GrowthPair

How a top 1% Shopify brand improved its growth engine: Fresh Chile was hitting major roadblocks in scaling. - Continuing to push quality content - Preparing for holiday madness - New strategic campaigns They had big ideas but couldn’t execute quickly enough. Testing new strategies felt slow. Campaigns weren’t scaling as they should. And all of this was holding back revenue growth. That’s where GrowthPair stepped in (I’m a partner btw 👌) They went to work, vetting over 500 candidates, and found the perfect offshore marketer for Fresh Chile. It came out to ~$35k/year for their full-time marketer. So much value, it’s wild. Within 2 weeks, Jill was seamlessly embedded into their team, ready to execute. What happened next? ✅ Smoother workflows ✅ Faster campaign execution ✅ More engagement across social channels ✅ Higher content output without sacrificing quality They boosted revenue without adding much additional overhead. Chris Lang said this about his experience: "If you need top-tier marketing talent without the hiring headaches, GrowthPair is a no-brainer." If that sounds like something you need, drop me a DM.

I am constantly asked about my favorite marketing tools & services. I used to respond to every message, but I got lazy. So now I just copy & paste this list anytime I'm asked. You're welcome. Content marketing: storyarb Offshore hiring: GrowthPair Content creation: Distro & Anthropic Claude Email: beehiiv Marketing automation: HubSpot Design: Figma & Canva Website: Webflow CRO: Unbounce Social media: Typefully & Hootsuite Podcasting: Riverside.fm MMM platform: Northbeam Automation: Gumloop SEO: Ahrefs Data visualization: Tableau Digital events: Wistia PR: ROSTRA Project management: Notion Influencers: Kieran Flanagan, Preston 🩳 Rutherford, Andy Pearson, Lulu Cheng Meservey What's missing?

Hiring growth talent feels impossible. Candidates demand sky-high salaries when their skills don’t match up. The hiring process of reviewing resumes and conducting interviews? A total time suck. The worst part? You often end up with disappointing hires. Let’s not get started on freelancers… Quality control and coordination are the worst. Instead of driving growth, you’re stuck putting out fires. Sound familiar? That’s exactly what Egg Health Holdings was dealing with. Instead of accelerating the business… Talent challenges were holding them back from reaching their potential. Then they partnered with GrowthPair. And everything changed. ✅ Website traffic and lead generation spiked immediately ✅ Social media engagement and effectiveness skyrocketed ✅ The right marketing infrastructure was put in place to fuel sustainable growth In their words: "Working with GrowthPair has been a total game-changer.” So what made the difference? For Egg Health, it wasn’t just about hiring — it was about finding the right talent. They knew I had built businesses before and trusted my experience. But what sealed the deal? Our approach. Instead of making assumptions… We dug deep into their business, challenges, and goals. That discovery process allowed us to match them with a specialist who didn’t just check boxes… But could contribute from day one. And because we prioritize seamless onboarding, their new hire integrated effortlessly and made her impact immediately. Beyond just filling a role, we became a partner in: - Refining strategies, - Optimizing for growth - Ensuring Egg Health had the support they needed to execute at a high level. I asked what Michael Swartz would say to anyone struggling with growth hires. His response? “Working with GrowthPair is a no-brainer. You're not just getting a marketing hire. But a vetted expert who delivers REAL results. Their process is thorough, efficient, and removes all the guesswork. With GrowthPair, you save time, cut costs, and take on way less risk compare to hiring in-house or a traditional agency. The quality? Just as high, if not higher than what you’d find on your own. But at a fraction of the price. If you care about your time, your budget, and putting the right people in place to drive growth… You’d be a fool not to use GrowthPair. We’ve already saved hundreds of thousands of dollars right out of the gate” 👉 Looking to build your team with top growth talent that costs 80% less than US-based hires? Drop me a DM.

