Daily Copywriting

Looking back through my career - I remember 2 very good managers. It is unfortunate when a manager doesn't follow the principles of humility, authenticity, integrity and empathy. They create toxic work environments. It's time that companies realize that all the money or perks, will not retain good employees if they have a bad boss. A good boss is without a doubt, one of the best incentives to keeping staff, happy and engaged. They build people up versus tear them down. Agree? Credit: Brigette Hyacinth

Are you someone who is struggling to scale their email marketing campaigns? Today I am sharing the 9 types of segments that will help you ACE Email Marketing.. - Demographic Segmentation - Geographic Segmentation - Behavioral Segmentation - Engagement Level Segmentation - Purchase Frequency Segmentation - Customer Lifetime Value Segmentation - Abandoned Cart Segmentation - Seasonal Segmentation - Internet Based Segmentation That's it.

For every claim, present data. For every feature, present a benefit. For every doubt, present a testimonial. For every objection, present a selling point. For every interaction, present a call-to-action. This is how you write high-converting copy.

Here are the 10 best business lessons I’ve learned: 1) Find a network of winners You can't achieve your dreams on your own. You need people who will help you when you're down, And celebrate you when you're up. Rule of thumb: If your network wants you to win, you'll win. 2) Trust yourself Your gut knows more about life than you do. If something feels right, go for it. If something doesn't, it's for a reason. "Trust thyself, every heart vibrates to that iron string." -Emerson 3) Ask more questions People don't ask questions because they're afraid of looking stupid. Nonsense. If you want something, get to the bottom of it. We don't need more people following orders. We need more people questioning them. 4) Double down on what works I get results for my clients because I learned to say no. -> No to doing ads -> No to doing web design -> No to doing SEO We focused on email only because that's what we're good at. Results? $200+ Million in email attributable revenue. 5) Trust the process You'll be alive for decades more You have thousands of opportunities right in front of you You'll forget about the problems you have today If you keep trying, it's literally impossible to stay stuck. Keep moving. 6) Choose who you work with wisely Nothing will drain you more than the wrong partnership. Choose people you -> Trust -> Want to work with -> Can deliver The wrong partnership can age you for years. The right partnership can set you up for years. 7) Say no. If you don't learn how to say no to people nobody will take you seriously. Don't feel guilty about saying no to people who want to feed off your energy. It's your time. It's limited. You choose who deserves it. 8) Money is good. But it's not all. Money will make you happy, To a point. But taking good care of -> Family -> Self Respect -> Love -> Health -> Purpose Will make you happy forever. 9) Everything happens for a reason You were told no because that's not where you were meant to be. You were told yes because that's where you were supposed to be at that time. There is no such thing as failure. Just small lessons that will someday turn into a win. 10) Someone needs you to build a business. You might not think you're good enough. This is not true. You're good enough to bring results to people who need your help. It's not about being the best, It's about making a difference in someone's life.

Copywriting Fact: The best copywriting isn’t about persuasion. It’s about making the decision feel obvious.  If they see the value instantly,   you don’t need to convince them.  Remove friction.   Eliminate doubt.   Make saying yes the easiest option.

How a top 1% Shopify brand improved its growth engine: Fresh Chile was hitting major roadblocks in scaling. - Continuing to push quality content - Preparing for holiday madness - New strategic campaigns They had big ideas but couldn’t execute quickly enough. Testing new strategies felt slow. Campaigns weren’t scaling as they should. And all of this was holding back revenue growth. That’s where GrowthPair stepped in (I’m a partner btw 👌) They went to work, vetting over 500 candidates, and found the perfect offshore marketer for Fresh Chile. It came out to ~$35k/year for their full-time marketer. So much value, it’s wild. Within 2 weeks, Jill was seamlessly embedded into their team, ready to execute. What happened next? ✅ Smoother workflows ✅ Faster campaign execution ✅ More engagement across social channels ✅ Higher content output without sacrificing quality They boosted revenue without adding much additional overhead. Chris Lang said this about his experience: "If you need top-tier marketing talent without the hiring headaches, GrowthPair is a no-brainer." If that sounds like something you need, drop me a DM.

Marketers don’t need more features. We need fewer headaches. That’s why I love this month’s product updates from Omnisend—because every single one solves a problem we’ve all run into: ✅ Personalization: You can now use fallback text across subject lines, SMS, and push. ✅ AI subject lines: Less “random word salad,” more guided prompts and actually good suggestions. ✅ Segmentation imports: Smarter mapping, easier renaming, fewer “why is this broken?” moments. ✅ Stocking decisions: A new report shows who’s waiting for what—by variant. ✅ Troubleshooting APIs: You can now see errors and fix them inside Omnisend, without needing 3 tabs open. ✅ Keeping customers engaged: New loyalty integration. Plus Elevar helps track more onsite behavior for sharper automations. ✅ Annoying UI stuff: It’s cleaner, faster, and more intuitive across the board. Not flashy for the sake of being flashy. Just ✨actual problems solved✨. And honestly, that’s the kind of update I’ll take any day. If you’re in ecommerce, you need to be using Omnisend: https://lnkd.in/gtAUqQej #OmnisendPartner

What are the best marketing tips for promoting a webinar? A friend of mine asked. After helping him with the email marketing tips, I realized this is a problem for the masses. So today I am sharing my top 5 email marketing tips that you can implement to scale your webinar promotion game. ➡️ Make the sign-ups easy for the audience ➡️ Add Social Proof ➡️ Emphasize the Speaker ➡️ Create a sense of Emergency ➡️ Include a Strong CTA I hope you find this helpful, if you did then repost this to share with your network ♻️

Simple copywriting framework: >> Want to [desired outcome]? >> Here’s what’s stopping you >> I was in the same position you are >> Until I discovered [secret] >> Introducing [product] >> [Social proof] >> CTA >> Here’s my [guarantee] >> CTA Simple, clean, and profitable.

ChatGPT is the most powerful tool in the world. But most people are using it wrong. Here are 5 prompts you can steal to 5x your email copywriting results 👇 1. "Write an email marketing campaign using the 'Picture-Promise-Prove-Push' framework to paint a picture that gets the attention and creates desire for our [product/service] in [ideal customer persona]. Describe how our product will deliver on its promises, provide testimonials to back up those promises, and give a little push to encourage the reader to take action. 2. "Using the 'Star-Story-Solution' framework, please write an email marketing campaign that introduces the main character of a [story] related to our [product/service] and keeps the reader hooked. End the story with an explanation of how the star wins in the end with the help of our product. 3. "Write an email marketing campaign using the 'Awareness-Comprehension-Conviction-Action' framework to present the situation or [problem] faced by [ideal customer persona] and help them understand it. Create the desired conviction in the reader to use our [product/service] as the solution and make them take action. 4. "Using the '5 Basic Objections' framework, please write an email marketing campaign that addresses and refutes the common objections of [ideal customer persona]: lack of time, lack of money, concerns that the product won't work for them, lack of belief in the product or company, and the belief that they don't need the product. Include talking points such as [unique selling point] and [desired action]." 5. "Write an email marketing campaign using the 'Four C's' framework to create clear, concise, compelling, and credible copy for [ideal customer persona]. Use this checklist to ensure that our message is effectively communicated and persuades the reader to take action. Include talking points such as [unique selling point] and [desired action]." 6. Follow me Chase Dimond for cutting edge insights on email marketing and copywriting.