We're thrilled to be featured in HearstLab's Consumer Insights & Innovation Report - access it at this link! https://lnkd.in/eze3X3uj
What’s the future of CPG and Retail? One of the highlights from last week's events at HearstLab was releasing our inaugural Consumer Insights & Innovation Report that features five consumer trends to watch in 2025! This report highlights emerging outlooks and how consumer-to-consumer marketing is disrupting advertising with featured insights from HearstLab portfolio companies AptDeco, Beam Impact, Highlight, Planet FWD, and Statusphere. Here’s a sneak peak at what’s inside: 🔎 70% of customers would pay more for a brand they believe is making an impact. More consumers than ever want brands to invest in improving their communities and sustainability. 🔎 86% of Gen Z shoppers have switched or stopped purchasing a product due to sustainability concerns. 🔎 As marketing channels like social search boom, always-on user-generated content is the best way for brands to boost algorithmic reach and ad engagements versus competitors. If you’re a CPG brand planning for the year ahead, discover the latest behavior shifts, spot growth opportunities, and refine your marketing strategies with this new report. Get your free copy here 👉: https://lnkd.in/eFsdbRbr #HearstLab #FemaleFounders #CPG #Retail #ConsumerInnovation #ConsumerTrends