C Space

The power of insights lies in how far they influence stakeholders’ decisions and actions. As Henry Nicholson, senior director, insights & analytics (Europe), Mondelēz International says, “It’s always about commercializing the insight. Translating what it means for conversion, branding, or the bottom line is what stakeholders care about.” An insight community can be a central hub of customer-centricity — a platform that connects data, people and perspectives to meaningfully democratize customer understanding across the organization. This frees up client-side insight practitioners to advise, educate and consult rather than simply serve up data. 💥 Insight professionals can then focus on changing what people do, not just what they know. 💥 👉 In Customer Inside, we share three strategies for driving action to inspire change. Download your complimentary copy here: https://hubs.li/Q03gMbl60 #InsightLeaders #CustomerInsights #CSpace25 #InsightCommunities #InsightSocialization

𝟱𝟬 𝗯𝗿𝗮𝗻𝗱𝘀. 𝟭𝟬 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. 𝟰 𝗽𝗮𝗻𝗲𝗹𝗹𝗶𝘀𝘁𝘀. 𝗢𝗻𝗲 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗮𝗳𝘁𝗲𝗿𝗻𝗼𝗼𝗻 𝗼𝗳 𝘀𝗵𝗮𝗿𝗲𝗱 𝗶𝗱𝗲𝗮𝘀 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.   On Tuesday 1st April, we hosted The Fight for Clarity in partnership with Escalent and Hall & Partners. We brought together some of the brightest minds in the insights industry to reflect, reconnect, and step outside of the everyday - to explore the hidden techniques within our work that help brands win in a time of uncertainty.   Branka, Managing Partner at Hall & Partners, welcomed Joel, Jenny, and Kelly to the stage to share what uncertainty means for them, and how their organisations are navigating it.   Here’s what we heard: 🔹 The foundation for growth is cultivating authentic relationships 🔹 In an age of over-information, there's power in simplicity and transparency 🔹 Successful strategies balance both brand strength and customer experience - you can’t have one without the other.   We then stepped into the shoes of our consumers, introducing the idea that “snow melts from the edges”, a reminder that true innovation often comes from the outside in.   Some of the highlights from our safari: ✨ Three UK inspired by Aesop’s customer service, using it to reflect on their own CX approach. 🌱 UNICEF drew from sknfed’s subtle sustainability, seeing how sustainability can be seamlessly woven in - not bolted on. 🍞 Santander took note from BREAD AHEAD, not just selling pastries but lifting the lid on the process, acting as a teacher, something Santander is exploring in its own journey to becoming a financial educator.   At Escalent Group, we believe research is more than focus groups, panels, charts, and graphs. It’s about the big picture - a constant evolution, finding clarity, and cutting through the noise to move businesses forward.   To learn more about how C Space uses insight communities to help solve your biggest challenges, get in touch: 👉 https://lnkd.in/euwK7ZHf   #TheFightForClarity #Insights #CustomerExperience #BrandStrategy #MarketingInnovation #Leadership #ConsumerBehaviour #Marketresearch

Iterative testing in research isn't just a nice-to-have, it’s fundamental to transforming how brands build products, services and experiences for the better. Are you heading to Greenbook's #IIEXNA later this month? Don’t miss C Space’s Robbi Shamlian on the power of building with—not for—users on Wednesday, April 30th from 2:20-2:40 pm EDT. You’ll learn how iterative research and #BeSci principles help insight teams stay curious, challenge assumptions and better understand the people they're actually designing for. Register here and let us know if C Space’s Robbi and Jennifer Adams should look for you in the comments: https://hubs.li/Q03gnzlx0 #IIEXNA #IIEX25 #IterativeResearch #CustomerCentricity #UXResearch Escalent | Hall & Partners

In a new blog post from Escalent, Caryl Kahn lays out the growing threat of counterfeit drugs, its impact for the pharma industry and how to fight back. Check it out: https://lnkd.in/epvKRRyr. #PharmaInsights #MarketResearch

The best brands aren’t relying solely on brand trackers to influence business decisions on where to meet market trends, avoid disruption and capitalize on key opportunities. They realize that without the right in-the-moment follow-up, numbers alone can only tell you what is happening, not why it’s happening and what to do about it. 💥 That’s where insight communities come in. 💥 Intersecting brand trackers with insight communities is a game-changer, creating a holistic, programmatic, actionable and competitive analysis of your brand’s landscape. 👉 Wondering how best to integrate insight communities to address business challenges and capitalize on brand growth opportunities? Jennifer Adams, Allison Curtis and Brian Vassallo share three strategies in a new blog post: https://lnkd.in/eMjFjA5i. #InsightCommunities #BrandTrackers #CSpace25 #MarketResearch Escalent | Hall & Partners