I’m thrilled to announce our newest addition to the GrowthPair partners—or as I like to call it, our Avengers squad 🦾 Sean Ellis is joining the team. Sean was the first marketer at Dropbox, coined the term “growth hacker”, invented the ICE framework, and authored a best-selling growth book that’s sold over 750k+ copies. He’s been a foundational force in how modern growth teams operate. Sean and I have been chatting over the last couple months, and it was immediately clear how much he believes in what we’re building at GrowthPair. He’s been involved in hundreds of growth orgs across his career—so having him this fired up about our mission to bring the top offshore marketers to companies means the world. We’re just getting started. Welcome to the team, Sean! The Avengers squad is 🐐 Alex Lieberman Neal O'Grady Justin Setzer Drew Glover Alex Harris Chase Dimond

i’ve tested hundreds of tools as a growth marketer at Uber, Postmates, Coinbase. here are the very best: 1. ReallyGoodEmails is a massive email inspo library 2. GrowthPair for top global marketers at $30k/yr full-time 3. ChatGPT for brainstorming and copywriting help 4. AdBrownie’s library of the best performance ads  5. Neil Patel’s stat-sig calculator (search it on Google) 6. /marketing subreddit for boots on the ground stories 7. Amplitude as my MVP business intelligence tool 8. Substacks from Andrew Chen, Elena Verna, Emily Kramer 9. storyarb: content that drives demand for high growth b2b co’s 10. Internet Archives for understanding competitor product evolution 11. CreativeOS insane Canva ad/ email templates  12. UserTesting feedback from users on steroids 13. Mobbin/ Dribbble is great for design inspo 14. Instapage for quick landing page AB tests 15. Later to manage multiple social handles 16. Taplio for LinkedIn post analytics 17. Hotjar website heat maps 18. rb2b for site tracking what am I missing?

The very best in the game are team GrowthPair 💯 They're our "avengers squad" All of them are leaders in the startup/ marketing space, and huge believers in the talent we bring to companies. We're excited to continue building and supporting companies alongside them. Justin Setzer Neal O'Grady Chase Dimond Alex Lieberman Drew Glover Alex Harris

i talked to the smartest marketers and stole their brain juice. drink up. 1. creative is the only differentiator on Meta 2. incrementality is all marketers can talk about 3. and lots of murmurs that meta and google don’t drive incrementality 4. large increase in marketing & growth leaders hiring offshore talent (GrowthPair) 5. more budget is being shifted up funnel as CPA’s continue to rise 6. marketers struggling to find mass cultural moments to align with beyond the Super Bowl 7. great creatives are starting to make a boatload bc they drive asymmetric upside for marketing 8. editorial newsletters are becoming popular for companies with long sales cycles (storyarb) 9. somehow webinars still work really well in b2b 10. companies “crushing” marketing are great at owning the internet for a day 11. exec social is an amazing tool in a company’s toolkit, yet 95% of execs won’t try it or stick with it 12. b2b creator marketing is about to explode 13. the companies lauded for great marketing ALSO have great products 14. retention becomes cooler as acquisition becomes harder 15. lots of SEO we have known up in the air with AI search traffic 16. ad creation will be augmented with AI tools 17. b2b employees will increasingly create content “employee-led content” 18. brands lean far less on historically most common “last click attribution” model 19. slow sustainable growth > fast inefficient growth prioritized what’s missing?

Michael has scaled Egg 158% in the last 120 days. All while super lean. I had the chance to chat with Michael to learn what his big secrets are for scaling, and spoiler — he’s a GENIUS. Here’s his top marketing tips for insane triple digit growth at Egg Health Holdings in the last few months:  1️⃣ Identifying his ideal customer and using specific messaging. He learned at his last healthtech startup that you can’t waste resources on segments that don’t matter for the biz. 2️⃣ Staying lean from an expense standpoint = ofshoring his marketers with GrowthPair at $30k/yr full-time to do tasks like content creation, email campaign creation, optimizations, etc 3️⃣ Knowing when to call off a test to cut the bleeding. At any point, Egg is testing 5+ various items across growth and the team is quick to turn off when stat sig is reached 4️⃣ There’s never enough content — as a B2B startup, they pump out content like no other 5️⃣ Value creation through free reports to clients before ever asking for a penny. This builds SO much trust out of the gate 6️⃣ Doubling down on channels and tactics that are working well. Exploiting and juicing as much as possible from a channel if it’s performing While there are many more he shared, those were the highlights from our convo. He’s def someone to take notes from (just like I did 😅). To the moon Michael! I know the company is going to continue growing at a crazy clip 🐎

