Hawke Media’s Post

What do The Bachelorette and the FIFA Women’s World Cup have in common? At first glance, not much. But for Sling TV, they were two high-stakes tune-in moments with wildly passionate (and very different) audiences—all hitting within the same 4-week window. That’s where we came in. Lemonade launched an organic + paid social campaign built to tap into cultural hype, create urgency, and drive real acquisition. By leaning into what fans didn’t want to miss, we positioned Sling as the smart, flexible choice for live-streaming—no matter who you’re rooting for. FOMO? Fueled. Engagement? Spiked. Subscribers? Surged. Marketing that actually moves people—link in comments below to read the full case study. #Marketing #SocialCampaign #StreamingStrategy #FIFAWomensWorldCup #TheBachelorette #SlingTV #BrandedEntertainment