤖 See what IAB's Caroline Giegerich, VP of AI, has to say and join the upcoming #IABPulse for the full discussion on the myths and realities of agentic #AI! ➡️ https://okt.to/LIkqFi

📆 Join #IAB for this webinar on Wednesday, May 21 to uncover the hidden risks of outdated #brandsafety thinking and learn actionable strategies to: ➖ Assess content suitability more effectively ➖ Enhance contextual alignment for better engagement ➖ Drive higher ROI and scale investments confidently