BAV Group

BAV Group, the world's leading authority on data-driven branding™️, is proud to announce the launch of Opinion Party: The Podcast where we will interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights.  Opinion Party, Season 1: 2 Hosts. 7 Guests. Infinite Insights. Available on Spotify, Apple Podcasts, YouTube, and wherever you get your podcasts! The podcast's compelling Season 1 lineup brings together hosts Laura Jones and Jason Gaikowski along with seven compelling industry thinkers who will dissect persistent marketing myths. From brand purpose to global branding, authenticity to corporate activism this Opinion Party will strip away conventional wisdom and expose the raw truth hidden beneath marketing's glossy surface. Season 1 Episode Lineup:  “Welcome to the Opinion Party” with Laura Jones and jason gaikowski “Trust Me I'm a Marketer” with John Sabine probes marketing credibility and brand trust “The Downside of Fame” with Jason Falls investigates celebrity and brand influence  “The Authenticity Trap” with Christina Cartwright deconstructs brand authenticity “Laughs or Liability” with Fumi Abe unpacks the role of humor in marketing “Should Brands Take a Stand” with Kimberly A. Whitler examines what the data say about the impacts of corporate activism “The Brand Purpose Pivot“ with Samuel Monnie explores the real impact of brand purpose strategies  “The Myth of the Global Brand” with Peter Everett challenges international branding assumptions   For more information, including episode release dates, head on over to https://lnkd.in/esiNb_gr

It's Tuesday, so time for 🪩Opinion Party!🪩 Here's a 3-minute preview of Opinion Party, episode 3, where our hosts Laura Jones & jason gaikowski discuss fame and influence marketing with Jason Falls, industry expert and host of the Winfluence podcast. ⭐️ Full episode drops 4/22/2025, wherever you find your podcasts. ⭐️ Learn more at https://lnkd.in/eNbHA5mj Everyone is welcome at the Opinion Party, so give it a listen and share yours!

Laura Jones, Global CEO of BAV Group, sharing thoughts on how to leverage brand insight to help your business grow during times of economic uncertainty.

With looming tariffs threatening to driving up costs and market volatility creating uncertainty, consumers are feeling the pressure. Here's what decades of BrandAsset Valuator data tells us: Price alone isn’t the deciding factor in consumer decision making. Good news for marketers, the brands that win during times like these don’t just compete on cost—they compete on value. And not just any value—what we call Value Plus. The most successful brands are adding a "plus" to their value proposition, with equations like: ✅ Value + Purpose (making sustainability shine) ✅ Value + Smart Solutions (innovative features) ✅ Value + Confident Choice (reliability focus) ✅ Value + Real Deal (heritage and authenticity) BAV data reveals a clear distinction: while less than half of brands focused solely on being a "good value" achieve leadership status, an impressive 76% of Value Plus brands are recognized as leaders. Which Value Plus pathway will be your north star?

We are thrilled to announce that BAV Group has been shortlisted for the WARC Awards for Effectiveness 2025 in the long-term growth category for our work with SoFi. Read all about Ambitions Unlocked – How SoFi is revolutionizing banking https://lnkd.in/e8Gd6zQB This nomination recognizes the power of our data-informed brand insights to drive business growth. We're incredibly proud of our partnership with SoFi and the impact we've made together. Congratulations to the entire team! 🥂 #WARCAwards #Effectiveness #DataDrivenBranding #SoFi #BAVGroup #MarketingExcellence

Happy Tuesday, LinkedIn! Who's ready for another episode of Opinion Party with Laura Jones & jason gaikowski? In the second episode Laura and Jason talk about the role of trust with John Sabine, Director of Social Media Merriam-Webster Inc., one of the most trusted brands in America (according to BAV data). ⭐️ Watch it here or listen wherever you find your podcasts. ⭐️ https://lnkd.in/ec735WBr And then join the party by sharing your opinion! #podcast #marketing #brand #trust

A 3 minute version of the second episode of Opinion Party with Laura Jones & jason gaikowski who discuss the concept of trust with John Sabine, Director of Social Media Merriam-Webster Inc. ⭐️ Full episode drops 4/8/2025, wherever you find your podcasts. ⭐️ Learn more at https://lnkd.in/esiNb_gr

It's Tuesday morning, so time for an Opinion Party! In the first episode of Opinion Party: the podcast, Laura Jones (CEO, BAV Group) and jason gaikowski (Chief Transformation Officer, VML) discuss why, of all kinds of parties, they decided to throw an Opinion Party! Look for a new episode Tuesday morning, every other week. Get all the details at www.theopinionparty.com and find the podcast wherever you get your podcasts.

We’re back with another round of, “you didn’t ask, but we have thoughts” about a brand partnership, because you know we love to bring data to the opinion party. We know this was announced about a month ago – but it kind of flew under the radar. So, let’s talk about Nike x SKIMS, which on the surface seems like an odd partnership. The disconnect may be true when folks are looking at a Gen Pop audience, but when we dove into the data women in the USA 18+ and then a look at women under 29 in the USA, it’s a more brand aligned partnership than we thought at first. With all women 18+, SKIMS brings a bit of “shiny object” to the established Nike brand as SKIMS is perceived as GAINING IN POPULARITY and UNIQUE. Nike reinforces this with their high levels of perception of being INNOVATIVE, CREATIVE, AND COOL. We have a bit of concern about SKIMS being perceived as both UNAPPROACHABLE and ARROGANT. But they share TRENDY and STYLISH which might downplay the negative connotations of UNAPPROACHABLE (SKIMS only) and ARROGANT (shared). What might be interesting is to look at this in the context of folks who are NIKE and/or SKIMS customers and their perceptions of both brands. We’re curious about the difference in brand perception we often find between customers and folks who are aware of the brand – but may not be customers.  And how might the brand perception change if we looked at their core, most profitable, female customer base? Is this opening new a market, amplifying with existing customers, or alienating loyalists? What do you think?

It's Tuesday morning, so time for an Opinion Party! In the first episode of Opinion Party: the podcast, Laura Jones (CEO, BAV Group) and jason gaikowski (Chief Transformation Officer, VML) discuss why, of all kinds of parties, they decided to throw an Opinion Party! Look for a new episode Tuesday morning, every other week. Get all the details at www.theopinionparty.com and find the podcast wherever you get your podcasts.