HEARTLENT Group

New work created for the New York Knicks to kick-off the 2025 playoffs campaign 🔥

In collaboration with the great Clyde Frazier & Ryan Sirgiovanni, our children's book, "Winning & Grinning" was featured on the Today Show 😍 Creative Direction & illustrations by our head of creative, Elliot Gerard ✨

Before it was an AI meme...our HEARTLENT Group team turned NFL players into superheroes created by real artists, concluding with a physical Rodney Mcleod action figure 😎

Carmelo Anthony becoming a Hall Of Famer called for dynamic creative to celebrate the moment on New York Knicks social media. Our Knicks social team (s/o McKayla Tyrrell and Cameron Cremer) delivered the concept/assist and the good folks at HEARTLENT Group came through with a slam dunk. Their expert project management, influencer relationship management and just overall creative juices made this a great partnership. I loved that the content was well-received by fans and performed over benchmark on certain platforms (data geeks standup!) 🎨Stencil Stop

Artwork featuring the 2025 Naismith Memorial Basketball Hall of Fame legend Carmelo Anthony ✨ New work made for New York Knicks. Stencil Stop x Heartlent Group

Our latest work for the NFL Players Association, showcasing their annual Summit in Atlanta, Georgia. We had the privilege to capture and craft engaging content for their YouTube and social media platforms.

Just had a productive call with a client discussing the new scope of work for upcoming video shoots. During our conversation, I asked about their physical presence at the shoots. His response: "That's why we've chosen to have you all on board. We have full confidence in your ability to be present, whether we can join on-site or not." This is the exact feedback we love to hear HEARTLENT Group. We're a collaborative partner and an extension to your team. We intentionally built an agency with extensive experience that can represent our clients in any environment 😁

An important project for an important product. New work from Times Square for Munchkin. Thanks to BOOM Ventures 🫡

My journey as a New York Knicks fan started with Clyde. I didn’t have a TV in my room, and we didn’t always have cable, so in the early 1990s, I’d listen to games on the radio—Clyde was my guide. This was before he was on MSG. His radio calls made the wins magical and the losses bearable. I’d sit at my desk drawing, inspired by his voice to create my best work. Since then, it’s been a wild ride—one I’m incredibly grateful for. I’ve had the honor of working with the team in different ways for over a decade. My fandom and creativity led me to meet one of my business partners at HEARTLENT Group, Jonah Ballow, while he was working with the Knicks. The first time he reached out and said, “We love your work,” I replied, “I love your team.” Launching "Winning and Grinning" with Ryan Sirgiovanni and Clyde brought everything full circle. So when Madison Square Garden Entertainment Corp. asked me to be in an ad about the project to help celebrate his 80th, it filled me with pride to share my Knicks story—the one that began with Walt “Clyde” Frazier. What made it even more special was that the ad was filmed in the office I share with my wife. Even better—my son, daughter, and our dog (all Knicks fanatics too) were part of it. This is a project I’ll cherish for the rest of my life—and more importantly, one my children will always remember.

New artwork from our creative team 🏒 for the National Hockey League (NHL) as Washington Capitals star, Alexander Ovechkin chases The Great One for the all-time record in goals scored 👀