THE INDUSTRIAL MARKETING AGENCY. We help B2B companies in the manufacturing ecosystem grow through revenue-focused marketing programs. We know the manufacturing sector. For more than a decade, we’ve built our expertise working with B2B companies throughout the manufacturing ecosystem. Our clients include engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics integrators and industry 4.0 tech companies. We are guided by our core values of results, improvement, relationships, kindness and inclusivity.
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Excited to share our latest video, produced by Nick Tacony and our partners at Gorilla 76. While you may know Steele Canvas Basket Corp for our stylish home decor, our roots lie in industrial manufacturing. Since 1921, we have been crafting industrial products right here in Massachusetts. Dive into our heritage and craftsmanship by watching the video or exploring our updated Steele for Industry page at: https://lnkd.in/eV2Bd3u9.
What does an ideal tech stack look like? Well, to start, there is such a thing as too much tech. Here’s why: 👉 Each new software requires a certain level of expertise to use proficiently Especially for smaller marketing teams, multiple tools can be quite frustrating to navigate and assign ownership to. 👉 More software can be an integration nightmare The more integrations, the more likely something can go wrong. From data transfer errors to slow processing speeds, it’s better to save yourself the hassle. Combing through multiple tools to treasure hunt for data is not recommended (for the sake of your sanity 😖). But, consolidating your data under one “roof” makes it much easier to digest and analyze. If you want to hear more about creating the best marketing tech stack that fits your needs, check out the full video with the link in the comments.
Your ad headline can make or break the whole ad, so how do you write a compelling one? According to senior writer Allen Fennewald, here’s how: ✏ Spend 2-3x more time on the headline than the body copy If you fail to capture attention with your headline, they won’t even bother to read the body copy. ✏ Be clear over clever, but don’t forget to add some color Your customer should know exactly what your headline means. If they don't, they'll just keep scrolling through their feed. However, without some personality, your ad also runs the risk of portraying your company as bland. So, don’t forget to bring out your company’s persona in your ad copy. Allen’s a big nerd when it comes to ad copywriting, so check out his LinkedIn for more knowledge, or see the link below to watch the full episode.
Google Analytics 4 officially replaced Universal Analytics in July 2023. Almost a year later, it’s important to note what G76 senior strategist Peyton Warren has to say about changes in traffic data. While you might have seen a dip in your YoY or QoQ traffic since last July, that doesn’t necessarily mean fewer people are browsing your website. Google just changed the way they track traffic. Think per user (new way) instead of per device (old way). Want to brush up on GA4? See the full IML episode using the link down below.