After 12 years in growth marketing at giants like Uber and Coinbase. I’ll never build a growth team without this: 👉 Offshore talent. It’s how I scaled my last startup to $3.5M ARR in 18 months — with an 80% offshore marketing team. For those in the know, it’s the ultimate growth unlock. 🚀 This year, I launched GrowthPair to make offshore growth talent accessible to more companies. A few months ago, we onboarded our first client Demand Curve. Before us, their senior marketer was drowning in work: He was overloaded with work: - Client calls - Optimizations & deployments - Managing multiple ad accounts He was working 7 days a week. But he still didn’t have time for high-leverage work like strategic thinking and driving results for clients. That’s when GrowthPair stepped in. To quote Neal O'Grady, their founder: “We chose GrowthPair because of the team’s deep experience in both startup growth marketing and recruiting.” Here’s what we did for Demand Curve: 1️⃣ Marketers interview marketers. Unlike most staffing firms where recruiters assess candidates… At GrowthPair, it’s marketers who’ve been in the same roles assessing talent. That means we know what great talent looks like. 2️⃣ Every candidate goes through a proprietary growth exam designed specifically for their role. 3️⃣ We vetted 500 applicants to find the perfect fit And it paid off. Neal says: “Danica quickly stepped into the role and didn’t need much training to be incredibly effective.” The results? Demand Curve’s senior media buyer could offload the busy work. And focus on high-value tasks that drive revenue. Their biggest win? They could take on more clients — which meant more profit. 🙌 When I asked Neal for advice to anyone considering GrowthPair, he said: “The risk is very low. If you don’t find a great hire, you don’t pay. And if it works out, you have a great team member who can help you succeed.” 👉 Looking to equip your team with expert growth talent that costs 80% than US-based hires? Drop me a DM. p.s. - yes, that's the man himself Neal O'Grady in the attached picture living life to the fullest

Offshore hiring is a bubble. Everyone & their mother is starting an offshore staffing company & inevitably many of these businesses are going to go bust. Not because hiring offshore talent is a mistake. To be clear, I'm all-in on hiring offshore. But because lots of founders are building these things as short-term money grabs vs. focusing on the fundamentals... High quality talent. Operational excellence. Strong brand. With all the noise and new players, curation of the best offshore companies will be most valuable to businesses & hiring managers. So here's my list of the top 5 offshore companies by vertical... 1) Executive Assistant/Finance/Accounting Oceans - been working with Yunus, my Oceans EA, for 3 months and couldn't speak more highly about his work. Handles everything from emails to scheduling to sales outreach to managing our CRM/sales ops. 2) Marketing GrowthPair - Every marketing team will be a combo of onshore marketing leaders & offshore junior marketers in the future. GrowthPair helps you find top-notch growth marketers, search marketers, social marketers, and marketing assistants. I'm an advisor & big fan of Jonathan Martinez. 3) Video Editing Clipt Media Inc. - love how the founders Henry Belcaster / Dylan Jardon dogfooded their own video editing product to get to 2,000,000 subscribers on youtube. 4) Customer Experience Flow HQ - amazing customer support & customer success managed service by my friend AJ Chan, who is a multi-time founder in the offshore services space. 5) Engineering/Design Toptal - they're the 900lb gorilla in this space, so they may have minimum client sizes, but i've heard lots of good things from friends who used them to source development & design talent.