BioVid

This April, we are excited to partner with #CharityMiles to support the National Multiple Sclerosis Society. Their mission is straightforward: Accelerate, Advocate, Strengthen. The National Multiple Sclerosis Society exists to support the many people living with MS. Their vision is a world free of multiple sclerosis. Every mile that our employees run, walk, or bike will contribute to this incredible organization, which aims to find a cure for MS while empowering those affected by the condition to live their best lives. Learn more: https://hubs.ly/Q03g-Hf80 #MS #MultipleSclerosis #MSAdvocacy

A study by Harvard, Wharton, and Procter & Gamble reveals that generative AI can match human performance, enhance emotional engagement, and promote interdisciplinary thinking.   At BioVid, we’re already seeing the impact of our award-winning CIAIRA™ platform, which supports teams by transforming unstructured data into actionable insights. The findings emphasize that AI isn't just a tool; it's a partner in interpretation, helping individuals deliver team-level insights without the constraints of traditional silos.   With CIAIRA™, we’re able to efficiently connect perspectives and develop strategy-ready insights faster than ever. This opens the door for more time for strategic elevation and more cohesive narratives that drive impactful decision-making.   We embrace AI as a thinking partner and rethink our insight workflows for even greater clarity and depth. Learn more at www.biovid.com/ciaira.   #Pharma #AI #Collaboration #Insights #Innovation #CIAIRA

Join BioVid and Intellus Worldwide tomorrow, April 9, for a webinar that will address the common challenges our industry faces in assessing future product demand and opportunities. We will explore how to tackle these issues using principles from cognitive science and BioVid’s 25+ years of expertise in demand research. During this session, we will examine the cognitive errors made by respondents and the interpretive errors by drug manufacturers, which can lead to unreliable demand forecasts if not managed properly. Specifically, we will discuss effective strategies to mitigate the following risks to demand and forecasting research: •Cognitive Biases and Errors of Respondents in Prediction •Research Design Errors: TPPs, Frame of Reference, Choice Environment •Sampling Error: Universe Definition and Its Impact on the Market Register today! https://hubs.ly/Q03gpRhT0

Harnessing the Red Adair Principle in Life Sciences   We’re excited to share our latest article on how legendary firefighter Red Adair's tactics can inspire solutions for complex healthcare challenges. At BioVid, we believe that no single perspective can capture the intricacies of modern healthcare.   By uniting market researchers, social scientists, and brand strategists, we tackle these challenges with a multidisciplinary approach. Our case study illustrates how we navigated cultural reconfigurations that affected the adoption of a new therapy.   At BioVid, we apply the Red Adair Principle daily to drive innovation and success in the ever-evolving healthcare landscape.   Curious to learn more? Read the full article below.   #Healthcare #LifeSciences #Collaboration #BioVid #RedAdairPrinciple

What if waiting rooms shape the cancer experience more than we think? Contrary to common assumptions, oncology waiting rooms aren’t neutral spaces—they’re emotional pressure cookers. Through a process we call "forced comparative identity formation", patients aren’t just observing others—they’re confronting potential versions of themselves. Imagine a newly diagnosed ovarian cancer patient sitting across from someone deep into treatment. This isn’t a benign encounter. It can trigger anticipatory grief, identity disruption, and real physiological stress. The waiting room becomes a mirror and a magnifier of fear. For us as researchers, the point isn’t to redesign the waiting room—it’s to recognize that insight lives there. This isn’t just a space patients pass through; it’s a psychological crucible where identity, fear, and meaning collide in real-time. By observing how patients interpret one another in this environment, we uncovered an emotional driver — forced comparative identity formation — that doesn’t show up in surveys or interviews. It emerged not from asking different questions but from paying attention to where the questions weren’t being asked. Waiting rooms aren’t just where care begins. They’re where illness is mentally rehearsed, emotionally encoded, and meaning is made. #PatientExperience #OncologyCare #BehavioralInsights #MarketResearch

Join us on April 9th to hear from BioVid’s Demand experts – Dominic Grove and Craig Radley! In this session, they will examine how cognitive errors by respondents and interpretive errors by drug manufacturers can, if not managed effectively, lead to suspect demand and forecast results. Specifically, we will discuss how to effectively mitigate the following risks to demand and forecast research: •Cognitive Biases and Errors of Respondents in Prediction •Research Design Errors: TPPs, Frame of Reference, Choice Environment •Sampling Error: Universe Definition and Its Impact on the Market Join us to gain insight into the most common challenges faced by our industry when conducting future product demand and opportunity assessments and learn how to rectify these errors using principles from cognitive science and BioVid’s 25+ years of demand research. Register here: https://hubs.ly/Q03fjSKT0

