Hawke Media

From a small startup to a marketing POWERHOUSE, Hawke Media's decade-long journey is now featured in USA TODAY 🔥 The secret to our success? Staying ahead. From building Hawke AI to investing in groundbreaking companies like Klaviyo, Tapcart and Postscript, we've cracked the code on predictive marketing 🔑 Dubbed the “Brand Whisperer”, Erik Huberman built Hawke Media to redefine marketing. By helping grow over 4,700 brands like Crocs and Gisou by Negin Mirsalehi, we've been driven by relentless innovation and excellence. With over 50 investments through Hawke Ventures, we're fueling the next wave of industry leaders. The best part? We've achieved all this without outside funding or debt and built over 2,900 strategic partnerships with Shopify, Google, TikTok, and more. Link in comments below to read the full article on how we’ve set the standard for performance marketing💙

People don’t just buy products—they buy what you stand for. 77% of consumers prefer brands that stand for something bigger. So… what does your brand really stand for? In our latest blog, we break down how to lead with sustainability in a way that’s real, not performative—and why it matters more than ever. Check it out—link in the comments below. #SustainableMarketing #BrandWithPurpose #ConsciousConsumerism

R E C A P // April Happy Hour📸🕺🎤 Still feeling all the great vibes from Tuesday’s Happy Hour! We mingled, networked, learned, and left inspired. Massive thank you to Chris Denson for sharing your wisdom and expertise in our moderated Q&A— your words truly resonated. And to everyone who showed up, asked questions, and brought the energy…you made it special. We’ll see you in May for the next one!

Spring Marketing Trends to Watch in 2025 Spring is a time of renewal, and for marketers, that means fresh strategies and new opportunities. This season, AI-driven personalization, sustainability, and experiential marketing will take center stage. From hyperlocal campaigns to immersive brand activations, here’s how you can stay ahead: 🔹 AI-powered hyperlocal marketing – Deliver real-time, location-based offers 🔹 Sustainability as a brand differentiator – Showcase eco-conscious efforts 🔹 Experiential marketing – Engage consumers with in-person + digital activations 🔹 Social commerce & UGC – Leverage influencers and shoppable content Stay ahead of the trends and make the most of spring’s marketing potential! #MarketingTrends #Spring2025 #BrandGrowth

We are thrilled to see our Hawke Ventures portfolio company firmly join forces with Perplexity to reshape GenAI commerce. By combining seamless, AI-powered shopping with complete merchant control, they're setting a whole new standard. Since launching its innovative shopping assistant last fall, Perplexity has experienced a 5x spike in shopping queries. To keep up, they needed a tech partner that could connect them to thousands of brands through one clean integration — without sacrificing control of customer data and transactions. Enter firmly. They're empowering brands of every size to sell directly inside Perplexity, revolutionizing the shopping journey. At Hawke Ventures, we back founders who challenge convention and build what's next — long before the rest of the market catches on. Congratulations to firmly's founders, Kumar N Senthil and Damien BALSAN, on this groundbreaking move.

Explosive growth starts with one day. May 12. Google Playa Vista. The 2025 Hawke Media Brand Summit. Google's smartest minds—live and unscripted. Hawke's sharpest strategists. Secrets to scaling with AI, YouTube Demand Gen, and Performance Max. Real strategies. Real results. Real fast. Scaling? Running Google Ads? This is your room. If you're not there, your competition will be. Apply now. 🔗 Link in comments below. #GooglePremierPartner #BrandSummit

What do The Bachelorette and the FIFA Women’s World Cup have in common? At first glance, not much. But for Sling TV, they were two high-stakes tune-in moments with wildly passionate (and very different) audiences—all hitting within the same 4-week window. That’s where we came in. Lemonade launched an organic + paid social campaign built to tap into cultural hype, create urgency, and drive real acquisition. By leaning into what fans didn’t want to miss, we positioned Sling as the smart, flexible choice for live-streaming—no matter who you’re rooting for. FOMO? Fueled. Engagement? Spiked. Subscribers? Surged. Marketing that actually moves people—link in comments below to read the full case study. #Marketing #SocialCampaign #StreamingStrategy #FIFAWomensWorldCup #TheBachelorette #SlingTV #BrandedEntertainment

What do The Bachelorette and the FIFA Women’s World Cup have in common? At first glance, not much. But for Sling TV, they were two high-stakes tune-in moments with wildly passionate (and very different) audiences—all hitting within the same 4-week window. That’s where we came in. Lemonade, a Hawke Media Company launched an organic + paid social campaign built to tap into cultural hype, create urgency, and drive real acquisition. By leaning into what fans didn’t want to miss, we positioned Sling as the smart, flexible choice for live-streaming—no matter who you’re rooting for. FOMO? Fueled. Engagement? Spiked. Subscribers? Surged. Marketing that actually moves people—link in comments to read the full case study! #Marketing #SocialCampaign #StreamingStrategy #FIFAWomensWorldCup #TheBachelorette #SlingTV #BrandedEntertainment

“I haven’t posted anything this week”...Worse — you throw something together last minute just to keep the feed alive. That stress? That constant scramble? It’s not on you. It’s a sign you need structure — and we’ve got just the thing. Part 3 of our Digital Marketing 101 series — created in partnership with Social Thrive, A Hawke Media Company and Hawke — is your shortcut to consistency without the chaos. This isn’t just a content calendar. It’s your weekly roadmap. Your creative reset. Your brand, finally showing up the way it should. ✔️ A plug-and-play calendar template ✔️ A space to align visuals, captions, hashtags & strategy ✔️ An Instagram Grid planner to keep your aesthetic tight Built for founders, teams, and anyone wearing too many hats. 📲 Download the guide at the link in comments — and take the guesswork out of your content. #DigitalMarketingGuide

We’re mixing business with pleasure...literally 😉 Join We Are Unicorns | A Hawke Media Company and Hawke for our first-ever Seattle Happy Hour, the networking event you didn’t know you needed but definitely do. And guess what? It’s happening every month all summer long! 💪 This month, we’re honored to have Johannes Ariens, CEO of Range Truck Group and Co-founder of LOGE Camps —the guy revolutionizing outdoor adventure and zero-emissions transportation 🌲🚚 Whether you’re here to talk shop, meet new friends, or just enjoy a cocktail, we’ve got you. Molly Hawkins, We Are Unicorns’ founder and your go-to marketing maven, will be there to drop knowledge and maybe even buy you a drink (No promises, but she’s pretty cool like that.) 💬🥃 Expect great conversations, real connections, and ideas that just might change your game. 🔗 RSVP now and don’t miss out. Link in comments! #HawkeHappyHour #WeAreUnicorns #SeattleNetworking #SeattleEvents #MarketingMeetup #EntrepreneurLife #ZeroEmissions #OutdoorHospitality #LOGECamps