"Personalization at scale" has been the industry's favorite buzz phrase for nearly a decade. Now, thanks to AI, it actually feels within reach says MRM's Global Chief Data Officer Jon Taylor. But, when is the right time – and the wrong time – for brands to start testing (and maybe even rely upon) hyper-individualized experiences to build the enduring customer relationships they want? Read more here: https://lnkd.in/esQ2HB49
