Fluency - Digital Advertising Operating System’s Post

In celebration of #WomensHistoryMonth, we're highlighting a few of the incredible women leading the charge at Fluency. We asked them a few questions about the industry and how they're breaking barriers in a male-dominated space. 💪 Up next is our VP of Growth, Heather Chevalley who was featured earlier this week in a webcast with Ad Age.   --------------- Q:  "With the rapid evolution of AI and automation in advertising, what do you see as the most significant shift in the industry over the next 3-5 years, and how should agencies be preparing for it?" A: We are going to see a shift from large teams managing advertising to agencies having a core of really strong strategists that leverage automation along with a digital workforce (agentic AI) to manage large portfolios of advertising. This shift will not only derisk advertising but also keep your advertising operations profitable. --------------- Q:  "As someone who has navigated this competitive field, how important has mentorship been to your career?” A: One of the best things I think I did in my career was to get mentorship from folks that were successful in other areas of business, by broadening my perspective this has allowed me to bubble up and look at a business from a 50,000 foot view - allowing me to make better decisions for the the growth of organizations I’ve been a part of. --------------- Q: "For women just starting in the AdTech space, what advice do you have for breaking through barriers, managing imposter syndrome, or carving out a voice in a male-dominated industry?" A: Show up, know who you are, what you bring to the table - and then be absolutely unapologetic. --------------- Q: "Everyone has a guiding philosophy or mantra that shapes their approach to challenges—what is yours? A: Professional: Radical Accountability. Operational Excellence. Integrity Always. Empathy over Ego. Personal: Radical Accountability. Growth Mindset. Integrity Always. Empathy over Ego.