Billion Dollar Boy

We are Shorty Awards finalists! We've been recognised in the 17th annual awards for our brilliant creator-first work with The HEINEKEN Company and King. ✨ Gaming Candy Crush All Stars: Sweet Just Got Serious ✨ Wine, Beer & Spirits Old Mout: Moutopia Unbottled As finalists, both campaigns are up for the Audience Honor, and your vote could make all the difference. Help us spread the word and cast your vote by April 30: ➡️ Vote for Candy Crush All Stars: https://lnkd.in/eciwiyFS ➡️ Vote for Old Mout: https://lnkd.in/ewZ3SqjY ___________________ Huge congratulations to everyone who brought these ideas to life. Candy Crush All Stars: Kendall Morrow, Piet Southey, Kitty Hollamby, Elisheba Akalawu, Hayden E., Sasha Dunn, Amie Holloway, Roberto Kusabbi. Old Mout: Sami Westwood, James Silverstone, Giordano Braga, Christina Drollas, Jimmy Hughes, Nicole Kelly, Amber Traynor, St Luke's London. Let’s bring a couple of Shorty’s home, shall we? #ShortyAwards #Awards #InfluencerMarketing 

We set up Billion Dollar Boy with the belief that a new & important marketing channel was emerging - one that needed professionalisation & to be taken seriously by brands & marketers alike. As we continue on that journey, today we're pleased to join the International Academy of Digital Arts and Sciences as judges of The Lovie Awards, recognising European Internet excellence in the fields of culture, technology & business. Thank you to Denise Gilley & to Nicolas Roope for bringing us on board! Cannot wait to see all of the entries across AI & Immersive, Apps, Platforms & Software, Film & Video, Podcasts, Marketing, Advertising & PR, Social, Websites & Mobile Sites and Beyond Categories!

RECAP 📣 An unforgettable Final Four weekend! During the Final Four weekend, Billion Dollar Boy worked with Dove Men+Care, the official personal care partner of the NCAA, to host 10 incredible creators for a jam-packed experience in San Antonio. From nail-biting buzzer beaters and meeting NBA greats Grant Hill and Shaq, to testing Dove Men’s newest products through a premium spa experience and whole body workout, every moment was a blast. These 10 top-tier creators produced 2x the amount of content, resulting in millions of impressions and providing their followers with live updates throughout the weekend. Collaboration is key! This weekend wouldn't have been possible without our incredible clients Erin Goldson Sarah M. McLaren Lindsey (Lapin) Phillips Neha Govil Chloë Burkett LIA DE SOLA and many more! Plus our amazing IAT partners, Edelman, WPP Unite Nicole Mulvaney Indie Consulting + more 👏 Beyond proud to work alongside #DoveMen to bring creators to the forefront of culturally relevant moments and tap into their incredible talents and POVs to prove that care changes everything, on and off the court. Special shout out to my BDB AM dream team, Caroline Boutte and Bibi Oestreicher, without their dedication and support this would not have been possible! 💙

The Creator Fund submissions are now closed! Thank you to everyone who applied to our first-ever Creator Fund, born from our mission to support creators and invest in career-defining moments that push the advertising industry forward. Because the future of advertising will be shaped by forward-thinking creators.
 Now it’s in the hands of our industry jury to carefully review submissions, select the next wave of creator talent, and award them a Creator Pass to Cannes Lions 2025.
 Winners will be announced on April 24.
 FiveTwoNine Cannes Lions International Festival of Creativity. ___________________ Our jury: Kim Farrell, Mazviona Madzima, Jordan Schwarzenberger, Jamie Gutfreund, Philip Hughes, Jasmine Enberg, Leon Harlow, Nishma Patel Robb 🪩⚡️, Aisling Conlon 🔜 SXSW, Chloë Downes, Chloe Wilson, Dom S., Vanessa Sawyerr, Joshua Barnett 🔜 CREATE LONDON.  #TheCreatorFund #CannesLions #CreatorEconomy

The finance world is waking up to the power of creators. As our head of clients Piet Southey told Marketing Week, influencer campaigns that might have seemed out of place just a few years ago are now “a very accepted medium of receiving an ad.” And it’s not just about acceptance but results, too. Our collaboration with Revolut and Grace Beverley drove 24,000+ account signups. So what’s changed? - Clearer regulation - Smarter brands - A broader view of influence As Laura Davidson from Virgin Money put it: money is part of everyday life so lifestyle creators can be just as impactful as ‘finfluencers’. It’s about trust, co-creation, and context. With leaders like Margaret Jobling at NatWest, AJ Coyne at Monzo Bank and Cian Weeresinghe at Wise pushing the space forward, creator marketing is no longer an add-on but core to how financial brands build credibility, reach and relevance. Read the full article in the comments. #InfluencerMarketing #CreatorEconomy #FinancialServices

Global Social Media Agency of the Year. ⚡️ Championing creators. Shaping culture. Building communities. Delivering award-winning, effective work. Being globally recognised at the Global Agency Awards is a testament to our brilliant teams, the trust of our clients, and the power of our creator collaborations. #AgencyOfTheYear #SocialMedia #GlobalAgencyAwards 

Research reveals 70% of marketers and 72% of creators are ramping up long-form content this year. This signals a shift in content strategies to focus on building communities and cultivating genuine, lasting engagement in an increasingly saturated digital landscape. Find out why brands and creators alike are turning to Substack to connect. 

Only five days left to apply for The Creator Fund. We are inviting a select group of talented creators to help shape the future of advertising at Cannes Lions International Festival of Creativity. Because we believe that creators should be where the industry's biggest moves are made. The Creator Fund is an investment in the potential of creators, providing them access to events, networking opportunities, and industry experiences that are often out of reach. It's a chance for creators to connect with industry leaders, gain insights into emerging trends, and level up their careers. Winners will receive a Creator Pass for access to the Cannes Lions Festival as well as access to the people, spaces, and conversations that move the industry forward. Know someone who should be there? Tag them below. Applications close on April 15. Apply now 👉 https://lnkd.in/eyra6Sxb #CannesLions #CreatorFund #CreatorEconomy

The new season of The White Lotus broke viewing records for HBO and sales records for retailers. Our co-founder Edward East spoke to Jen Faull at The Drum about how brand marketers are teaming up with influencers to meet audiences at the peak of hype. Beyond entertainment, The White Lotus inspires action. From fashion and beauty to travel and lifestyle, influencers are making it easy to shop the look, book the trip, and buy into the vibe - all through affiliate links and in-app shopping tools. And, with our data showing that 92% of creators see stronger performance with trend-based content, the finale of Series 3 is the perfect moment for brands to tap into the cultural moment. Read the full article: https://lnkd.in/gkEDFtXn #TheWhiteLotus #AffiliateMarketing #CreatorMarketing

The Creator Fund was born from BDB and FiveTwoNine's shared mission: to find impactful ways to support creators, especially when it comes to career-defining opportunities. We're kicking things off with Cannes Lions International Festival of Creativity - the industry's premier global stage - because it’s where creators can connect with brand leaders, platforms, and decision-makers. Getting to Cannes Lions is one thing. Knowing where to go and who to meet is another. That’s why we’re providing support through exclusive programming and events, so creators don’t only get to attend but also have the connections to make their trip a success. Curious to learn more? Visit our FAQs page 👉https://lnkd.in/ezRkgBgw Ready to apply? Submit here 👉https://lnkd.in/eyra6Sxb #CreatorFund #CannesLions #CreatorEconomy