Flourish Fi

We are proud to have our co-founder & board member, Jessica Eting, speaking on the main stage at the Global Inclusive Growth Summit in Washington, D.C. Hosted by Mastercard Center for Inclusive Growth and aligned with the World Bank/IMF Spring Meetings, the summit brings together global leaders shaping the future of inclusive innovation. Jessica will take the stage following a keynote by H.M. Queen Máxima and a conversation with finance influencer Mrs. Dow Jones. She’ll be joined by:  Matt Oppenheimer, CEO Remitly, Michael Hershfield, CEO Accrue #InclusiveGrowth #FintechForGood #FinancialHealth #GlobalSummit2025 #FlourishFi #LatAmInnovation #TogetherWeFlourish

"Fiquei encantado com a ferramenta de engajamento financeiro da Flourish Fi, ainda mais vindo de um país em que as pessoas carecem dessa educação financeira." - Gilberto Albuquerque da Kadmotek Ventures

"Partnering with a third-party SaaS provider offers credit unions access to prebuilt gamification platforms equipped with a wide range of game-design elements, eliminating the need for extensive internal development. Providers like Flourish Fi, a California-based fintech specializing in gamified financial wellness, have collaborated with financial institutions such as BancoSol and Tricolor to implement their gamification systems.” - Filene Research Institute The research conducted by Simon Blanchard looked at how credit unions can use gamification to improve financial behaviors as part of our Next Generation of Member Growth center. It shows the basic mechanics and psychology behind gamification, gives examples of solutions that have positively influenced financial behaviors, and discusses potential pathways for credit unions to leverage gamification. Read more : https://lnkd.in/dzeD7Kvn

Changing financial behaviors can be challenging, especially for micro- and small enterprises, which often lack time and must balance many aspects of their business simultaneously. Flourish Fi partnered with Mastercard Strive to focus on digitizing and building better financial habits for micro- and small entrepreneurs in Brazil As part of our project with Mastercard Center for Inclusive Growth, Flourish Fi partnered with Juvo to create Rota Premiada. Over 100 participants got vouchers during the partnership after acquiring points and opening mystery boxes, and almost 67 percent of engaged users on “Missions” completed their payments on time, versus 57 percent of non-engaged users. Read more: https://lnkd.in/dTchgy7E

University of California, Berkeley played a significant role in Flourish Fi’s story. Our co-founders, Pedro Felipe Moura and Jessica Eting, met during their MBA at University of California, Berkeley, Haas School of Business. This Friday, Pedro Moura — our CEO — will speak at the 2025 Blue and Gold Pathway Conference: Bear-ing the Future: Building Financial Resilience, hosted at the ASUC Senate Chambers (5th floor of Eshleman Hall). Registrations are now open: https://lnkd.in/dvfx9JBW

IMPACTO Quando falamos de incentivar bons hábitos financeiros, falamos de mudar a vida das pessoas e ajudar em um momento de necessidade. A Daniele foi impactada pela Rota Premiada, uma parceira entre a Flourish Fi e a Juvo que premiava usuários que pagavam o empréstimo em dia e participavam do Quiz de educação financeira. A Daniele cuida do filho e da mãe, sai de casa todos os dias antes das 4 da manhã para trabalhar, pega dois ônibus e o metro. Descobriu o empréstimo da Juvo pela TIM Brasil em um momento de necessidade, incentivada pela Rota Premiada conseguiu pagar todas as parcelas em dia e aprendeu com o Quiz de educação financeira.

A new Filene Research Institute paper is out, spotlighting our clients Treo, BancoSol, Tricolor Holdings, and Commonwealth! The research conducted by Simon Blanchard looked at how financial institutions can use gamification to improve financial behaviors, showing the basic mechanics and psychology behind gamification, giving examples of solutions that have positively influenced financial behaviors, and discussing potential pathways for credit unions to leverage gamification. Read more: https://lnkd.in/dzeD7Kvn

Nosso líder de Customer Success, Guilherme Barreto, apresentou a Flourish Fi no inovabra do Bradesco. Leia mais sobre como a nossa tecnologia utiliza elementos de jogos e ciência comportamental para criar jornadas personalizadas e engajar os clientes com a instituição financeira: https://lnkd.in/dhMVr4tg

Amanhã estaremos no Pitch Night do inovabra (Bradesco) apresentando a nossa plataforma de engajamento e lealdade para instituições financeiras. Na Flourish Fi combinamos ciência comportamental e elementos de jogos para criar jornadas personalizadas incentivando bons hábitos financeiros. Veja como a nossa tecnologia funciona: https://lnkd.in/derVvB7N

🚀 Flourish Fi at Stanford University State of Latino Entrepreneurship Summit This week, our CEO Pedro Felipe Moura will be at State of Latino Entrepreneurship (SOLE) at Stanford University, representing Flourish Fi and engaging with leaders shaping the future of Latino-owned businesses. This event convenes entrepreneurs, financial institutions, and ecosystem builders committed to driving economic opportunity. At Flourish Fi, we partner with banks and fintechs to improve financial health through gamification and engagement strategies that drive better financial behaviors. We’re excited to connect with like-minded innovators, discuss the challenges and opportunities in financial inclusion, and explore ways to empower Latino entrepreneurs. If you’re attending, let’s connect! https://lnkd.in/d-Ybp5xR #FinancialInclusion #LatinoEntrepreneurs #Fintech #Gamification #BankingInnovation #FlourishFi