Mindful drinking is having a moment. With nearly half of Gen Z saying they never drink, the rise of booze-free beverages and sober social scenes is reshaping the future of socializing. From brands like Athletic Brewing Co. and Ghia to wellness clubs offering alcohol-free connection — the shift is real.
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Founder of Oasis Health Group / Owner of Tidewater Predators Lacrosse Club / NAMI Public Speaker and Advocate
1wChristina Kimbrough