I'm buzzing after listening to Sara Brooks on The Skinny Confidential Him & Her Show with Lauryn Bosstick & Michael Bosstick. This episode was a masterclass in what it takes to build a breakout CPG brand.
One insight that really resonated: the most successful consumer brands don’t just “meet the moment”—they 𝘤𝘳𝘦𝘢𝘵𝘦 it by delivering unexpected, unforgettable product experiences that consumers didn’t even know they needed.
At Alec's Ice Cream, we believe the future of better-for-you indulgence lies at the intersection of 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻, 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, and 𝘁𝗮𝘀𝘁𝗲—particularly through animal-based nutrition that delivers real, impactful benefits. Today’s consumer isn’t just looking for “healthy”—they’re looking for high-quality, functional, gut-friendly products that align with their values and taste amazing.
With real dairy making a huge comeback and gut health taking center stage, the demand for probiotic-rich treats is only accelerating.
Enter 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗖𝘂𝗽—our newest innovation at Alec’s Ice Cream, and a true category first. A single-serve, pre/probiotic-packed ice cream made with:
• grass-fed, organic, regeneratively farmed A2 dairy
• it’s gluten-free
• contains zero gums or seed oils
• made with unrefined cane sugar
• all in a format that’s under 160 calories and less than 10g of sugar
Real dairy, real function, and real indulgence without compromise. And did I mention it’s mind-blowingly tasty? Like actually... I am an incredibly health conscious consumer and I fear I’m eating it every.single.night.
The momentum prior to launch has been incredible. A recent TikTok from our social media manager racked up 160k+ views in 2 days, and the energy sampling Culture Cup at Expo West was electric. I truly believe Culture Cup is poised to disrupt the frozen category in a meaningful way.
https://lnkd.in/gTJ5VMyF
So proud of this team and our mission: using ice cream as a (delicious) vehicle to elevate conversations around our food systems, regenerative agriculture, mindful consumption, and the powerful impacts of high-quality A2 dairy.
Launching nationwide in mid-April at Whole Foods, Wegmans, and regionally at Target—this is just the beginning!! 🍦🚀