Gamelight

AI isn’t on the horizon for UA: it’s already changing everything ⚡ The fifth report on our Mastering UA series is live: this time, we explore how AI is transforming user acquisition for game publishers in 2025 and beyond. With insights from Kseniia Maiboroda and Melanya Laz from Elevatix, Thomas Kriebernegg from SplitMetrics Agency, Renata Ravilova from UGC Ninja and Sven Jürgens from Sven Jürgens Consulting – you can’t miss it! 💥

"With Gamelight, we were able to scale quickly. However, the most impressive aspect was that they maintained the quality of users and even improved it as we expanded the campaign. They demonstrated high ROI and retention not only in our core US market but also in Europe and Asia.” Irene Chung, UA Manager of TREEPLLA We teamed up with TREEPLLA to scale Cat Snack Bar, and the results went beyond expectations! 🐾 📈 Delivering scale and quality: that’s the Gamelight effect ✨

Easter at the Gamelight Hamburg office took a dramatic turn... into a murder mystery! 🕵️♂️💥 We solved clues, teamed up, and uncovered secrets — all as part of a great team-building activity. We’re still debating who the best detective was, but one thing’s clear: the team spirit was stronger than ever! 🐣

From zero funding to market leader: Günay Azer is sharing how she made it happen at IWD 2025 Baku, organized by Google Developers Group 💥 🔥 No Investment to Market Leader: How I Scaled Without Investors 🗓️ April 19 🕐 12:30 – 1:00 PM (Baku time) / 10:30 – 11:00 AM (CET) 📍 Azerbaijan Technical University Don’t miss this empowering session on building a successful company without investors, packed with real stories and actionable insights!

Iconic IPs = instant recognition, built-in trust, and passionate fanbases. But they also come with real challenges: from legal issues to meeting community expectations 👀 For this fourth edition of Mastering UA, we asked the experts — John Koetsier from Singular, Ksenia Yurkina from AAA Agency | influencer marketing & special projects, Polina Baeva from Apptica, Melanya Laz from Elevatix and Sven Jürgens from Sven Jürgens Consulting — to break down what makes IP collaborations so powerful in mobile growth. Whether you're considering a blockbuster partnership or just curious how top titles do it, this report is a must-read! 🎉 ✨

Generic UA is out. Personalization is in! 💥 When done right, personalization boosts engagement, retention, and long-term loyalty. Our latest report dives into how game publishers can use it to stand out in a competitive market. With insights from Sven Jürgens from Sven Jürgens Consulting, David Vargas, Renata Ravilova from UGC Ninja, and Jakub Remiar from two & a half gamers, we explore the latest trends — from AI-driven targeting to “fake onboarding” and beyond. Ready to level up your UA strategy? Check out the full report now! 🔥

The new edition of our monthly newsletter is here! 🔥 Successful case studies, award-winning podcasts, expert insights on UA… and that’s just a sneak peek! This edition is packed with must-read content to keep you ahead of the game. Don’t miss out — hit the subscribe button now! 🚀

"As game developers, we are thrilled to collaborate with Gamelight. They have brought in high-quality users, enabling our game to scale rapidly. Working with Gamelight has filled us with confidence and excitement for the future!" Helen CUI, CEO of Speelead From strategy to success — another game leveled up with Gamelight! 🎯

Crush Them All takes over the US with Gamelight! 🙌🏻🔥 We partnered with Imperia Online (Stillfront Group) to scale its title Crush Them All, expanding its reach and driving long-term engagement. Vasil Gospodinov, Product Manager at Imperia Online, highlighted: "Partnering with Gamelight has greatly accelerated our success. Their innovative AI-powered targeting significantly expanded Crush Them All's reach in the US market. We've seen impressive growth in player engagement and retention in Q5, thanks to Gamelight's expertise" Always exciting to help great games find the right audience and grow! On to the next 🚀

Have you ever wondered why hybrid-casual games work so well? Episode 2 of our Mastering UA report series is here, breaking down what makes UA for this genre so effective! 🎮 We’ve gathered expert insights from Leon Zhou from Mattel163, Arina Yanko 🇮🇱 from Whalo Games, Summer Liu from SocialPeta Ltd, and Josh Vowles 🔜 GDC from Gamesforum to explore the latest trends and winning strategies. From acquisition tactics to retention hacks, this report is packed with must-know insights for 2025. Check it out! ⚡