Annalect

Imagine you run into someone at a shopping mall. You don’t know them well. You’re friendly, but not exactly friends. What questions would you be comfortable answering? In a new post, James Aylett, our Chief Data Officer, examines the delicate balance that exists between personalizing experiences – including targeted advertising — and respecting consumer privacy. https://lnkd.in/eawy8TZW #data #privacy

Last week, I had the privilege of speaking at The State of B2B Marketing Measurement, a session organized by LinkedIn for Marketing. Here’s the link to the recorded video: https://lnkd.in/gj4Vf-QM The panel featured two other distinguished voices in B2B measurement— Alison Gensheimer (Head of Global Marketing at Nielsen) and Richard Conn (VP of Demand Generation at AuditBoard). Over an insightful 60-minute live session, we covered key topics, including the Current State of B2B Measurement, its Evolving Landscape, and a special Crystal Ball segment on What’s Next. The session was expertly moderated by Alexandra Rynne, who not only kept the discussion engaging but also posed thought-provoking questions that truly matter in B2B measurement space. Alison Gensheimer and Richard Conn – It was a pleasure sharing the stage with you both. The level of audience engagement was fantastic, and it reinforced the need for ongoing industry conversations and gathering feedback from marketers, and refining our approaches. A big thank you to LinkedIn for Marketing for the opportunity to share our perspectives and showcase how we are helping clients navigate B2B measurement. Special thanks to Paul Shepherd, Slavi S., Mark Reggimenti, Clarissa Season, Philip Lo, Chloe Neo, Ravikumar Shankar, Bharat Khatri, Kristin Reagan, Justin Low, Janice T., Santosh Krishnamoorthy, and Harry Singh for their support. For more, tune in here: https://lnkd.in/gj4Vf-QM

Join me Tuesday at ADWEEK Europe 2025! I'll be on the Tech Stage with Seb Joseph, where he will be leading a debate on how the addressable supply chain is changing as a result of the changing privacy and regulation landscape. Audigent, a part of Experian

Omnicom Media Group tops the 2024 Total New Business Ranking with $7.7 billion and a 74% Retention Rate vs. 32% industry average. Read more here: https://lnkd.in/eqByJVAX #BeOMG

Our own Lauren Walker sat down with Deepak Shukla from Amazon Web Services (AWS) to discuss the future of AI in marketing. Together, they explored: 🔹 The tradeoffs advertisers must consider as AI adoption accelerates 🔹 How Amazon Bedrock & AWS Clean Rooms (as well as Omnicom's open operating system, Omni) are reshaping AI-powered marketing 🔹 The top AI-related priorities agencies need to focus on in the coming months Want to learn more? Read the full Q&A here: https://lnkd.in/e25y_7Zj #AI #GenerativeAI #Annalect #AWS #Omni

Despite their significant impact, microinfluencers—those with fewer than 100,000 followers—face challenges when working with big brands, and coordinating large-scale influencer campaigns remains complex. To help brands tap into the potential of niche creators more efficiently, Omnicom-owned influencer agency Creo is launching a new tool within Omni. “We believe influencer marketing is becoming another media channel,” said Megan Pagliuca, chief product officer at Omnicom Media Group. “We’ve found that with these niche and rising influencers, the ROI is particularly high for brands.” Click here to read Lauren Johnson's piece in ADWEEK: https://lnkd.in/eQ_KR6Bk #AI #generativeAI #influencers #microinfluencers

Our Chief Experience Officer, Clarissa Season, recently joined a panel discussion at #CTVConnect, alongside industry executives such as Advertiser Perceptions' Erin Firneno and Uber's Patrick Colletto. Together, they discussed the numerous factors that are driving the rapid rise of shoppable CTV. Many thanks to Lynn Leahey and the team at Cynopsis for inviting us to be a part of this timely conversation.

Our own James Aylett and PHD's Mark Holden contributed to Transformational Ideas, a report developed by Omnicom Media Group to guide strategic decision-making and long-term marketing success. Their thought piece explores how the marketing industry—and its agency ecosystem—stand on the brink of the next revolution: Agentic AI. To read their insights (and many others), click the link below.

Congratulations to Guy Marks, Mark Holden, and the entire PHD team on being named ADWEEK's Global Media Agency of the Year for the second year in a row. As Alison Weissbrot noted in her piece, resilience and commitment to innovation are what set PHD apart—making this award truly well-deserved. Congratulations once again, PHD. We're proud to have you as colleagues. https://lnkd.in/eJpifetW

Our colleagues — Jake LaDuke, Brett Giroux, Emily Proctor & Peter Gauss — recently attended LiveRamp's RampUp event in San Francisco. Click here to check out their key takeaways: https://lnkd.in/ePJND6Rg