Fluency - Digital Advertising Operating System

We're proud of our Vermont roots, as well as the shared values that connect our team across the country. They're what have helped us earn recognition from VermontBiz Magazine's Best Places to Work for four straight years. 🎥 Check out our founder and CEO Mike Lane's perspective as he shares more about our commitment to building a great workplace—and our gratitude to be recognized for it. #BestPlaceToWork #EmployeeExperience #Vermont #CultureFirst

We’re thrilled to be named one of VermontBiz Magazine's Best Places to Work for the fourth consecutive year! Even more exciting—this is the fourth consecutive year we've earned a spot in the top 5! 🏆🏆🏆🏆 This recognition is a reflection of our team and a “people-first” approach in which respect, client-focused innovation, and community stand at the heart of everything we do. We’re inspired to stand alongside the other great Vermont-based businesses on this list, and look forward to continuing our investment in building a culture where everyone can thrive. 🎉 #bestplacestowork2025 #vermont #peoplefirst

Watching Christian Muche count down what he's most excited about at POSSIBLE 2025 inspired us to make our own "can't wait" list! Here's what we're looking forward to at this incredible event: 1️⃣ Automation and AI agent insights with Eric Mayhew– Our President & CPO will share actionable strategies on leveraging automation and AI agents to drive performance and scale in a hands-on workshop alongside Taren King of Intuit SMB MediaLabs. 2️⃣ Chatting with the best of the best – Connecting with other forward-thinking and innovative advertisers always draws out new ideas and inspiration. Drop a note below if you'll be there so we can meet up! 👇 3️⃣ Partnering with The Drum– 2025 is the year of AI agents. We’re teaming up with The Drum to help you build your AI-powered digital workforce. 4️⃣ Expert audits of your ad ops – Curious how your Ad Ops stack up? Come to booth #400 for an in-depth audit of your operations to see how your workflows compare with industry best practices. 5️⃣ Sunshine — What can we say? Most of us are coming in from Vermont and we're ready for the beach! ☀️ If you're heading to Miami from April 27-30, book time with our team via the link in the comments! #AIinAdvertising #AdvertisingAutomation #POSSIBLE2025

Want to offload those tedious advertising tasks from your overcrowded plate? Imagine having a team of specialized advertising experts at your fingertips, 24/7. With agentic AI, this digital dream team can become your reality. #AgenticAI goes beyond providing broad, narrative-type outputs. Instead, AI agents can find optimizations and then autonomously perform core functions that drive toward your set goals. 🤯 This is a truly transformative way of thinking about—and using—AI in the advertising space. Instead of giving your team recommendations, agentic AI can take things one step further and put its own recommendations into action by executing specific functions. 📈 Performance tweaks? Handled. 🎯 Audience targeting? Nailed. 🔄 Workflow optimization? Done before lunch. (Oh, and AI doesn't need a lunch break...or sleep, for that matter. It's always working, even when you log off. 🔋) Best of all, a digital workforce won't replace your human teams. In fact, offloading the tasks that no one wants to do to AI actually gives your team MORE time to do the work they love to do: strategizing, connecting with clients, and generating innovative solutions to problems. Our latest blog digs deep into what agentic AI is, how it's reshaping advertising operations, and tangible ways to make it work for your team. Check out the link in the comments!

Is AI and automation on your advertising roadmap for 2025? (We thought so!) Before diving into how these tools fit your advertising program, check out our Ultimate Guide to AI and Automation in Digital Advertising. This guide covers smart strategies to leverage these technologies for smoother workflows and better ad performance! 💪 Discover the unique roles AI and automation can play together, and get guidance on evaluating third-party solutions tailored to your brand’s needs, with key considerations for data and security. Unlock your best work yet! 🌟

Looking for an enterprise advertising solution that's top-rated for support, usability, and results? Then you're looking for...us! 👋 We are honored to be named the #1 choice for "Best Support," “Best Usability,” “Best Results,” and “Users Most Likely to Recommend” for enterprise advertisers in G2's Spring 2025 reports. We've built our company with the belief that happy customers and great results go hand-in-hand 🤝 These recognitions from G2 reviewers reflect our vision to deliver a superb experience AND fantastic results to our clients every day. Thank you to our customers—of all sizes!—for your continued support, referrals, and trust in our team! 💗

In celebration of #WomensHistoryMonth, we're highlighting a few of the incredible women leading the charge at Fluency. We asked them a few questions about the industry and how they're breaking barriers in a male-dominated space. 💪 Up next is our VP of Growth, Heather Chevalley who was featured earlier this week in a webcast with Ad Age.   --------------- Q:  "With the rapid evolution of AI and automation in advertising, what do you see as the most significant shift in the industry over the next 3-5 years, and how should agencies be preparing for it?" A: We are going to see a shift from large teams managing advertising to agencies having a core of really strong strategists that leverage automation along with a digital workforce (agentic AI) to manage large portfolios of advertising. This shift will not only derisk advertising but also keep your advertising operations profitable. --------------- Q:  "As someone who has navigated this competitive field, how important has mentorship been to your career?” A: One of the best things I think I did in my career was to get mentorship from folks that were successful in other areas of business, by broadening my perspective this has allowed me to bubble up and look at a business from a 50,000 foot view - allowing me to make better decisions for the the growth of organizations I’ve been a part of. --------------- Q: "For women just starting in the AdTech space, what advice do you have for breaking through barriers, managing imposter syndrome, or carving out a voice in a male-dominated industry?" A: Show up, know who you are, what you bring to the table - and then be absolutely unapologetic. --------------- Q: "Everyone has a guiding philosophy or mantra that shapes their approach to challenges—what is yours? A: Professional: Radical Accountability. Operational Excellence. Integrity Always. Empathy over Ego. Personal: Radical Accountability. Growth Mindset. Integrity Always. Empathy over Ego. 

We're bringing the ✨ AdOps magic ✨ to The Magic City next month! POSSIBLE is still a few weeks away but we're excited for the Miami sunshine (and hot advertising takes 🔥). Catch us at booth #400 to see how your AdOps stack up and enter our giveaway. You can also join our session on Monday, April 28 with Eric Mayhew and Taren King to learn how to achieve advertising performance at scale with automation and AI. Which POSSIBLE session is at the top of your "can't-miss-it" list? Drop it in the comments

Today, we’ll be joining Ad Age for a live discussion and Q&A on how agencies can decouple channel expansion from headcount growth with the help of agentic AI. 💪 We’ll share recent research from independent agencies that sheds light on top barriers to executing multichannel advertising efficiently and what the most innovative agencies are doing to overcome them. Book your spot or sign up to get the recording sent your way 📨: https://lnkd.in/e_5N5zv7 🗓 Today, March 25 ⏰ Time: 1:00 PM - 2 PM ET

Last night Fluency team members slept outside in solidarity with homeless youth in Vermont to raise money for Spectrum Youth and Family Services during their 14th annual Sleep Out . Thanks to the incredible generosity of our friends, clients, and colleagues, we raised over $15,000! 🙌 This funding will go toward mentorship, skills training, and supportive housing for teens and young adults striving for independence. A huge thank you to everyone who donated—you’re making an impact! ❤️ While this year’s Sleep Out wasn’t as frigid as last year, Vermont “spring” still kept us on our toes with rain turning to snow by early morning ❄️. In the words of our VP of Product Management, Dan Sonneborn "the weather was great this year!" 😅 Luckily, the team was able to warm up over breakfast at a local favorite, Henry’s Diner ☕. Want to learn more about Spectrum’s work and how you can support their mission year-round? Check out their website: https://lnkd.in/gpncR2KR