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🧠 Last year, our CEO, Phil Schraeder, introduced us to the Mindset Era—a shift away from reductive demographics like age, gender, or income toward truly understanding people at the right moments. This year, he’s back on the POSSIBLE stage for a keynote panel with experts from Expedia Group, OLLY PBC, and The Hershey Company to share real-world results from contextual innovation, and how brands can connect more deeply by meeting consumers in the right mindset. 🚀 You won't want to miss it. 🔥 Check out our full programming for this year's conference, and we can't wait to see you there: https://bit.ly/44b5jUY #MindsetEra #POSSIBLE2025 #ContextualAdvertising #GumGum

📉 Tariffs are rising. Budgets are tightening. But your advertising strategy doesn’t have to stall. New tariffs on imports are sending ripples across all industries and advertisers are starting to feel the impact. According to the IAB, 71% of advertising leaders expect budget cuts this year. But history tells us that pulling back on advertising isn’t the answer—adapting is. In our latest blog, we break down how brands can maintain impact during economic uncertainty with smarter, more efficient strategies. Key takeaways: ✅ Use contextual targeting to reduce waste ✅ Focus on solution-based messaging ✅ Explore unexpected consumer insights ✅ Prioritize lower-funnel strategies ✅ Tap into the Mindset Graph™ for real-time, high-performing ad placements When every dollar counts, smarter strategies win. 🔗 Read the full blog: https://bit.ly/3XOidV8 #advertising #strategy #tariffs #marketing #tips #MindsetGraph #contextual #ad #tech #GumGum #AdEfficiency #DigitalMarketing #ConsumerBehavior

Basic-Fit — Europe’s largest low-cost gym — wanted to show that accessible fitness supports not just physical health, but mental wellness, too. The challenge? Drive awareness and performance without cookies while proving that high-impact media beats social and standard banners in both attention and outcomes. Here's how we helped in partnership with Abovo Maxlead: 📍 Contextual targeting across health, wellness, dance & travel 📈 Attention-optimized creative across display, Meta & YouTube 🧠 Unified attention measurement to guide strategy And the results? 💥 200%+ above industry CTR benchmark 🧲 50%+ increase in brand recall with Hang Time 🏃 37% boost in new member sign-ups 🔥 77% of consumers said the ads were motivating. We’ll call that a win. We're also thrilled that this campaign has been shortlisted for the Best Media Innovation category at this year’s AMMA Awards in the Netherlands! Learn more about the campaign's success here: https://bit.ly/4chm5no #gumgum #casestudy #basicfit #awards

🇨🇦 After two sold-out years, Digital Day Camp is back, bringing Canada’s top digital media minds together to tackle what’s working (and what’s not) in advertising. No fluff. No silos. Just real conversations that move the industry forward. 🎤 On April 9, join our CEO Phil Schraeder and Noah Vardon from Omnicom Media Group at 12:25pm on the main stage to talk through the art of relevance and transforming brand storytelling with technology and data. If you’re in the business of shaping the future of digital advertising in Canada, you don’t want to miss this. Reach out to our team who will be on-site, Cassidy Thedorf, Byron Bookbinder, and Kaz Oplustil if you'll be there! 👀 #digitaldaycamp #gumgum #contextmatters #advertising #canada #marketing

Let’s talk context over cocktails at POSSIBLE! 🌴 We all know context matters, especially in advertising. So, let’s dive into it together with an insightful fireside chat, followed by a happy hour at the GumGum Lounge! 📅 Tuesday, April 29 🕠 5:30 – 6:00 PM 📍 Outdoor Expo Garden • Lot 600 🎤 Speakers: ✨ Kerel Cooper – CMO, GumGum ✨ Liane Nadeau – EVP, Head of Media Investment, Digitas North America ✨ Kristy Quagliariello – VP, Programmatic Media, Klick Check out more about our activation at POSSIBLE and we can't wait to see you there in a few weeks: https://lnkd.in/eDahU2dB #POSSIBLE2025 #ContextMatters #ContextualAdvertising #FiresideChat

Introducing our Q1 Creative Heroes! 🎨 Alexandro Fantino Pérez Campos, our January Creative Hero: Celebrated for his infectious energy and relentless innovation, Fantino powered one of our top client campaigns, delivered standout animations, collaborated on social animations, and pioneered builds that set new creative benchmarks. 🎨 Danny Lippard, our February Creative Hero: With exceptional technical expertise and creative drive, Danny set the bar with intricate demos, developed cutting-edge creative templates, and co-created training videos that empower our team to push the boundaries of digital and creative storytelling. 🎨 Jeremy N., our March Creative Hero: Recognized for his focus and attention to detail, Jeremy delivered showstopping creative for a premier North American client, launched first-to-market units, and streamlined production with impactful templates. Kudos to our Q1 Creative Heroes for driving client success, inspiring innovation, and developing some eye-catching and incredible creatives! ❤️ #EmployeeSpotlight #CreativeHeroes #Innovation

💡 Mother’s & Father’s Day = Big Moments + Even Bigger Opportunities 💡 Think about it: when people shop for Mother’s Day & Father’s Day, they’re not just buying gifts. They’re looking for ways to express love, appreciation, and gratitude. 🎁💛 So, how can brands show up at the right moment and make a real impact? Context. 🎥 Check out our latest animation to see how contextual advertising helps brands connect with consumers when it matters most. Want to tap into these high-intent moments? Let’s chat. 🤝 #MothersDay #FathersDay #SalesEnablement #ContextMatters #ConsumerEngagement

Ever been so wrapped up in a movie that you feel the emotional build-up coming? Now, imagine a subtle, well-timed message popping up: 🧻 "Countdown: 10 minutes. Grab your tissues the waterworks are about to start!" That’s the magic of contextual targeting, where ads don’t interrupt, they enhance. At GumGum, we’re making this a reality with our patented overlay ad technology known as our In-Video Suite, seamlessly integrating brands into the moment without disrupting the experience. No forced breaks, no skipping—just smarter, more engaging connections. In a recent interview with Yahoo Finance podcast Living Not So Fabulously, our CEO Phil Schraeder mentioned how we’re shaping the future of ad experiences with In-Video. Check out his full interview here 👉 https://lnkd.in/gyUQ8Gnd 🔗 And learn more about In-Video here: https://lnkd.in/gnkCQP_h #contextual #advertising #ad #tech #innovation #gumgum

Cutting ad budgets during economic uncertainty might seem like the safe move—but here’s the truth: brands that stay visible, relevant, and adaptable often come out ahead. Here are three ways to advertise smarter during challenging times: 🔹 Adapt, don’t pull back. Shift to value-driven messaging and highlight practical solutions. 🔹 Think context-first. Instead of broad demographic targeting, use contextual targeting to place ads where they match consumers’ real-time intent. 🔹 Leverage AI-powered tools. Use solutions like the Mindset Graph™ to align your ads with what people are feeling, reading, and engaging with right now. Smart advertising isn’t about spending more—it’s about spending smarter. Here’s how to make it work: https://lnkd.in/gfd-_aZX

This month, our Women of GumGum employee resource group spotlights some incredible women across GumGum who help drive innovation, creativity, and leadership across our teams. 💜 From building cutting-edge technology to leading with heart, Ana C., Christine Lew, Cassidy Thedorf, Vanessa S., and so many others inspire us every day. We’re grateful for the passion and talent they bring—not just this month, but always. Here’s to the amazing women of GumGum and beyond! 👏✨ #WomensHistoryMonth #WomenAtGumGum #StrongerTogether #GumGum