Chicory

🏌️♂️ Shopper Snap: The Masters Effect This April, Masters-inspired recipes saw a 191% spike in views across Chicory’s network of 5,200+ recipe and meal planning sites! From pimento cheese sandwiches to Azalea cocktails, shoppers brought the flavors of Augusta home—brands had the opportunity to meet them in the moments that matter. Real-time cultural events shape shopper behavior in meaningful ways, and will continue to do so throughout the year. Explore how Chicory's network offers a prime environment to drive consideration at https://hubs.ly/Q03gP8rG0

Gum may not be an ingredient, but it can easily be integrated in the shopper journey as they look to recipe pages for inspiration. Here's why recipe ads work for gum brands: 💡 High Purchase Intent – 63% of shoppers make buying decisions before reaching the store, and recipe content captures them at this critical moment. 📈 Strong Engagement – 78% of consumers say in-recipe ads boost brand recall and consideration. 👍 Relevance – 91% of consumers use online recipes for meal planning—perfect for introducing complementary products. Read the full blog and discover how gum brands tap into the power of contextual commerce media to drive incremental growth and reach: https://hubs.ly/Q03gNLwF0

Huge thanks to The Room for having us! Always a fun and insightful evening.

Did you catch the season finale of HBO's #TheWhiteLotus last night? 🌴👀 While viewers tuned in to the epic conclusion, we turned to the data to track a steady rise in engagement with Thai recipes across Chicory’s network since the season first aired back in February. From Pad Thai to Mango Sticky Rice, it’s clear that pop culture can fuel cravings and recipes can offer an immersive connection to a fictional world!

🍝 The Duchess of Sussex influenced dinner plans last week! “Meghan Markle Spaghetti” recipes saw a +180% increase in engagement leading up to last Sunday. When a dish goes viral, consumers don’t just scroll—they look to related recipes for further inspiration and take action. Viral moments allow brands to reach shoppers with relevant products in the moments that matter. Learn how Chicory helps brands stay ahead of viral food trends and seasonal shifts at https://hubs.ly/Q03fS0rp0.

📣 Influencer marketing is booming—U.S. spend is set to surpass $10B in 2025, outpacing social and digital ad growth. But with scale comes new challenges: attribution, consistency, and the gap between inspiration and action. That’s where contextual commerce media steps in. Like influencer content, it's integrated within content consumers are actively seeking out, but it also shows up during high-intent moments—when they're actively planning purchases. Read how brands are pairing contextual commerce with influencer strategies to drive results across the full shopper journey: https://hubs.ly/Q03fPZFv0

Super proud to announce that Chicory has made the 2025 #IncRegionals Northeast list! Read the full list on Inc. Magazine: https://hubs.ly/Q03fgVkx0

Today, we're kicking off our "Shopper Snaps" series, where we highlight shopper trends that can help shape your 2025 targeting strategies. This week, we're exploring how Gen Z is reshaping coffee culture by favoring at-home options like instant coffee. As younger consumers increasingly seek inspiration from sources that feel integrated in their day-to-day lives, it's integral for coffee brands to reach them in the moments that matter. 87% of Gen Z uses online recipes. Explore how Chicory's network offers a prime environment to drive consideration at https://hubs.ly/Q03dM9g00

Thrilled for our very own Meghan Howard who spoke with the ADRM team last week on their webinar, "Captivate, Convert, Win: New Ad Retail Media Capabilities." On the webinar, she showcased how to elevate engagement, drive offsite success, and reach shoppers where they are with contextual commerce media.

We interviewed over 500 U.S. shoppers on how they're planning to grocery shop this upcoming summer. So, what'd we find out? This summer, over 80% of shoppers are planning to grill on both holidays and regular weekend barbecues. We also found they want to spend less time prepping and more time hosting, with a majority opting for convenient food and non-food items. Read the free report down below to see how you can target shoppers during grilling season. https://hubs.ly/Q03dy8vW0