MRM

⬇️ Timely discussion with our partners at Salesforce. Brands need to rethink commerce now to seize growth opportunities from unified solutions. MRM’s Global Chief Commerce Officer Edward Kim explains why we’ve built a service offering around this approach – bringing marketing, technology, and creative services together to drive scalable outcomes.

Taking cues from the gaming world, MRM has modernized the New York Lottery experience with a new app tailored for both seasoned players and a new wave of Gen Z users. This launch blends cutting-edge tech with the classic thrill of buying lottery tickets—a tradition dating back to NYL’s inception in 1967.   "This project is a testament to the power of strategy-driven CX as a game-changing advantage. We had to deliver fun and engagement in an era where state lotteries face more competition than ever," said Tina Braun, EVP, Executive Account Director at MRM.   Kyle Boots, SVP, Executive Strategy Director at MRM NY, adds, "This relaunch marks an exciting new chapter in our ongoing mission to help NYL deepen its connection with an increasingly diverse player base." Read more from Arman Lorenzo Burias in DesignRush:https://lnkd.in/e5mTVRCe

The recent observance of World Water Day reminded us that millions of people in rural communities currently don't have access to clean water and soap needed for basic handwashing.  To combat this stark reality, MRM Mexico, Enterogermina and Real Relief created the “Drygiene Project” to make an innovative Supertowel™ solution accessible to communities in need. These reusable, highly durable towels are made with a permanently bonded anti-microbial layer that can clean hands with no soap or clean water required for use.  Learn more in the article below.

"Personalization at scale" has been the industry's favorite buzz phrase for nearly a decade. Now, thanks to AI, it actually feels within reach says MRM's Global Chief Data Officer Jon Taylor. But, when is the right time – and the wrong time – for brands to start testing (and maybe even rely upon) hyper-individualized experiences to build the enduring customer relationships they want?   Read more here: https://lnkd.in/esQ2HB49

This week, MRMers traveled to Las Vegas for the 23rd edition of #AdobeSummit, the premier conference that sets the stage for the innovations & trends shaping the future of customer experience. Here are some of our biggest takeaways.

Asia's largest creative festival, ADFEST, is in full swing this week. And MRM's very own Barbara Bian (Senior Creative Director, MRM China) is participating in a powerful discussion that aims to empower the next generation of young female creative talent across Asia. If you're attending #ADFEST, we hope to see you there! Find more details about the session here: https://lnkd.in/d8RJX3iH ADFEST (Official), Preet Kaur, Siddhi Yadav, Valerie Madon, McCann Worldgroup Singapore

Are you going to Adobe Summit? MRMers from around the world are gearing up and excited for next week! Exploring new frontiers of creativity and personalization, connecting with clients and industry friends, and all things innovation will be top o' mind. If you're going to be there, let us know! We'd love to connect. #EveryRelationshipCounts #AdobePlatinumPartner #AdobeSummit

😴 On World Sleep Day, MRM Spain's "Design Your Sleep While You Sleep" for IKEA takes creative commerce to another level. This data-driven campaign allows users to create the personalized bedroom of their dreams by using insights from their sleep cycles.   Through a collaboration with ShutEye, a leading sleep monitoring app, IKEA Family subscribers in Spain can now opt into a new experience that will analyze their unique sleep patterns to generate bedroom product recommendations that can help them have a healthier night’s sleep.    Read more: https://lnkd.in/eRgnEGJf

Proud to have MRM Spain CCO Félix del Valle Conde del Valle representing us on this year's #CLIOHealth jury. Clio Health, founded in 2009, is one of five verticals developed by the Clios to celebrate creative excellence in a specialized field. The program champions boundary-pushing marketing, advertising, and communications that promote physical, mental and social well-being. clios.com/health/ The Clios

Thrilled to have juror representation from Team MRM at the final round of the U.S. #Effies.   Our Global Chief Strategy Officer Diana Caverly & Global Chief Media Officer Katerina Sudit both served as jurors in the general final round. In addition, Teresa Nord, EVP of Customer Experience Strategy was appointed as a juror for the final round of Commerce & Shopper category entries.   Bringing insights from their experience across Strategy, CX and Commerce to the judging process, they were tasked with identifying work that elevates industry standards for marketing effectiveness.   Learn more about the program here: https://lnkd.in/eeefDQ24