Guaranteeing data quality at the highest level and trusting that your research participants are real and representative continue to test insight professionals given rapid advancements in AI. AI presents a dichotomy, as both a partner that can speed up the process and deliver deeper insights and a threat to authentic human responses. How are insight leaders finding the right balance between speed and efficiency and data quality? For Zoë Carter, managing director of EMEA at C Space, “insight communities, when done right, are the answer. By recruiting real people and getting to know them on a deeper level through high-touch facilitation, brands build trust and the ability to uncover the insights that matter most.” To learn more about our take on balancing technology with human expertise, download C Space’s Customer Inside report: https://hubs.li/Q03fKY-n0. #InsightCommunities #CSpace25 #MarketResearch #CustomerInsights #CustomerRelationships #AI

Yesterday, C Space, in collaboration with Escalent and Hall & Partners, hosted The Fight for Clarity at Everyman Borough Market, London - and what a day it was! ✨ The afternoon was packed with insightful conversations, an eye-opening panel discussion, and a consumer-focussed safari, all showcasing the power of brand, industry, and customer insights, and how their intersection helps brands grow in a time of uncertainty. 🚀📊 A huge thank you to our fantastic panellists Joel Renkema (IKEA), Kelly Tate (Vodafone), and Jenny Fernandez (TikTok) for such an engaging and honest discussion. It was a refreshing reminder that while some brands are thriving, we’re all facing similar challenges. There’s no perfect playbook – embracing the chaos and committing to test-and-learn is how we move forward. 🔄💡 Our Borough Market immersive safari pushed attendees to step out of their brand bubble and into the shoes of the consumer. 👟🧠 As Rita McGrath said, “ snow melts from the edges ” - and it’s true. We can learn so much by observing other brands and industries. During the share-back, it was great to see attendees start connecting the dots and thinking about real-world application in their own categories. 🧩✨ We wrapped up with a well-deserved drinks reception and canapés, a great way to reflect, recharge, and reconnect. 🥂🍴 A big thank you to everyone who joined us, we hope you enjoyed it as much as we did hosting you! To those who couldn’t make it, stay tuned for our next event. In the meantime, find out more at 👉 cspace.com #TheFightForClarity #Insights #BrandStrategy #CustomerExperience #Innovation #Marketresearch

Exciting news! 🎉 Zoë Carter is stepping into the role of Managing Director, EMEA, at C Space, and we couldn’t be more thrilled! Zoë’s been a part of C Space for almost a decade, bringing impact and innovation throughout this time. As Managing Director, EMEA, she’ll lead the growth and expansion of C Space’s business outside of the US. Please join us in congratulating Zoë! Read more in the Insights Association’s recent release: https://hubs.li/Q03fxWf30 #CSpace #InsightLeadership #EMEA #MarketResearch

As the adoption of AI-powered insights accelerates, research teams must be intentional about its role — leveraging its strengths while ensuring that human judgment, creativity and strategic thinking remain at the heart of insights. By thoughtfully integrating AI where it adds value — and maintaining human leadership where it matters most — we can unlock deeper insights, drive smarter decisions and continue advancing the field of market research. In a new blog post by Asha Parmar and Nancy Arter, we share a strategic research framework to strengthen AI-human collaboration: https://hubs.li/Q03f4DJX0. #AIinInsights #AIPoweredInsights #AI #MarketResearch #CSpace25 Escalent | Hall & Partners

📣 4 days to go until The Fight for Clarity, hosted at Everyman Borough Market, London! Before we head into the weekend, here are the final details ahead of Tuesday’s event. For those already signed up, we can’t wait to welcome you from 2:00 PM, with the event kicking off at 2:30 PM sharp. You can expect an insightful panel discussion, an immersive Borough Market safari, and a relaxed drinks reception with canapés to wrap up the day. To close out this week’s countdown, we’re thrilled to announce our final panellist: 🎙️ Jenny Fernandez, Head of Research & Insights at TikTok. Jenny leads the EUI Marketing Science team at TikTok, where her mission is to use research to make advertising more joyful for consumers and more rewarding for clients. With deep expertise in data-driven insights, she’s passionate about fuelling business growth, elevating brand awareness, and inspiring innovation through a better understanding of human behaviour. 🎟️ The event is officially sold out, but if you’re still hoping to join, please email marketing@cspace.com and we’ll let you know if a spot becomes available. 📍 More event info: https://lnkd.in/gKTWgyFj See you on Tuesday! #TheFightForClarity #Insights #Marketresearch #BrandStrategy #CustomerExperience Escalent | Hall & Partners