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📰 BREAKING: OpenAI launches SearchGPT 💡 Synthesized answers for efficient queries 🔍 Contextual insights that dive deeper into your search 🧠 Human-like summaries for clearer information 📈 Transforming education, business, and customer service 👩💻 Explore career opportunities with OpenAI Discover how SearchGPT can elevate your search game—read the blog for more! #AI #AIInsights #SearchGPT #OpenAI #DataQueue

Interested in AI but not sure how to approach it? Always looking for new AI tips? Here are 10 tips for higher education marketers from the 2024 HighEdWeb Analytics & AI Summit shared through our LINK journal.

What do the latest announcements by OpenAI and Google mean for education? Media literacy is more important than ever. As this article outlines, the rapid evolution of generative AI will disrupt one of the pillars of our digital life, search. This disruption will fundamentally change how we access, analyze, and evaluate information. The stakes are quite high. For the past year, AI has made our information ecosystem more difficult to navigate (https://lnkd.in/dZFqzmxG). And, early research (https://lnkd.in/dWkwjtyf) shows that search is the primary use case of genAI amongst young people. We are fast approaching a future where every step of the inquiry process is mediated by synthetically generated content. So, how can we re-envision media literacy to prepare young people to flourish in a future with AI? These are a couple of ideas that are taking root in my head: Nurture “multimodal” critical thinking skills. The biggest technological breakthrough announced this week is that LLMs can now natively process and generate different types of information (images, text, and audio). This "multimodal" capability will enable us humans to seek information in new ways. Google, for example, explicitly calls out “visual information seeking” as a use case for their latest Gemini models (https://lnkd.in/d7sfdJZj). To help young people navigate a world of multimodal AI, we need media literacy interventions that: strengthen visual thinking, create the space for deep reading, and challenge students to engage in critical listening. Develop media literacy strategies that address the affective dimension of information. I was surprised by the evolution of Human AI Interaction (HAI) we witnessed in this week’s product demos. Generative AI is becoming more conversational and emotive. This evolution will ultimately challenge how we believe and build trust when we consume information in digital environments. To navigate this tricky information ecosystem where conversational AIs are more prevalent, we need to develop new media literacy strategies that get at the heart of the Human-AI relationship. Strategies like critical ignoring (https://lnkd.in/daPbyaik) and folk theorization (https://lnkd.in/dZkBnhW3) are a good place to start. Still, there's room for more pedagogical innovation in this space.

Web traffic growth of 889% from SEO strategies! How are you enhancing your website’s crawlability and user experience to achieve similar results? The power of SEO lies in meticulous attention to Google's algorithm requirements. Ensuring your pages are crawlable and easily indexable is quintessential. But the page architecture and internal linking must also not be overlooked; make sure those crucial pages aren't buried more than three clicks deep in your site's structure. User Experience (UX) isn't far behind — fast, mobile-friendly, and secure sites are the backbone of SEO success. A modern design, coupled with SSL certification, can significantly boost your rankings. Dive into the data using tools like Google Analytics or Mouseflow to refine your UX further. For all SEO enthusiasts out there, focus on keyword placement and content relevance. Each page should pinpoint one primary keyword and address singular user intents to maximize impact. Content should align with user intent, using NLP and even AI like ChatGPT for enhanced originality and relevance. Don’t forget about your backlink profile either! Assess your content’s authority by pruning dormant pages and seeking reputable link-building services to achieve high-quality backlink success. Are you ready to revolutionize your SEO approach? Here’s your roadmap to skyrocketing organic traffic #SEO #DigitalMarketing #WebTraffic #UserExperience #Crawlability #GoogleAnalytics #KeywordStrategy #ContentMarketing #Backlinking #NLP #AI #MobileFriendly #Rank

🚀 Exciting news for digital marketers! Google has updated its machine learning courses to enhance your understanding of SEO! 🌐✨ 1️⃣ AI Essentials for SEO: Learn how AI principles integrate into effective SEO strategies. 2️⃣ Generative AI Training: Discover how to use generative AI for content creation & optimization. 3️⃣ Practical Applications: Apply concepts with real-world SEO tasks like keyword research & site structuring. Embrace the future of SEO! 🤖📈 Stay ahead by mastering AI & its impact on digital marketing. 💡 What are your thoughts on leveraging AI for SEO? Let’s discuss in the comments! For more insights or inquiries, [connect with us on WhatsApp](https://lnkd.in/eXCvFp6H) or send us a message on LinkedIn! 💬 Source: [Search Engine Journal](https://lnkd.in/eRRS2v32)

