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Pop-ups capture user attention at opportune moments and drive them to action, making them a great medium to promote your referral program. Strategic timing and compelling messaging can maximize their effectiveness. Swipe to see 4 ways to make the most of pop-ups in your referral program! See more in-app marketing tactics at the link in the comments ⬇️

Are you engaging users with the right messaging at the right time? Promoting a referral program takes more than just a few emails; engaging users where and when they’re active is key to boosting referral participation. Use these four in-app marketing channels to increase referral conversions ⬇️

Are you using all 4 of these in-app marketing channels? In-app promotion is a game changer when it comes to driving mobile referral program participation. The right UX touchpoints can significantly boost your program’s success by engaging users at key moments. Here's how: 1️⃣ Push Notifications – Cut through the noise and drive immediate action with a personalized push notification that gets users back into your app. 2️⃣ In-App Notifications – Timely in-app notifications seamlessly guide users towards taking action while they’re already engaged with your app. 3️⃣ Pop-Ups – With the right timing and targeting, pop-ups are highly effective at commanding users’ attention and turning moments of engagement into referral actions. 4️⃣ Product Emails – Extend your referral strategy beyond the app with personalized product emails that reinforce referral messages at key moments, like following a purchase or while onboarding a new user. Incorporating these in-app marketing strategies can help you reach users at the optimal moment to drive conversions. See four examples of in-app marketing campaigns to inspire your next referral program: https://lnkd.in/eqB65_e8

We are proud to be a mission-driven company with a bold leader steering our ship. Today marks 12 years of charting new waters in customer-led growth for our CEO, Matthew Roche!

Credit Unions: Are you tracking the age of your referrals? To drive long-term growth, credit unions with referral marketing programs must track the age of newly referred members. Tailoring your referral program to target younger demographics can help ensure sustained growth—here are 5 statistics that prove why: 1. The average account lifespan is 17 years – Younger members have a higher potential for long-term loyalty, making them crucial for sustained growth. 2. Gen Z makes up only 10% of credit union members – This demographic is underrepresented, with many preferring larger banks. 3. Millennials make up 21% of credit union members – As this generation reaches key adult milestones, choosing the right financial institution will be essential. 4. 89% of Gen Z rely on family and friends for financial advice – Gen Z is highly influenced by personal recommendations, making them ideal targets for referrals. 5. 91% of Millennials rely on family and friends for financial advice – Similarly, Millennials tend to seek guidance from their community, positioning them as prime candidates for a referral campaign. Tracking the ages of newly referred members and those who refer them can help you optimize your referral strategy and ensure you’re targeting the right demographics. Head to the comments to see what other key referral metrics credit unions should be tracking ⬇️

Your referral program needs a dedicated landing page. A referred customer’s journey often begins with a single click. But where that click takes them can make or break your conversion rate. Instead of sending referrals to a generic homepage, a dedicated referral landing page should: ✔️ Acknowledge their unique status as a referred friend ✔️ Clearly display the referral incentive ✔️ Be transparent about the terms of the referral ✔️ Use email capture as an opportunity for growth Want to see how small tweaks to your customer journey can drive big referral results? Read more: https://lnkd.in/eQhF7qQu

Not all finserv referrals are created equal—tracking deposit totals can tell you why. For credit unions and banks, optimizing your referral program is not merely a game of quantity but one of quality as well. Referred members typically have a higher LTV than traditional members, but if their deposits aren’t telling the same story, it's time to figure out why. Here’s how to make sure your program attracts high-value customers: ✔ Segment your referral data – Take a look at where each of your referrals is coming from and the deposit value associated with different advocates. Are certain members bringing in higher-value referrals? Prioritize those advocates with targeted incentives. ✔ Adjust your reward structure – Instead of a flat referral bonus, consider tiered rewards based on initial deposit amounts to encourage higher-value conversions. Similarly, implement a tiered incentive for advocates to motivate them to refer more high-intent prospects. ✔ Test and refine your messaging – If most referrals are only opening low-balance accounts, it may be time to adjust your marketing to attract higher-value customers. Test out different copy and CTAs in your marketing materials, and ensure your referral landing page clearly communicates the benefits and key details that prospects need to make an informed financial decision. A few small adjustments to your referral program could be the key to attracting high-value referrals and maximizing its overall impact. What metrics are you tracking to measure referral success? Discover more: https://lnkd.in/egxmnKWd

Referred customers aren't like traditional ones—they deserve a customer journey tailored to their unique perspective. Optimize your referral experience with these 5 quick CX tips designed to drive conversions and keep advocates engaged. More ideas on the blog: https://lnkd.in/eQhF7qQu

Credit unions & banks: want to get more from your referral program? Start by tracking these five key metrics. 👇 More on the blog: https://lnkd.in/egxmnKWd

We had the privilege of hosting a great group of partners and clients at the Knicks game in NYC last night! It's always fun to catch up face-to-face with old friends and meet some new ones. We're pretty sure our cheering even helped clinch the win 💥 🏀 Thanks to everyone who joined us! Looking forward to the next one.