User Acquisition and Monetization: The Dynamic Duo 💡
Had an insightful meeting with Google’s User Acquisition Team today.
We dove deep into how mobile games and apps can design advertising campaigns in the best way to reach the right users and meet the right goals for their user acquisition strategies.
You might be thinking: “Why is Kseniia so interested in ad monetization when her focus is on in-app purchases?”
Here’s the thing:
User acquisition and Ads and IAPs monetisation approaches are inseparable.
Here’s why:
When you focus on acquiring users who are willing to pay for in-app purchases, your CPI inevitably goes up.
But here's the kicker:
To justify that higher CPI, you need a rock-solid monetization strategy in place, and the right tools to back it up.
Why?
Because Google’s data shows that the CPM for paying users is 4x higher than for non-paying users.
So when you combine a strong user acquisition plan with smart monetization tools, you get double the benefits:
💰 Increased revenue from in-app purchases
📈 Higher ad revenue thanks to that juicy higher CPM
The data doesn't lie.
Google’s internal tools, trends, and insights prove that in-app purchases influence the revenue for both: in-app purchases and ads in the future.
When you combine smart UA and smart in-app monetization with Elevatix, you hit the jackpot.
Meeting with Google’s experts gave me fresh ideas on how ad strategies can be improved for our clients. I’m excited to share!
P.S. If you're looking to chat with Google's UA experts, let me know. I will make the introduction!