In celebration of Women’s History Month, we’re proud to spotlight the six exceptional women on BioVid's executive leadership team—each one shaping the future of healthcare strategy with clarity, courage, and deep expertise. These women aren’t just holding seats at the table—they’re setting direction, driving growth, and redefining what leadership looks like in our industry. Peggy Hirtle, President
 Peggy leads with vision, precision, and purpose. Her strategic mindset and deep industry knowledge continue to guide BioVid’s evolution as a trusted, future-focused partner in healthcare. Carmesina Ochoa, Chief Financial Officer
 With clarity and conviction, Carm ensures financial discipline while supporting bold, strategic investments in our people, our capabilities, and our future. Dusten Brennan, Principal 
 Dusten brings operational excellence to life—building the systems and structures that allow our teams to deliver exceptional work at scale, with consistency and heart. Ewelina Gutierrez, Executive Director, Human Resources
 Ewelina cultivates a workplace where people thrive. Her leadership ensures our culture stays strong, our teams stay supported, and our talent continues to grow and evolve. Kim Mizrahi, Executive Director, Client Outcomes
 At the intersection of social science and strategy, Kim is a dynamic force behind BioVid’s commercial leadership—bringing human insight to the heart of our client partnerships and business growth. Lynn Clement, Executive Director, Growth Strategy
 Lynn is the engine behind BioVid’s expansion—steering us toward bigger and better opportunities with bold thinking, deep client insight, and a relentless focus on impact. Her leadership is opening new doors, forging stronger partnerships, and ensuring our growth is as intentional as it is ambitious. At BioVid, we’re fortunate to be led by these remarkable executives. Their leadership isn’t just shaping our company—it’s setting the pace for what’s possible. #WomensHistoryMonth #ExecutiveLeadership #WomenInLeadership #BioVidTeam #HealthcareStrategy #LifeSciences

BREAKING: BioVid's CIAIRA™ Wins 2025 AI Excellence Award! We're thrilled to announce that CIAIRA™ (Cognitive Insight Artificial Intelligence Research Assistant) has been recognized by the Business Intelligence Group as a winner of the 2025 AI Excellence Awards in the Pharmaceutical technology category! What makes CIAIRA special? CIAIRA interprets meaning through the lens of social science, uncovering the deeper insights behind what people say and revealing what truly drives healthcare decisions. CIAIRA represents our commitment to: •Human-AI partnership that enhances researcher capabilities •Transparent, source-linked insights that build trust and confidence •Social science frameworks that transform unstructured conversations into actionable intelligence •Compliance-driven design that meets the rigorous demands of pharmaceutical research This technology award validates our approach to creating AI that works alongside researchers to decode physician cognition patterns, map emotional drivers in patient journeys, and deliver strategic intelligence that drives better healthcare outcomes. Thank you to our incredible team, partners, and clients who have been part of this journey. This is just the beginning of how we're transforming life sciences research through the strategic combination of AI and social science. Learn more at www.biovid.com/ciaira.

Cancer Bites Edition 5: Spotlight on Young Breast Cancer Survivorship In the latest installment of our "Cancer Bites" series, we delve into the unique challenges faced by young breast cancer patients. This article explores the paradoxical reality where youth, typically associated with vitality, can lead to feelings of isolation within both support communities and among peers. Key highlights include: -The impact of premature aging on identity and life experiences. -The disconnection from traditional milestones of young adulthood. -The importance of creating supportive networks that understand and validate these experiences. It's crucial to raise awareness and foster inclusive environments for young survivors. By sharing their stories, we can cultivate understanding and compassion in our communities. Brands looking to engage with this community might consider the unique challenges young survivors face, from fertility concerns to career disruptions. Understanding these distinct experiences can inspire more meaningful connections and support initiatives that resonate with younger patients navigating their cancer journey alongside the typical milestones of early adulthood. Join us in this important conversation by reading the full article. #CancerBites #BreastCancerAwareness #YoungSurvivors #CommunitySupport #CancerCare #MentalHealth

🌟 Employee Spotlight: John Langendoerfer 🌟 We’re excited to shine a light on John Langendoerfer, our dedicated Director of IT at BioVid, who has been an invaluable member of the #BioVidTeam for over 15 years! John plays a crucial role in managing our extensive technology infrastructure. His expertise lies in adeptly leveraging both existing and emerging technologies, ensuring that our enterprise applications are not only innovative but also secure. He is committed to maintaining the highest standards of privacy and compliance, always prioritizing the protection of our team and clients. Thank you, John, for your outstanding contributions and your unwavering commitment to excellence! We’re fortunate to have you on board. #EmployeeSpotlight #BioVidTeam #Innovation #ITLeadership