Elliance

Marketing business schools has never been more complex — or more essential. If you're leading a business program, this guide offers practical strategies for telling your story, growing enrollment, and elevating your brand. #higheredmarketing

Law schools are facing enrollment challenges. In this blog post we uncover the strategies, tactics and best practices to attract top-tier students and elevate your program's reputation and enrollment. #higheredmarketing

As a digital marketing agency, Elliance serves both corporations and higher ed institutions. This allows us to compare and contrast working in these two vastly different cultures and apply the lessons from each to the other. Here are some observations of similarities and differences between the two. #digitalmarketing https://bit.ly/4isWV7z

First-year enrollment in law schools has significantly declined over the past decade. While there are signs of a modest rebound, the competition to attract a shrinking pool of law students remains intense. How can law schools adapt and thrive in this highly competitive landscape? #HigherEdMarketing #EnrollmentMarketing

Nursing field is at a crossroads, reshaped by the impact of COVID-19 and an aging population. Burnout, retirements, and staffing challenges have left a critical gap. To attract and retain the next generation of nurses, here are some strategies that we've used for our clients to help you increase enrollment for your #nursing program.

Brands refresh their identity to keep pace with an ever-changing world while holding onto the essence that made them resonate in the first place. Here are seven stories of brands which chose to refresh their identity. #Branding

Generative Engine Optimization (GEO) is an optimization framework for improving web content visibility in AI-powered search engines such as ChatGPT, Perplexity AI, etc. Learn more about the factors affecting rankings on GEO engines. #searchengineoptimization #generativeengineoptimization

What is a microsite? A microsite offers a distilled experience for users with a focused argument construction which enhances communication, improves user engagement and supports targeted marketing and outreach efforts. Here are some examples of higher education microsites we've created for several clients. #highereducationmarketing

We're thrilled that our latest client website for Seton Hill University is live! A big shout out to the Elliance team for their creativity and hard work and to our client for trusting us to bring their story to life on their website. #HigherEd #WebsiteLaunch https://www.setonhill.edu/

Inbound marketing is the creation of relevant, high quality, optimized content, and igniting that content through promotion and conversation-starters to encourage peer-to-peer sharing. Learn more about how an #inboundmarketing campaign can benefit your manufacturing company. #manufacturingmarketing