Demandbase

🪫 Tired = Same old Friday Spotify playlist 🔋 Wired = This week’s OnBase Podcast featuring Brandon Ratliff, Director of Marketing Tech & Operations at Qualcomm. He’s not just talking Martech — he’s living it. From next-gen automation to analytics wizardry, Brandon spills the tea with host Chris Moody on how to make your tech stack actually stack up. 📊 If your marketing ops could use a glow-up, this episode is your Friday cheat code. 💻✨ Tune in now: https://okt.to/MzFqiS #MOps #OnBase #OnBasePodcast #B2B

🎉 Happy Customer Appreciation Day! 🎉 We wouldn’t be Demandbase without YOU, our incredible customers, past, present, and future. To show our appreciation, we’re giving away a free, special-edition Demandbase fanny pack to all of our customers who comment on this post! Just drop a 💙 in the comments, and our team will reach out to send you your gift. Thanks for being part of the DB community! 🫶 #CustomerAppreciationDay

Ready to master the art of account-based selling? Join us on May 6th for Mastering Account-Based Sales, a free virtual event where top sales and marketing leaders will share how to turn intent into pipeline ✨ faster. ✨ Featuring sales pros: 🚀 Alexine Mudawar, CEO, Women in Sales 🚀 Vin Matano 🐝, Founder, Creatorbuzz 🚀 Sean Magee, Sr. Director, Sales Development, Demandbase 🚀 Janelle Pierini, Sr. Manager, Mid Market Sales, Demandbase 🚀 Lindsay (Vong) Joyce, Director, Demand Generation, Postal 🚀 Isabella Petr, Demand Marketing Lead, Uber for Business 🚀Jay Tuel, Chief Evangelist, Sales, Demandbase 🚀 Everett Berry, GTM Engineering, Clay 🚀 Claudia Ransin, ENT Sales Manager, Gong With a lineup like this, it’s not just another virtual event, it’s a masterclass in modern selling. Register now: ➡️ https://okt.to/2BO5ME #b2bsales #sales #virtualevent #b2b

Marketing and sales alignment ≠ MQL handoff to sales. Here is a step-by-step playbook we created with Leanne Chescoe (Demandbase): 1. GTM ALIGNMENT. - Define priority cluster/segments - Define account qualification criteria (cluster ICP) - Define buyer journey scenarios, level of intent, and key activities to influence it together - Align on cluster messaging - Define the key metrics and create a joint pipeline & revenue report - Nail down the definitions (what is MQL, SQL, etc), pipeline stages and what they mean, engagement threshold, etc. - Define key signals and stack that allows to track. - Develop playbooks for different captured - Set up reporting frequency and the ownership of the process. 2. EXECUTION & OPERATIONAL ALIGNMENT. - Build a list of accounts using the cluster ICP criteria - Segment accounts into three groups based on the opportunity likelihood generation - Develop the playbooks for each of the lists (creating awareness, validating the needs, generating the opportunities) - see Demandbase orchestration at the end of the deck - Develop in-depth account research process for marketing and sales - Define core leading indicators and positive signals to report - Set up weekly planning & review meetings to prioritize activities - Build a cross-functional program dashboard connected to pipeline & revenue report --- The marketing & sales alignment never happens if you don't set up the joint priorities and then turn them into action. The alignment happens when both teams roll up the sleeves and work together on the joint definition of success.

Have you checked out the brand new Demandbase X Women in Sales ebook yet?! ✨ Where Sales is Headed: Advice from the Top Women in Sales 2025 ✨ This ebook brings together insights from over fifty women in sales who are making big things happen—on their terms. We asked them how they’re thinking about the year ahead, what they’re doing differently, and what others are getting wrong. A few of the women featured: Daisy Chung Lori Richardson Hannah Ajikawo Christina Brady Rakhi Voria Marie Brunet Meredith Chandler Wesleyne Whittaker Our CEO, Alexine Mudawar, shared a few words about this project: “It’s an honor to highlight some of the most prominent voices in the field of sales today. We’re proud to partner alongside Demandbase (for 3 years now!) to continuously uplift and center the many incredible women in our field who are making an impact.” Check it out here: https://lnkd.in/g9NRtGCg

Wheels up, we’re heading to Denver! ✈️ We're excited to be a Platinum Sponsor of the Gartner Marketing Symposium. 🎉 Got ABM questions? Big goals? Curious about what’s next in B2B? Come hang with us at booth #416 and chat one-on-one with our account-based pros. 💬 Let us know what’s on your mind, and we’ll match you with the right expert to connect with onsite. RSVP here: https://okt.to/XsTMIY #B2B #ABM #GTMStrategy

We’re thrilled to share that Demandbase has been named a Bronze Winner in the Globee Awards for Customer Excellence! 🏆 We earned this recognition in the category of Achievement in Customer Experience, and it’s all thanks to the amazing customers we get to partner with every day. Here’s to delivering standout experiences and continuing to raise the bar! 🙌 #GlobeeAwards #CustomerExcellence #Demandbase

2 full days in the mountains with this crew, and I feel energized! I feel aligned! I feel 100% bullish on the future of Demandbase. Let’s do this! #dreamteam #WeWinTogether Bryan Morris, Umberto Milletti, Michael Wilczak, Britta S., Andrew Epstein, Gabe Rogol, Cynde Jones, Greg Philiotis

Our customers are at the heart of everything we do — and feedback like this fuels our passion to keep building smarter solutions for B2B teams. Thank you for your trust, your insights, and your continued partnership. We're celebrating you all week long as we count down to #CustomerAppreciationDay this Friday! 💙 #customersuccess #Demandbase

Can you believe we're just TWO weeks away from the GO London Summit?! 🎉🇬🇧 General admission tickets may be sold out, but we’ve got you covered! You can still join us for free virtually on April 30th. We’ve packed the agenda with big ideas, bold strategies, and a speaker lineup that’s bringing serious heat. Here are a few sessions we’re especially excited about: 🌟 The B2B Growth Playbook: Data, Intent & Engagement Strategies That Win 👉 Featuring: Tom Edwards, Paul Gilhooly, Avishai Sharon, Dara Such, and 🎁 Katie Penner 🌟Mastering Account-Based Success: Insights from Sales and Marketing Leaders 👉 Featuring: Zoe Colver, Sam Stead, Abubakar Abba Gana, and Sophie Rausch There’s a lot more in store, and we’d love to have you there! Sign up to join us 💻 virtually: https://okt.to/Nb0WLs #GOLondon #DemandbaseGO #b2bevents #EMEA #Sales #marketing #B2B