bitewell

🚨 Big News: bitewell x Kroger We’re thrilled to share that bitewell and Kroger Health are bringing the FoodHealth Score to millions of shoppers nationwide! This exciting collaboration was unveiled at HLTH USA by our CEO Samantha Alexander and Kroger Health CCO James Kirby, PharmD, BCPS, FAPhA, marking the start of an initiative we believe will transform food and nutrition for the next 100 years. Live and available now, when you shop on Kroger.com or through the Kroger app, you’ll see the FoodHealth Score displayed on the products you’re browsing—empowering you to make healthier choices with ease. And it doesn’t stop there: with Kroger’s OptUp Nutrition Program, shoppers can also track their FoodHealth Score over time, gaining personalized insights to build better food habits. Gone are the days of standing in the protein bar aisle, overwhelmed by labels and nutrition facts. The FoodHealth Score simplifies the process—helping you pick the best options for you quickly and confidently. This is only the beginning. Stay tuned—more exciting developments are just around the corner! 🚀

New Substack Alert! 🚨 Our CEO, Samantha Alexander, just dropped a must-read piece: The Great Calorie Lie 🍽️. ‘Eat less, move more’ is common advice—but is it really the key to better health? Sam breaks it down and explores what truly makes a difference. Give it a read: https://lnkd.in/gfQg2ttw

Fresh is always in-season at Kroger! 🥝🥕🥬🍋 At Kroger, we believe eating fresh, seasonal produce is a simple and delicious way to add healthy options to your diet. Beyond the produce aisle, our customers have access to tools like the OptUP program to help them make smarter nutrition choices. bitewell's FoodHealth Score makes it easy to check the nutritional value of your favorite products, and Kroger Plus loyalty members can even unlock a FREE 30-minute virtual dietitian visit. Whether it’s personalized product recommendations, meal hacks, or budget-friendly meal planning, we’re here to support your wellness journey. 🥗🍽️💪🥑🍓 Check out our recent announcement for new recipes and more info on what’s in-season: https://lnkd.in/gzk5e8MX

Expo West recap: Personalized #nutrition is gaining consumer interest as companies enhance data quality through diagnostics and major players like Kroger expand shopper access to nutrition services through its partnership with bitewell. https://lnkd.in/e3e48v3D

As innovation and technology advances, does food processing enhance food security by making food healthier, safer, and more accessible, or does it fuel the rise of ultra-processed foods? Our expert panel explores how innovation in food processing can improve nutrition and redefine food preservation to combat food deserts. Julian Melchiorri, CEO & Founder at Arborea, comments that "everyone around the world should have access to healthy food. And, ideally, countries should be able to produce nutritious food independently." Recognizing the importance of collaboration, he adds that "all together, we can solve different aspects of the broader challenge that is malnutrition." Edward Fish, Senior VP & General Manager, Varietal Solutions at Bay State Milling Company, adds that "while we need innovation everywhere -optimization across our network to avoid food waste, improve transportation, software-, it's also a matter of consumers choices, and change is hard. As an industry, what can we do to better inform the consumer and eventually lead them to better choices?" With: Ashley Hartman (Bluestein Ventures), Edward Fish (Bay State Milling Company), Samantha Alexander (bitewell) and Julian Melchiorri (Arborea).

The team is still buzzing from all the energy at Expo West! 🎉 We had an incredible time connecting, learning, and sharing our mission with so many amazing people. Huge thanks to everyone who stopped by 🚀 #ExpoWest #TeamBitewell #FoodHealthScore

🚀Heading to #FutureFoodTech in San Francisco? Don’t miss our CEO speaking at the panel discussion on Thursday, the 13th @11 AM! Join us for an exciting conversation on food processing and food & nutrition security.

Looking forward to #FutureFoodTech and what is sure to be a hot discussion on food processing & food/nutrition security. (Doesn't hurt that it's moderated by one of my favorites - Ashley Hartman). If you're attending, drop me a DM!

Exciting to see our Co-Founder Chris Fanucchi take the stage at #ExpoWest! 🚀 Sharing insights on how personalized nutrition is transforming dietary habits, health outcomes, and the supplement industry. Don't miss it! #FoodHealthScore #personalizednutrition

How to Choose “Healthy” Food. In the latest from CNN, Jacqueline Howard shares the newest update from the FDA on new standards for foods before they can be labeled as “healthy” on their packaging. Currently, “about 5% of all packaged foods in the current marketplace are labeled “healthy”…Some foods that could previously carry the healthy label — such as white bread and heavily sweetened cereal and yogurt — will no longer qualify. But nuts, seeds, salmon, olive oil and some peanut butters and canned fruits and vegetables are among those that will newly qualify. The FDA is proposing new nutrition labels to the front of food packages. Nutrition labels may come to the front of food packages under FDA proposal. The FDA is also working on a symbol that can be put on packages to help consumers more easily identify foods that are considered healthy, and it’s developing a plan for nutrition labeling that would go on the front of food packaging to complement the more in-depth labels on the back.” While this is certainly a step in the right direction, there is a still a need today for consumers to be educated on Food Is Medicine and Health + Wellness Services online and in store during their shopping experience. Companies like bitewell are partnering with Kroger Health and leading the charge on consumer wellness education through OptUP with personalized FoodHealth scores. We need to see more of this in the marketplace and the time to innovate and help pave the path for a consumer’s wellness journey is now. https://lnkd.in/g_fAEZSK #FoodIsMedicine #Health #Wellness #Kroger #FDA Kroger #GutHealth #bitewell #WellnessJourney #FoodEducation #NutritionEducation