Basis Technologies

Say goodbye to busywork and headaches, and say hello to a unified advertising automation platform. 👋 Welcome to the New Golden Age of Advertising—with Basis. Production: Bottle Rocket Media Talent: Clare Czechowicz Commercial Director: Jessica Batson DP / Photographer: Joe Martinez Jr

Whether it’s a mixtape, mix CD, or playlist, it’s fun to give the gift of music. 🎁 So from us to you, happy #CustomerAppreciationDay! Stream by your work mood: Basis Beats: Strategy, Content, & Coffee - https://ow.ly/xiIH50VCqPH Basis Beats: Working & Crushing It - https://ow.ly/48h250VCqPF Basis Beats: Happy Hour 2025- https://ow.ly/ikLy50VCqPJ

What’s really happening inside agencies in 2025? We asked nearly 200 agency professionals how they’re navigating strained client relationships, rising costs and complexity, and the promise (and pressure) of AI. Download this report and get insights you won’t find anywhere else: https://ow.ly/hPxR50VBIW3

In today’s fast-changing world of programmatic, AI, and privacy shifts, staying informed isn’t optional—it’s essential. On this episode of AdTech Unfiltered, host Noor Naseer sits down with Shiv Gupta (Founder, U of Digital) to break down: 🔹 Why a formal strategy for adtech education is critical 🔹 Which topics are most important to lean into right now 🔹 How to review curriculum through a critical lens 🎧 Listen in to sharpen your adtech perspective and stay ahead of what’s next: https://ow.ly/uzkR50VAUrB #Adtech #Programmatic #DigitalAdvertising #MarketingLeadership #AdvertisingStrategy

📢 Basis is up for a Webby Award! 🏆 And we’d love your help: Our campaign, “Welcome to the New Golden Age of Advertising,” has been nominated in the Best B2B Campaign category, and The Webby Awards People’s Voice voting is open now until April 17! You can see all the nominees here: https://ow.ly/7xMw50VwGjH (Registration is required to vote ✔) It’s a pleasure to partner with a company like Bottle Rocket Media, who can bring an award-worthy campaign like this to life. 🤝 Congrats to those who earned this nomination, and thanks to those who vote!

Global ad spend forecasts have been reduced, consumer sentiment is declining, and brands are bracing for economic turbulence. Basis executives Grace Briscoe, Katie (Risch) McAdams, and April Weeks share what advertising leaders can do now to prepare: https://ow.ly/XJlI50VvVjA #Economy #Advertisers

We had a great time last week hosting not only our first Basis Oasis of the year but our first ever in Central America! Thanks to Festival de Antigua, the region’s top media and creativity event, for allowing us to host our panel discussion with marketing thought leaders and to connect with passionate advertising professionals in attendance.

Want a summer internship in digital media/digital advertising? These are going to look good on your resume: 👇

Many marketers are rethinking personalization amid tighter privacy regulations and signal loss. For meaningful advertising that’s also privacy-friendly, could community be the key? https://ow.ly/7btX50VrWyW #DigitalAdvertising

Amidst record-high levels of grievance towards leaders and institutions, brands today can't take consumer trust for granted: https://ow.ly/bNFi50VqrVy #Trust #BrandStrategy