Flutter Entertainment

In case you missed it, last month we saw two of the biggest sporting moments - March Madness and the Grand National - and Flutter brands were right at the heart of both. From the sheer scale of March Madness to the rich heritage of the Grand National, Flutter’s latest article explores the common thread that connects these iconic events: the challenge of capturing audience imagination on a global scale. 👉 Discover how innovation, local expertise, and a passion for sport helped bring fans closer to the action: https://lnkd.in/eVNkDAS2

Incredible to see Flutter UK & Ireland doing some incredible work through our commitment to giving back via the ‘Do More’ pledge of our #PositiveImpactPlan, our global commitment to give back to communities and causes where we live, work and play. Sky Betting & Gaming’s Every Minute Matters campaign with the British Heart Foundation has already smashed its original goal of getting 270,000 people to learn CPR before the Sky Bet EFL play-offs. Now, with time to spare, the bar has been raised to 360,000 — that’s FOUR Wembley Stadiums worth of people learning a life-saving skill 🙌 The campaign’s success has been boosted by the Every Minute Matters Relay - two simultaneous 2,000km routes passing all 72 EFL club stadiums, powered by colleagues from across Flutter, the EFL, and BHF, plus some football legends along the way. A huge thank you to all taking part and those colleagues making it happen!

With the Grand National festival in full swing, our Flutter UK & Ireland brands are gearing up towards one of the biggest races of the year - the famous Grand National steeple chase.   With £250 million wagered on the race in recent years by over 13m people – roughly a third of the adult population in the UK – the Grand National is more than just a race; it's a cultural phenomenon. Whether you're a seasoned punter or a ‘one in a blue moon’ bettor, the thrill is truly unmatched.   Want to know how this iconic race stacks up against March Madness and why both events captivate millions of fans around the world?   Check out our latest article to explore the exciting world of betting, underdog stories, and the cultural impact of these two massive sporting moments: https://lnkd.in/dhkY2sb4

Two sports. Two nations. A shared excitement 💥   Every spring, ‘March Madness’ US college basketball and the UK’s Grand National bring sports fans – both seasoned and casual – together as they face the challenge of predicting the outcome of such a dynamic event. From office bracket pools to once-a-year traditions to small bets with our brands, both events transcend their sport and connect with recreational punters.   But what makes these two vastly different competitions so universally engaging? Dive into our latest article to explore the parallels between US college basketball and UK horseracing, as we speak to some of FanDuel and Paddy Power colleagues about how they capture imaginations on both side of the pond.   Read the full story here: https://lnkd.in/eaiK_me6   #MarchMadness #GrandNational #ChangingTheGame

Flutter UK & Ireland recently revealed the 200 clubs across the UK & Ireland that have just received a £2,000 share of this year’s £400,000 #Cash4Clubs fund. Clubs like Parkinson’s Ninja C.I.C. and Wales Armed Forces Veterans Football Club will use this support to improve facilities, buy new equipment, and boost adult participation in sport. Since its launch, Flutter’s #Cash4Clubs initiative has invested nearly £6.5M into grassroots community sports, helping local clubs thrive. This initiative is a key part of Flutter’s global Positive Impact Plan, which aims to improve the lives of 10 million people in the communities where we operate by 2030. Learn more here 👉 https://lnkd.in/e8KDpyqU

It’s fantastic to see that Flutter’s Dublin office has partnered with the NOW Group to become a JAM Card Friendly company. This collaboration aligns with Flutter’s Positive Impact Plan, reinforcing our commitment to fostering an inclusive and accessible environment for all.   The JAM Card, developed by the NOW Group, is a simple yet powerful tool that allows individuals with learning difficulties, autism, or communication barriers to discreetly request ‘Just A Minute’ of patience when navigating our office environment. By adopting this initiative, we’re taking another meaningful step toward ensuring that everyone - whether colleagues, visitors, or partners - feels comfortable and supported within our spaces.   We are also implementing the JAM Card for Business training program – this interactive eLearning course will equip our staff with the skills to recognize and address communication barriers, ensuring a more inclusive and welcoming workplace.   Many organizations across Ireland have already embraced the JAM Card initiative, helping to break down barriers and create a more accessible society, with the hope to trial and roll this out further afield 👏 💥 #PositiveImpactPlan #WorkBetter

We’re proud to celebrate the one-year anniversary of the Responsible Online Gaming Association (ROGA) and its initiatives that help keep gaming #Responsible! As a founding member, we’re committed to fostering a culture of responsibility that positions gambling as a form of entertainment meant to be done on a budget with a plan in mind. ROGA’s efforts in evidence-based research, best practice development, and self-exclusion technology solutions are leading the way to ensure that responsible gaming is more accessible and effective than ever before. We’re especially excited about ROGA’s new national higher-education campaign, “Know Your Play,” which empowers college-level students to make informed choices through education, financial literacy, and mental health awareness. This program has already made an impact on campuses in 20 states—and it’s just the beginning. A big thank you to ROGA for leading the industry forward on responsible gaming and to our industry partners for their continued collaboration and support.

FanDuel - Flutter’s largest brand and the #1 sportsbook in the US - just dropped two new features, changing the game for March Madness this year🏀 ✅ Bet Your Bracket – For the first time ever, combine picks across multiple rounds into a single parlay! Pick teams to reach the Sweet 16, win their region, or cut down the nets - all in one bet. ✅ Bet Back Token – If your bet isn’t going as planned, get your wager back in Bonus Bets! Whether it’s an injury, a blowout, or just bad luck, you now have a second chance.   This is the most flexible way to bet March basketball, and it’s just another demonstration of FanDuel’s fantastic product pipeline and a focus on product innovation, enabling us to win and extend our lead as the #1 sportsbook in the US.   Find out more here: https://lnkd.in/eQDQTT2F

Our CEO, Peter Jackson, and CFO, Rob Coldrake, joined Morgan Stanley’s Ed Young for a fireside chat following our recent Q4 earnings, at the Morgan Stanley Technology, Media & Telecom Conference. They discussed Flutter Entertainment’s performance, global strategy and significant opportunities for future growth, touching on key topics such as the evolving digital landscape, navigating economic uncertainty while driving innovation, and the evolving role of financial leadership in a fast-scaling global business. It’s clear that 2025 is set to bring even more growth, and Flutter is in an excellent position to benefit with our focus on market leading brands, product innovation and delivering the most compelling customer experience. A big thank you to Morgan Stanley for hosting, and to everyone who joined the conversation. If you missed it, you can listen to the full discussion here: https://lnkd.in/ewQd6gzB Read our full Q4 and full year earnings here: https://lnkd.in/ee5wxStt #ChangingTheGame #FlutterEarnings

This Problem Gambling Awareness Month, FanDuel is strengthening its commitment to Responsible Gaming by expanding efforts to provide education, tools, and support. Just a few ways the FanDuel team is doing this include:   ✅ Launching The Comeback with Craig Carton – a FanDuel TV show focused on problem gambling recovery ✅ Growing the Trusted Voices program with new resources for parents, coaches & college students ✅ Supporting Gambling Disorder Screening Day with free, confidential resources ✅ Donating $300K to NCPG & ICRG to advance problem gambling prevention & research These initiatives are also part of Flutter’s global Play Well strategy - our commitment to changing the game for good across all Flutter brands by ensuring our customers have a positive, sustainable and entertaining experience when they play with us.   Read more here: https://lnkd.in/es57nzC8 #PlayWell #PGAM #ResponsibleGaming