InMarket

InMarket surveyed thousands of people to see how they plan to travel this summer. Find out what types of trips summer travelers intend to take, what products they plan to buy, which stores they will likely shop at, and more. https://bit.ly/25stili

InMarket is thrilled to announce that our work with Bayer has been named an Outstanding Integrated Ad Campaign in Web Marketing Association's 2025 Internet Advertising Competition Awards!   This award recognizes the creative talent, digital expertise, and award-winning advertising behind the “Health for All” campaign. This achievement is significant in a digital-first world, as companies must create even more impactful and creative ads to meet shoppers in the marketplace. InMarket is proud to partner with Bayer to create moments and marketing campaigns that are driving critical value in the #healthcare industry. Congratulations to the Bayer and InMarket teams for making this recognition possible! Read more about this exciting win here: https://bit.ly/43JkXa0   #marketing #advertising #awards #CPG #Bayer #digitalmarketing

In our recent Breakthrough Moments Report, #OTC #health brands stole the show. InMarket CSO Michael Della Penna recently spoke with Les Luchter for MediaPost, spotlighting the successful campaigns of Bayer, OLLY PBC, Onnit and i-Health, Inc., a division of dsm-firmenich's AZO. The bottom line: these health brands appeal to a broader audience, helping them break through the noise in the moments that matter most. Learn how your brand can reach target audiences in a fragmented landscape: https://lnkd.in/egM93TQh #Marketing #Measurement #Healthcare #Awards #BreakthroughMoments #Advertising

In the face of economic uncertainty, tariffs, and inflation, product value has never been more important to consumers and marketers alike. For ADWEEK, InMarket’s Chief Strategy Officer Michael Della Penna shares the tools that brands can use to innovate amid mounting economic challenges. This playbook gives marketers practical strategies for getting through challenging times, rooted in data, technology, and creative thinking.   Read the whole piece here: https://lnkd.in/e3wd32vU    #Measurement #Innovation #Marketing #DigitalMarketing #Advertising #InSights

InMarket surveyed thousands of people to find out how consumers plan to behave this upcoming Memorial Day. Download now to discover where celebrators plan to shop ahead of the holiday, what products are most popular among prospective shoppers, and more. https://bit.ly/25mdili

The average American digests up to 10,000 ads per day, but are any ads impacting their buying habits? InMarket's annual Breakthrough Moments Report is now live, spotlighting the brands that have cut through the noise to create the top-performing ad campaigns of 2024.   As our Chief Strategy Officer Michael Della Penna shares with Laurie Sullivan for MediaPost, winning brands (such as Bayer, Danone, and Molson Coors Beverage Company) combine timing, context, and relevance to create engaging and exciting campaigns. Read the full story in the comments, and download the report here: https://bit.ly/24btmli #Advertising #Measurement #Marketing #Tariffs #BreakthroughMoments #marketing #awards

Shopping habits are changing as consumer purchases grow increasingly fragmented. Buyers continue to adjust their patterns to seek out better value—even if that means traveling to multiple retailers to find the best deals on essentials. With shoppers increasingly diversifying their loyalty to retailers, marketers need to reach customers throughout the purchase process. This means adopting a new measurement infrastructure to get a holistic view of campaign performance. Our Measurement General Manager, Stan Turek, provides the three “must-dos” for marketers to transform CPG measurement into an engine for revenue. Read the full article in Food Industry Executive:  https://lnkd.in/gXQ7dpXX #CPG #Measurement #Marketing #attribution #advertising

Congratulations to InMarket’s 2024 Breakthrough Moments winners! InMarket is proud to spotlight nine exemplary campaigns that stood out from the crowd, driving results as high as an $8.15 incremental return on ad spend (iROAS), over $3 million in incremental sales, and click-through rates over 16.8x the industry benchmark!* Download the report to see the winning campaigns from brands like Bayer, Danone, Molson Coors Beverage Company, and more! https://bit.ly/24btmli

As the agency landscape lends itself to a new era of marketing, the two-tier adland is becoming even more integrated.   Our Chief Strategy Officer Michael Della Penna says that this era will be defined by the data, strategy, technology, and tools that allow marketers to stand out and drive the experiences customers are looking for. As he tells Performance Marketing World, the trend is certainly an inflection point for the industry.    Read the full piece from Jyoti Rambhai here: https://lnkd.in/gnCXCKkX    #AdTech #Measurement #Marketing

The threat of 200% tariffs on European alcohol is signaling changes to come in consumer spending. With rising costs and record inflation, consumer perception of value is evolving and the beverage industry is no exception.   As our Chief Strategy Officer Michael Della Penna shared with Ferron Salniker for BevNET.com: tariffs, unemployment, and inflation have created “a cumulative compounding effect.”    Long story short—it’s the perfect storm. To learn more about what consumers value in the face of these circumstances and how it’ll change spending on alcohol, check out the full piece in BevNET here. https://lnkd.in/g7wZ5bp2    #Tariffs #ConsumerSpending #Spirits #Trade