Clay

𝗬𝗼𝘂𝗿 𝗰𝗹𝗼𝘀𝗲𝗱-𝗹𝗼𝘀𝘁 𝗱𝗲𝗮𝗹𝘀 𝗳𝗿𝗼𝗺 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗮 𝗴𝗼𝗹𝗱 𝗺𝗶𝗻𝗲. This "𝗪𝗮𝗸𝗲 𝘁𝗵𝗲 𝗗𝗲𝗮𝗱" tactic can bring closed-lost opportunities back to life with 100% automated (but incredibly personalized) outreach. 🔑 The key is combining your CRM notes with AI to craft emails that don't feel automated at all 𝗧𝗵𝗲 𝘀𝘂𝗽𝗲𝗿 𝘀𝗶𝗺𝗽𝗹𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀: 𝟭. Export closed-lost deals from your CRM (past 1-2 years) 𝟮. Import key data into Clay (prospect info, close date, call notes, lost reason) 𝟯. Use ChatGPT to personalize variables based on CRM context 𝟰. Create a sequence with these personalized elements 𝟱. Let it run, including a clever "is there someone else I should talk to?" follow-up Small authentic touches (some pros have even tried the occasional typo and found success) make these feel human - and the results speak for themselves 😎 The craziest part? You're leveraging data you ALREADY have to create 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 👊 BAM BAM Check out more details in 🤖 Jacob Tuwiner's blog that breaks down how to turn stalled opportunities into won deals ⬇️

Here's how to find creators with newsletters I found a pretty simple way to do this using Clay Imagine this... pulling in creators using beehiiv, Kit, Substack, or other tools then, filter by follower count and niche using AI magic. Comment "creator" if you want the template

Two weeks ago, Stevie Case, CRO of Vanta, posted here how they were going all in on AI GTM. They were going to hire a founder-in-residence to PM these efforts, and hire several builders to create AI workflows across sales, marketing and CS. I texted Stevie and said - let's do this together! Last week, Stevie, Kelly Bray and Mark Lail flew to NYC, and we hosted them in our office for an all-day AI GTM hackathon! In just a few hours, we built and launched: ▶️ An automated enrichment flow that'll save SDRs multiple hours a day! ▶️ Automated SDR pre-call research tailored to Vanta's ICP and value prop ▶️ Alerting when someone new is hired at a customer, with relevant background and whether or not they used Vanta (or a competitor!) at their prior roles. ▶️ Auto-logging call insights to CRM, including who might be a champ or EB ▶️ Generate automated and customized business review decks ▶️ Create personalized demo instances tailored to a company's brand This is the future of GTM — and it's happening now! We are hearing about so many companies who are feeling the pressure to apply AI to their GTM, but don't know where to start. We are here to help! If you are interested in something like this, have a similar or greater scale (e.g. 500+ EEs), and want to get real results with AI and Clay, and not just talk about it — let me know. We'll fly to your office and build workflows that your team can get benefit from immediately.

"I've fallen in love with Clay and how it helps build the target account list of your dreams." 😍 Check out three examples of lists built on Clay for different companies to show how simple and efficient AI-powered list building can be 👇 1️⃣ For a CRM company selling to small accounting firms: ✅️ Pulled company data from Apollo ✅️ Used Claygent to discern whether they provide accounting SERVICES (not software) ✅️ Enriched with employee headcount to filter for smaller firms 𝗥𝗲𝘀𝘂𝗹𝘁: 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗹𝘆 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗹𝗶𝘀𝘁 𝗼𝗳 𝘀𝗺𝗮𝗹𝗹 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗳𝗶𝗿𝗺𝘀 2️⃣ For a vacation rental software company: ✅️ Created a table classifying property types (B&Bs vs. resorts vs. glamping) ✅️ Used AI to automatically categorize each property ✅️ Filter by type for super-targeted, personalized outreach 𝗥𝗲𝘀𝘂𝗹𝘁: 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗲𝗮𝗰𝗵 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝘁𝘆𝗽𝗲 3️⃣ For a product analytics platform: ✅️ Found SaaS companies using AI web analysis ✅️ Counted product managers at each company ✅️ Determined if they were product-led or sales-led GTM 𝗥𝗲𝘀𝘂𝗹𝘁: 𝗔 𝗱𝗿𝗲𝗮𝗺 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗹𝗲𝗱 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗮𝗰𝘁𝘂𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗲𝗮𝗺𝘀 𝘚𝘪𝘮𝘱𝘭𝘦 𝘢𝘯𝘥 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵. 𝘙𝘦𝘢𝘥 𝘮𝘰𝘳𝘦 𝘩𝘦𝘳𝘦:

𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘚𝘰𝘶𝘳𝘤𝘪𝘯𝘨 𝘫𝘶𝘴𝘵 𝘨𝘰𝘵 𝘢 𝘸𝘩𝘰𝘭𝘦 𝘭𝘰𝘵 𝘣𝘦𝘵𝘵𝘦𝘳 🚀💃 It's time to announce our new workflow for sourcing and enriching targeted profiles across Instagram, YouTube and TikTok with cascading lookalikes! 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: ⭐️ Start with your golden list of ideal creator accounts ⭐️ Score profiles using AI to identify your true ideal partners ⭐️ Discover 50+ similar creators with Modash and Influencer Club ⭐️ Extract all accounts followed by your golden list on Instagram ⭐️ Score prospects based on followers, partnerships, engagement and location ⭐️ Find emails instantly with one-click waterfall enrichment Watch below how we turn a list of 231 qualified profiles into over 13,000 prospective creators for partnership ⬇️ Try it out!

