Ad Results Media

Tariffs are shaking up markets, leaving businesses in flux. How can brands stay strong? ARM's VP of Media, Gretchen Smith Dubois, explains why audio is a smart investment now in her latest MediaPost op-ed. https://lnkd.in/dSY3qxVW

As podcast advertising continues to evolve, smart brands are learning to mix formats for maximum impact. At ARM, we equip our clients with a clear understanding of the options available, helping to tailor the right blend to achieve their goals. In this piece, we break down key podcast ad formats you need to know to confidently plan your next campaign.👉 https://bit.ly/3wxXABy

It's time brands start to think SMALL! Yep, you read that right. In this Ad Age article, Audacy, Inc. takes a deep dive into niche marketing in today's creator economy, featuring perspectives from ARM on how specialized content fosters stronger audience loyalty and higher engagement. Explore how small shows are making a big impact 👉 https://lnkd.in/gVXhn5ud

🎙️Who runs the (podcast) world? Girls! 🚺 The first installment of the Women’s Audio Report from Edison Research and SiriusXM reveals a major surge in female podcast audiences over the past decade: https://lnkd.in/gYqjEmtA As Edison Research VP Megan Lazovick puts it: “…investing in authentic female voices that resonate with women’s experiences isn’t just the right thing to do—it’s smart business.” Here’s what the numbers say: 🔹 Female monthly podcast listenership has tripled—from 15% in 2015 to 45% in 2025—representing around 60 million U.S. women. 🔹 45% of women say they’re more likely to consider brands that support women-hosted or produced podcasts—making female-driven content a major commercial opportunity. 🔹 75% of female listeners say that they have acted as a result of hearing an ad on a podcast—meaning big opportunities for brands. Are women hearing your brand? Our media strategies help you cut through the noise and connect you to the right audience, at the right moment, with the right message. Contact our experts today: https://lnkd.in/gQb6jKDG 

ARM’s VP of Media, Gretchen Smith Dubois, took the stage at Podcast Movement's Evolutions to talk about a recent partnership with Audacy, Inc. that led to a curated campaign for Liquid I.V.. This custom—and thematically relevant—segment took audio advertising to the next level on Tenderfoot TV's true crime podcast, "Up and Vanished," creating an immersive experience for listeners. The first-of-its-kind product integration garnered a full-funnel impact that fostered authentic brand awareness, ad recall, and positive affinity, surpassing performance benchmarks by 80%. Learn more about how the team made it happen 👇

As the popularity of podcasts continues to rise, brands are starting to see what the hype is all about – literally – as video podcasts are taking the momentum one step further. Our friends at Ad Age break it down, exploring how brands are leveraging both audio and video to build deeper, more authentic connections than ever before: https://bit.ly/AdAge_ARM At ARM, we help brands navigate this evolving space, providing access to an extensive network of creators, strategic partners, and advanced analytics. Ready to take your media plan to the next level? 👉 adresultsmedia.com

ARM is thrilled to be headed to Cannes as an official partner for this year’s SPORT BEACH, hosted by Stagwell! We’re looking forward to teaming up with some of the world’s biggest marketers, influential athletes, and global leaders for important conversations centered around sport, culture and brand building. Planning to attend this year’s Cannes Lions International Festival of Creativity? Let us know in the comments! We’d love to add you to our guest list. 😎 Check out the latest event details and stay tuned for more: https://lnkd.in/g4syveX9 #sportbeach2025 #sportbeach #canneslions

We are incredibly proud to share that Teresa Elliott, ARM’s CRO, has been recognized as one of Campaign US’s 2025 Inspiring Women honorees in the Making Media Matter category! This recognition of Teresa’s contributions, ingenuity, and dedication highlights our team’s collective commitment to producing meaningful media. Congratulations Teresa and everyone at ARM! And a huge thank you to Campaign for shining a light on the remarkable women making a difference in the industry. For more on Campaign's event: https://bit.ly/4j50Jfu

Did you know that nearly half of podcast listeners have made a purchase after hearing an ad? With more than 74% of the population consuming podcasts, this medium is one of the most effective digital ad channels today. And as video podcasts rise and global audiences grow, now is the time for brands to leverage this opportunity for maximum impact. For more on why podcast advertising is so effective—and why working with agencies like Ad Results Media might be exactly what your brand needs to unlock its potential—check out the full guide: https://bit.ly/3rLvnVX

It’s been an inspiring and action-packed first quarter here at ARM. Check out a few highlights from the last three months: 🤝ARM + Stagwell The announcement of our audio advertising partnership with Stagwell BXP was the perfect way to start this year, allowing us to utilize our deep audio expertise to empower Stagwell BXP clients and teams: https://lnkd.in/g-EmCBww   🧑🤝🧑 CES This event reminded us that while technology fuels innovation, relationships still matter, as noted by CEO Jordan Fox, who represented ARM at the ADWEEK roundtable on the importance of creator connection to their audiences: https://bit.ly/CES_ARM 🏆 Super Bowl Our team was on the ground (and turf) in New Orleans, capturing all the energy and excitement from Audio Row: https://lnkd.in/gkjqPHNc 💡 SXSW ARM took in all the shared insights, incredible company and spotlight on audio + podcasting at this year’s SXSW: https://lnkd.in/gQdGHadE ✍🏼 What’s a Niche?  In this blog, we explore the power of niche marketing in today's creator economy, emphasizing how specialized content fosters stronger audience loyalty and higher engagement: https://lnkd.in/ggXSSHUA