Fitt Insider

Myodetox is making moves. The Toronto-born integrated physical therapy clinic will enter NYC this summer, marking its 22nd site across five markets. Repositioning for a new stage of growth, Myo—formerly Myodetox—is scaling its signature prehab protocols across North America and beyond. Merging myofascial release with corrective exercise, Myo’s PTs, chiropractors, and massage therapists offer a modern take on physical therapy called the FutureProof Method. A new hub, Myo is planning five NYC clinics in two years while entering multiple new markets in CA and the Northeast by 2027 — tapping local synergies to acquire members.

Press Release: Mira launched the Hormone Innovators Awards to spotlight leaders advancing women's hormonal health. Part of Sex Hormone Awareness Week, the awards aim to drive awareness, funding, and innovation in a space that’s long been underserved. Applications are open now through May 25 and reviewed by a panel of experts before announcing winners later this year.

WorldSprings is expanding across the US. Its third property, the outdoor hot springs destinations operator will open on the outskirts of Zion National Park in Utah this summer. Tapping former Equinox execs Vimla Black Gupta and Jackie Stauffer, WorldSprings aims to triple its portfolio through destination and urban locations across the US.

Technogym unveiled Reform, its first Pilates reformer. The Italian equipment maker's latest innovation merges high-end design with maximum functionality and app-led classes. With every gym rushing to add strength and Pilates, Technogym wants to deliver the total package.

Mindful drinking is having a moment. With nearly half of Gen Z saying they never drink, the rise of booze-free beverages and sober social scenes is reshaping the future of socializing. From brands like Athletic Brewing Co. and Ghia to wellness clubs offering alcohol-free connection — the shift is real.

Hiring for a health and fitness role? Post your opening to Fitt Jobs! We’re building the industry’s go-to resource for hiring and getting hired. Now, it’s free for companies to submit openings for inclusion on the jobs board. Just click here: https://buff.ly/KNY6bWP Keep in mind, because we’re working hard to ensure high-quality listings, all posts are subject to approval. But, we’re stoked to be able to include more companies and help the industry attract world-class talent.

Catch up on the latest health and wellness headlines 💪 📰 Wellhub acquired Urban Sports Club. Talo Organic Grill plans seed oil-free restaurant in Venice, CA. Garmin launched a premium AI subscription. Tom Brady joined GOAT Gummies as a co-founder. What other wellness news are you following? Let us know in the comments.

ŌURA launched its AI-powered personal health companion. Moving out of beta Oura Advisor interprets user data—from sleep and activity to stress and readiness—to offer personalized insights, trends, and action plans. More than a chatbot, the AI coach advances Oura’s effort to bridge wellness and healthcare.

The Hershey Company is going beyond chocolate. The company just struck a $750M deal for LesserEvil Brand Snack Co., a clean-label snack brand known for its organic popcorn, space balls, and onion rings made with better-for-you ingredients. It’s part of a bigger trend: Big Food snapping up health-first brands to future-proof their portfolios. Hershey previously acquired Dot's Pretzels and Sour Strips. Now, with LesserEvil, it’s betting on wellness-snacking to reach new consumers.

Press Release: FlyKitt launched its AI fitness coach. By visually scanning any gym, Flykitt Fit generates custom workouts based on available equipment and personalzied needs—including energy level, fitness goals, and schedule. The workout generator joins Flykitt's patented jet lag elimination system foroptimizing human performance on the go.