ChangeMakers

We’ve gained a new perspective — literally. Our Toronto team has officially moved into a new space at Yonge and Bloor, complete with sweeping views in every direction, bright open rooms, and two floors of connected creativity. It’s a fresh space built for collaboration, clarity, and big thinking. The view’s changed, but the energy’s only growing. We’re excited for what’s ahead! #ChangeMakers #NewOffice

We’re thrilled to welcome Jorge Ortega, Executive Vice President, Client Success, as a key addition to our U.S. leadership team. Jorge brings decades of experience guiding CEOs and global brands through brand strategy, communications, and crisis response. His reputation for building trusted C-suite relationships will help deliver exciting results for our clients. We’re proud to have him on board as we continue advising clients on navigating complexity with clarity and confidence. Read more about Jorge: https://lnkd.in/eTzNX5qS #ChangeMakers #ReputationManagement #ClientSuccess

Recently, our client UCCM Anishnaabe Police Service hosted the Lighting the Fire Within Gathering at Toronto's Sheraton Centre, bringing together cultural, mental health, and trauma-informed experts alongside police services from across Ontario. This two-day event showcased UCCM’s leadership in advancing culturally responsive, community-focused policing. By creating spaces where traditional knowledge and modern policing practices intersect, they are driving meaningful change within their service and beyond. ChangeMakers is a proud partner, supporting UCCM on this important initiative. #ChangeMakers #Marketing #CommunityLeadership #UCCMPolice

ChangeMakers is proud to have supported a community engagement initiative for the South Winnipeg Recreation Campus in Winnipeg, where our Social Impact Consulting team assisted in facilitating discussions as part of the city’s plan to bring a multi-use, multi-generational facility to the region. This project will bring essential recreational amenities to a growing community. #ChangeMakers #SouthWinnipeg #SocialImpact #CommunityEngagement

Last week, at our Accelerating Action & Driving Change virtual panel, our President of Social Impact Consulting, Alyssa Melnyk, led a conversation with three trailblazing women reshaping leadership in sports, Indigenous governance, and humanitarian work. The panel highlighted a stark reality: if current trends continue, full gender equality is still 300 years away. Their insights emphasized that without bold leadership and systemic reform, progress will remain painfully slow. The discussion underlined the need for inclusive policies, strong leadership, and collective action to dismantle barriers and create equal opportunities for all women. A special thank you to Amy Walsh, Kluane Adamek (she/her), and Jessica Bryant for their time and powerful contributions. #ChangeMakers #EmpoweringWomen #ReputationManagement #SocialImpact #Marketing

ChangeMakers is very proud to welcome creative leader Ron Smrczek, as our new Executive Creative Director. With over 25 years of creative experience, Ron has led transformative work for brands across many industries, from Viagra and Interact, to Canadian Tire and TELUS. Ron’s leadership and integrated approach will elevate ChangeMakers’ creative output across marketing, reputation management, and social impact consulting. Read more about Ron's arrival in Strategy: https://lnkd.in/eGja-YiB #ChangeMakers #Creative #CreativeLeadership

Crayola Canada coloured Union Station today with creativity and nostalgia to mark National Crayon Day! ChangeMakers is proud to support Crayola in sharing the excitement celebrating the return of eight beloved retired crayon colours. Lucky commuters had the chance to take home limited-edition crayon colours compliments of Crayola. If you missed the fun, the magic will continue with the release of Crayola's new limited-edition nostalgic colours, now available. Creativity knows no bounds, and neither does Crayola's connection to its community. #ChangeMakers #NationalCrayonDay #CrayolaCanada #PR #ReputationManagement

We’re so proud that two of our own - Caroline De Silva, SVP, and Gail McInnes, Director - have served as judges for the 2025 Canadian Public Relations Society (CPRS) - Toronto ACE Awards! For over 28 years, the ACE Awards have set the standard for excellence in public relations, recognizing the most strategic, creative, and impactful campaigns in our industry. Judging the work of peers is both an honour and a responsibility, and Caroline and Gail have brought their deep expertise and insight to this effort. We can’t wait to see this year’s winners and celebrate the best in PR! #ChangeMakers #PR #ReputationManagement #CPRSAceAwards

Crayola Canada has been spreading creativity across Toronto recently, bringing a burst of colour to Canadian media outlets. In celebration of International Day of Colour, Dan D, the iconic Crayola mascot made special stops at Global’s The Morning Show, Newstalk 1010, and Today’s Parent, highlighting how colour sparks kid's creativity and imagination. ChangeMakers is thrilled to support Crayola on this media tour, helping share the excitement of their new limited-edition retired colours — eight nostalgic shades making their return for the first time in many years. But the fun isn’t over yet! There’s a colourful surprise coming to Union Station in Toronto on Monday, March 31 to mark National Crayon Day. Stay tuned! #ChangeMakers #PR #ReputationManagement #CrayolaCanada

ChangeMakers is honoured to announce the renewal of our partnership with Save the Children Canada as their communications AOR. Since 2023, we've helped amplify Save the Children's mission through strategic communications, media engagement, and digital campaign execution. This renewal reflects our ongoing commitment to bringing Save the Children's mission to life through compelling storytelling. We're grateful for the opportunity to amplify the vital work they do both in Canada and worldwide to improve children's lives. https://lnkd.in/emq3niU4 #ChangeMakers #Marketing #SaveTheChildren