Buy Box Experts

Listing optimization is king when it comes to gaining and retaining Amazon brand sales. We looked at the AI-powered Listing Doctor tool by our partner, Spreetail, and we're sharing actionable ways to optimize your content based on its high-scoring standards. In our latest newsletter, we break down: - How to create high-value listing content by improving keyword strategy, copy, and images - What it looks like to combine AI innovation with human expertise for enhanced marketplace performance - An introduction to Spreetail's Listing Doctor tool - Plus, we include a list of important seasonal event dates you should strategize for in the coming 4 months! #amazonagency #amazonoptimization #amazoncontent ##contentstrategy #ecommercemarketingstrategies

Big news from our partners at Spreetail! 🎉 They just achieved something huge—and honestly, we’re not surprised. Innovation is at the heart of everything they do. Congratulations to the entire team on this well-deserved win!

With 81% of consumers needing to trust a brand before making a purchase and 68% influenced by a brand’s story, visibility and credibility are everything. But on Amazon, where competition is fierce, simply listing your products isn’t enough—you need a strategic approach to brand-building. In our latest article, we explore key tactics to strengthen your Amazon brand presence, including: - Optimizing listings with SEO-driven content and compelling storytelling - Winning the Buy Box to drive conversions and build customer trust - Leveraging Amazon’s ad tools like Sponsored Brands, DSP, and Influencer Marketing - Enhancing visibility with Amazon Live and external traffic strategies Brand awareness doesn’t happen by chance—it requires consistent messaging, data-driven optimization, and customer engagement. https://lnkd.in/gHmxJJbS

We partnered with Pacvue to accomplish some great things. Take a look. 👇

Spreetail CEO Joshua Ketter joined Schwab Network to break down Amazon’s latest AI advancements and what they mean for the future of commerce. Here’s what you need to know: 👉 Amazon has a right to win in AI, but expectations are sky-high. Consumers don’t just want a smarter Alexa. They expect one that truly understands context and intent. 👉 AI’s biggest challenge = personalization. Amazon has the data to make it happen, but we’re still 1-2 years away from true contextual intelligence. 👉 AI is already transforming operations. Companies like Shopify and Walmart are proving that AI-driven scale is changing how businesses operate. Catch the full conversation here: https://hubs.li/Q03bv3T-0

Advertising is a powerful growth driver, but to maximize its impact, every part of the business should understand how it fits into the bigger picture. Earlier this year, Buy Box Experts hosted an Amazon Advertising Academy, bringing together our top advertising experts and Amazon’s own Sarah Hostetler. The goal was to align Advertising, Business Development, and Merchandising teams around how advertising fuels brand success. We covered: ⦁Ad types by channel ⦁Core KPIs for PPC and DSP ⦁Analyzing advertising reports ⦁The impact of our ad strategies on brand growth ⦁Communicating advertising value When teams across the business understand how to leverage advertising, brands see better results. This session was a step toward making sure we’re maximizing every opportunity to drive success with our partners. #AmazonAdvertising #Ecommerce #BrandGrowth #BuyBoxExperts

Standing out on Amazon isn’t just about having a great product—it’s about creating high-impact content that attracts, engages, and converts shoppers. The secret? A powerful combination of SEO and storytelling. In our latest newsletter, we break down: - How to research competitor trends, customer pain points, and high-ranking keywords to drive traffic - The art of storytelling in product listings, from speaking your audience’s language to anticipating concerns - Why balancing SEO with brand values creates a lasting customer connection - Plus, a special shoutout to Lauren Lam, winner of the Buy Box Experts Team-Player Award! We’re also sharing expert insights from Joon Choi, Amazon advertising trends, and Spreetail's peak season prep guide to help your brand get ahead in 2025.

It was so great seeing Spreetail Chief Merchandising Officer, Owen Carr, and BBE Director of Creative Strategy, Antayra Mares, talk all things ad strategy. Check out their full discussion on creative thinking and testing. 👇

Expanding across multiple ecommerce channels can unlock massive growth—but it also comes with challenges like inventory complexity, pricing conflicts, and fragmented advertising. The key to success lies in crafting a strategic, Amazon-centered omnichannel approach. In our latest expert Q&A, Jake Smith, Senior Brand Growth Services Manager, shares insights on: ✅ How to optimize inventory, pricing, and advertising across multiple channels ✅ The role of Amazon as a foundation for omnichannel expansion ✅ Key performance metrics to track success and drive profitable growth

Enhanced Brand Content gives brands the edge by transforming basic product pages into engaging, visually rich experiences that boost conversions, build brand trust, and improve discoverability. In our latest article, Creative Director Antayra Mares breaks down how this content enhances customer engagement and drives sales while offering best practices and real-world examples for success. If you’re looking to optimize your listings and gain a competitive edge, this is a must-read. https://hubs.li/Q03798L_0