Pleased to have Clay's insights featured in HubSpot For Startups's 2025 Hypergrowth Startup Index! 🤖 The research confirms: While AI investment continues at record pace, companies delivering real value focus on solving specific problems rather than implementing technology for its own sake. Key finding: The fastest-growing AI companies target specific workflows with measurable ROI instead of pursuing overly broad applications. See the complete analysis in the full report below! ⬇️

Ever feel like your cold emails vanish into thin air? Maybe you're stuck, burnt out, or need a little inspo to turn your unanswered cold emails into authentic conversations Here's an "oldie-but-a-goodie" Clay resource that gives you 𝟮𝟰 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-𝘂𝘀𝗲 𝗔𝗹 𝗲𝗺𝗮𝗶𝗹 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 (with prompts in comments! 💬) Written by 🦾Eric Nowoslawski -- he breaks down personalization into 4 levels to take you deep into "Positive Reply" territory > Level 1 - Random > Level 2 - Company or lead specific > Level 3 - Recent or top-of-mind topic > Level 4 - Recent and top-of-mind topic related to our product These prompts will help you: ♦️ Create 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 that reach prospects 10x your current pace ♦️ Show prospects you've 𝗱𝗼𝗻𝗲 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 ♦️ Balance 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗵𝘂𝗺𝗮𝗻 𝘁𝗼𝘂𝗰𝗵 more effectively ♦️ Position yourself as a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗱𝘃𝗶𝘀𝗼𝗿 (𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝗹𝗹𝗲𝗿) ♦️ Start sending 𝗲𝗺𝗮𝗶𝗹𝘀 𝘁𝗵𝗮𝘁 𝗴𝗲𝘁 𝗼𝗽𝗲𝗻𝗲𝗱, read, and answered

Yesterday we camped out with the Clay team in New York for a full day hackathon and it was SO FUN. The goal was to turn our AI dreams into action. Jess Bergson, Varun Anand and the whole Clay team are incredibly impressive. I also got to work with Sachi Tyagi, who designed and coded an entirely new feature for us and launched it in time to demo at end of day. This team is 🔥 I'm also grateful to our Vanta AI hypebeasts Kelly Bray Mark Lail & Daniel Baralt for making this happen! A few of the use cases we built (in just a few hours): - A refreshed smart account and contact enrichment flow that'll save SDRs a huge amount of time (hours per day) - Automated SDR pre-call research tailored to our ICP and value prop - Alerting when someone new is hired at a customer, with relevant background and whether or not they already know Vanta (or a competitor!) - Auto-logging call insights to CRM, including who might be a champ or EB - Generate customized business review slides based on account context And that's not all. It was truly impressive what we built in a short time together. This is the name of the game in GTM now. It's time to build. 🚀

Today was fun! An all day hackathon at Clay HQ in NYC not only talking about how we want to change the way we work with AI, but actually building towards that future and sharing it with the whole Clay team. Big thanks to Varun Anand Jess Bergson and team for hosting a super productive day. For Post Sales, we built the ability to: - see when new key roles are hired at our customers plus understand if that person is coming from previously using Vanta or not. Key insights for crafting our introduction to Vanta! - automatically log insights into SFDC from our calls like who are the EBs, Champions, customer objectives, competitive considerations, etc. so we can easily keep continuity of important information through their customer journey. - generate Business Review Google slides that are tailored to a customer based on health, the contact profiles (are they new or experienced with Vanta), recommended next products and highlights of relevant competitive differentiation. The possibilities feel endless for how we can uplevel the way we serve customers with AI supercharging our teams. Stevie Case Mark Lail and I just finished discussing that the way we work is going to look wildly different so very soon! ✨

The Oakie.ai templates are a no-brainer for public company research and outreach. With this update, we now have 𝟭𝟬 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-𝘂𝘀𝗲 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 for you, plus the ability to 𝗮𝘀𝗸 𝗔𝗜 𝗽𝗼𝗶𝗻𝘁𝗲𝗱 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝘂𝗯𝗹𝗶𝗰 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗳𝗶𝗹𝗶𝗻𝗴𝘀 – without even needing the ticker. Just input company names, select your desired filing types & time frames, and get detailed insights on revenue, organizational changes, GTM initiatives, operational challenges, and more. And with the new templates, frequently researched metrics like headcount analysis to debt and cash flows can now auto-populate everything for you! This integration makes public company research actually manageable, giving your team hours back while providing deeper insights for more meaningful outreach. Shoutout to the Oakie.ai team for this killer integration! Check it out today and let us know what you think! 👇️