This week, I completed the How to Get into AI course offered by the University of Leeds, Click Start London, and the Institute of Coding. With AI becoming increasingly prevalent across many professions, I wanted to make sure I understood how I could leverage it effectively. It was fascinating to explore how AI technologies can support me in areas like SEO, copywriting, customer insights, content creation and optimisation, predictive analysis, research, and much more.- Completing this course has given me the tools and confidence to leverage AI capabilities in my role! 😊 💻

Nick Potkalitsky, PhD took a unique perspective in AI for pedagogy this week, the sheer fact that crawled web data feeling LLMs are SEO optimized, thus the probabilistic model in generating the best set of text skews keyword and clickbait heavy. This goes for revision assistance, first drafts (regardless of few shot learning), and more. With all takes, there are generalizations and nuance but his point invokes what-ifs with truly powerful outcomes should it be correct. I highly recommend the read. https://lnkd.in/eE6CdmbC

🚀 Big news in the AI world! (You knew it was coming) OpenAI has launched Search GPT, a powerful new tool that combines real-time internet search with GPT's conversational abilities. This isn't just exciting for tech enthusiasts; it's a potential game-changer for search marketing and content creation as well. So, what does Search GPT mean for these fields? 💡 Search Marketing: With Search GPT, AI can now respond with the most current, relevant insights—aligning closer with the dynamic nature of SEO and search trends. Imagine optimizing content that keeps up with fast-changing keywords and user intent! This real-time adaptability could open new doors for marketers to create hyper-relevant, timely content that resonates deeply with audiences. ✍️ Content Creation: For content creators, Search GPT can assist in pulling fresh stats, industry news, and emerging trends directly into drafts, reducing the time spent on research and increasing the focus on creativity and strategy. It’s like having a research assistant that’s always up-to-date! Curious about how AI is reshaping our approach to marketing and content? This new feature could be a pivotal tool for anyone looking to elevate their content strategy and keep pace with the digital landscape. #OpenAI #SearchGPT #AIMarketing #ContentMarketing #SEO #FutureOfWork

Have you ever felt frustrated by search engines giving you a ton of irrelevant results? 🤔 We’ve all been there. But what if I told you there’s a new player in town that’s about to change the game? Meet SearchGPT! 🚀 🌟 What is SearchGPT? SearchGPT is an advanced AI developed by OpenAI that understands and responds to your searches in a way that feels almost human. It goes beyond simple keywords to grasp the context and nuances of your queries, delivering exactly what you need. Imagine an assistant who really gets you—well, that’s SearchGPT! 🚀 Why is SearchGPT a Game-Changer? 👉 Context Matters: Traditional search engines often miss the mark because they rely on keywords. SearchGPT understands the context, giving you spot-on results. 📚 👉 Time-Saver: Spend less time sifting through irrelevant info and more time doing what matters. 🕒 👉 Conversational Search: Instead of typing in keywords, you can have a conversation with SearchGPT, refining your queries to get the best possible answers. It’s like talking to a smart friend! 🗣️ 🔧 Real-World Impact 👉 Customer Support: Companies like ABC Corp. have integrated SearchGPT into their customer service. The result? A 30% reduction in response time and a 20% boost in customer satisfaction. 🏆 👉 Market Research: DEF Ltd. uses SearchGPT to analyze market trends and competitors quickly, always staying one step ahead. 📈 👉 Education: Universities are using SearchGPT to help students with research, making learning more interactive and personalized. 🎓 🌐 Challenging Google Search Google Search has been our go-to for years, but here’s how SearchGPT is shaking things up: 👉 Relevance: Google relies heavily on keyword matching, which sometimes misses the mark. SearchGPT understands what you mean, not just what you type. 👉 User Experience: SearchGPT’s conversational approach makes searching feel natural and intuitive, unlike the transactional feel of traditional searches. 👉 Personalization: SearchGPT can tailor its responses based on your specific needs and preferences, making the search experience more personalized. 💡 Join the Conversation Excited about the future of search? How do you think SearchGPT will impact your industry? Have you tried it yet? Share your thoughts and let’s explore this groundbreaking technology together! 🌟 #AI #SearchGPT #OpenAI #ChatGPT #Innovation #Technology #FutureOfSearch #DigitalTransformation #AIMarketingByNSK #Search #GoogleSearch #Google

Over the last year, I've been teaching myself how to use AI in the creative space. At first, it scared me, but now I use it almost daily. Check out this article I wrote for Ologie with Megan Hyde about using AI in marketing!