Giant Spoon

Our "Once, Now, Forever" campaign for GE hit a home run. ⚾ We’re a finalist in MediaPost’s Planning & Buying Awards in the Business Media category! With this work, Giant Spoon Media helped GE usher in a new era—transforming one iconic company into three distinct businesses and marking a bold new beginning for a legacy brand. See this year’s finalists here 👉 https://lnkd.in/g4p2DYtB

From Walmart to HBO's House of the Dragon, we have range — TWO finalists for Event Marketer Ex Awards is more than fire, it’s Dragonfire! 🔥 🔥 🐉 HBO House of the Dragon, “Raise Your Banners”, Best Outdoor Activation 📣 Walmart “The Shoutout”, Best Multicultural Event Program Check out this year’s finalists here: https://lnkd.in/dNgKbWpE

Flau’jae doesn’t just show up on game day. She puts in the work – on the court, in the studio, and in life. Your financial future is no different. In a special collaboration between Giant Spoon and Deep Blue Sports + Entertainment, MassMutual is setting out to change the game for women with “Stay Ready,” a bold, new campaign focused on female financial confidence starring Flau'jae Johnson, Madison Keys and Christen Press. 👇 Check out Flau’jae in The Athletic  https://lnkd.in/gDwQcdiS

🏀 MassMutual’s new March Madness campaign, Stay Ready, empowers women athletes to take control of their financial futures. Starring Madison Keys, Flau’jae Johnson, and Christen Press, the spot highlights the discipline and strategy required in sports—qualities also essential for financial success. Directed by child. and created by women-owned agency Deep Blue Sports + Entertainment, the campaign aligns with MassMutual’s commitment to closing the financial confidence gap for women. “Financial confidence is female empowerment,” said Jennifer Halloran, head of brand and marketing at MassMutual. #creativity #marketing #advertising

Staying ready is how we all win. 🔥 Proud to see “Stay Ready,” our bold, new campaign for MassMutual, was selected as an Editor's Pick in Ad Age. In a special collaboration between Giant Spoon and Deep Blue Sports + Entertainment, "Stay Ready" focuses on female financial confidence. "Financial confidence is female empowerment,” said Jennifer Halloran, Head of Brand and Marketing, MassMutual. “When women are equipped with the right tools and surrounded by a supportive team, they can take control of their finances and their future—unlocking opportunities and new possibilities. ‘Stay Ready’ is the next step in MassMutual’s commitment to closing the financial confidence gap for women." “Financial confidence isn’t just about building wealth, it’s about access, resources, visibility, opportunity, and the power to shape your future on your own terms," said Laura Correnti, Founder and CEO of Deep Blue. “MassMutual is positioned to close the financial confidence gap for women, and our work in spotlighting the preparation Flau’jae, Madison and Christen put in on and off the court will usher in a new chapter for MassMutual to inspire women everywhere to create their own financial regimen for success." 💸 Read more from Senior Reporter Sabrina Sanchez here: https://lnkd.in/eyYaNJti

Stay ready so you don’t have to get ready 💪🏀⚽🎾 Together with Madison Keys, Flau’jae Johnson, and Christen Press, and in a special collaboration between Deep Blue Sports + Entertainment and Giant Spoon, MassMutual is changing the game for women with “Stay Ready,” a bold, new campaign featuring three star athletes focused on female financial confidence. Led by an all female team including a female-founded agency, director and stars, the campaign kicks off with a series of films directed by award winning director, child., featuring multi-hyphenate hooper and recording artist Flau’jae Johnson, top-ranked tennis star Madison Keys, and 2x World Cup Champion and Olympian Christen Press, as they show how working with a team to have a game plan in sports AND finance gets you across the finish line to achieve your goals. With the right partners and strategy in place, Flau’jae, Madison, and Christen are always ready – and when financial planning includes strategy, vision, and the support of financial advisors at MassMutual, everyone hits a winning shot. 💥

At Giant Spoon, media and creative work *together* to create the greatest impact. Come find us tomorrow, March 14 at Digiday Media Buying Summit where our Chief Strategy and Transformation Officer Corbin Brown will be with Marty Swant and Roberto Alcazar to unpack our approach to creative media and explore how to elevate storytelling through integrated strategy and reimagined collaboration.

Landing a pitch starts with crystallizing your mission, giving everyone a north star. Next, you need to socialize that idea or to give your partners the tools to socialize that internally. And then the final step – inspire fantasy. Your key stakeholders need to understand and envision how your big idea fulfills their career goals, because then, everyone is fired up and emotional. - Ian Grody, Chief Creative Officer

We Believe Everything is Media. Our cofounder Trevor Guthrie is taking to this year’s MediaPost Planning & Buying Insider Summit for a fireside chat discussing how to think beyond traditional tactics to create tailored campaigns that leave a lasting impact.

What’s the secret behind bringing audacious ideas to life? Tune into the latest episode of The Immortal Life of Agencies podcast featuring our cofounder Trevor Guthrie to learn how we’ve built our reputation from scratch, why collaboration is key, and how to think big to break boundaries.